Ground Up Marketing

Home
New Zealand
Queenstown
Ground Up Marketing

Helping Small Businesses Flourish

10/06/2026

The reason your marketing feels harder than it should 👇

I see this all the time.

A business owner tells me they're struggling with what to pos or how to stand out.

Then we start talking and it turns out they're trying to speak to everyone.

The problem is, when you try to appeal to everyone, your message gets watered down.

The businesses that make marketing look easy aren't necessarily creating more content. They're just really clear on who they're for and what they're known for.

And they stick to it.

If your marketing feels a bit all over the place right now, don't create more content.

Get clearer on the message first.

Everything else gets easier from there - I promise 🫶

www.groundupmarketing.co.nz

08/06/2026

Strategy Sessions | No BS, just the truth 👇

Most people think they book a strategy session because they need content ideas.
They don't.

Usually they book because they're overwhelmed.
- Their business has grown.
- Their services have changed.
- Their marketing feels inconsistent.
They know something isn't working but can't put their finger on what.

The content ideas are actually the easy part.

The value comes from getting clear on where your business is going and what marketing activities are worth your time.

Most clients leave with fewer questions than they arrived with - and a much clearer plan.

In need of a plan? Lets chat 👉 www.groundupmarketing.co.nz

04/06/2026

One of my favourite things about this job is growing alongside my clients 🌻

When I first started working with Nicola, looked very different.

Since then we've evolved the brand, refreshed the website, they've moved into a beautiful new space, captured fresh content, and continued refining the customer experience along the way.

The business today feels completely aligned with the experience clients receive when they walk through the door.

And that's exactly what good marketing should do.
Not create something new.
Simply bring what already exists to the surface.

📸 .nz
💻 www.groundupmarketing.co.nz
📍 Wanaka

01/06/2026

I've lost count of the number of business owners who tell me: "My website is fine."

And most of the time, they're right.
- It loads.
- It has the right information.
- People can find your phone number.

But is it actually helping your business?
- Is it guiding people to enquire?
- Is it answering their questions before they ask them?
- Is it building confidence in what you do?

A website doesn't have to be broken to be underperforming. Sometimes a few small tweaks to the customer journey, messaging, and layout can make a huge difference.

That's exactly why I offer website refreshes - working with the bones of what you already have and making it work harder behind the scenes.

Get in touch for a FREE initial consult: www.groundupmarketing.co.nz 🌻

💻 www.hicksbeautycottage.com

15/05/2026

Being “fine” is probably the problem 👀

“Fine” doesn’t build trust.
“Fine” doesn’t convert.
And “fine” definitely isn’t memorable.

If people are landing on your site and not enquiring, booking, or sticking around, it’s likely not working as hard as it should be.

Website refresh packages available - from refining design and improving SEO to creating a customer journey that actually guides people to take action.

Link in Bio to book your FREE initial consult 🪴

[email protected]
trendingaudio

05/05/2026

Could you? Sure 👌 Should you? Different question 🙃

If your websites looking a little home haircut… I can help.
Website refreshes + full build packages available ✂️

Jump online to find out more 👉 www.groundupmarketing.co.nz

FREE initial consult for all marketing enquiries

20/04/2026

If your website isn’t bringing in enquiries… it’s not doing its job 🫠

Time to fix that 👇🏼

A website refresh isn’t about starting from scratch - it’s about improving what’s already there. Better flow, clearer messaging, stronger calls-to-action, and a customer journey that actually makes sense.

I’ve broken down my website refresh packages so you can see what level of support might suit - whether it’s a light tidy up or a proper overhaul.

Small changes can make a big difference when they’re done with intention 🫶🏼

Have a scroll and see what feels right 👀 Unsure where to start? Get in touch and I can point you in the right direction.

(Quick shout out to for trusting me with her recent refresh 🧡)

📧 [email protected]
💻 www.groundupmarketing.co.nz
📍 Wanaka, New Zealand
nzsmallbusiness

15/04/2026

Taking the plunge...

James from reached out back in December to rebuild the Wellness by Ora website ahead of launching new wellness products - and since then we’ve been working closely on not just the build, but preparing the brand for a relaunch across both New Zealand and the U.S.

Capturing content has been just as important as the website itself - making sure the brand, product quality, and overall experience are clearly reflected in how it shows up online.

Shot by .nz with @.coachdrey in front of the camera 📸

New website + new products launching soon.

Watch this space 👀

24/03/2026

Attuned Counselling offers support for adults, youth, and the Deaf community - both in Cromwell and online across New Zealand.

I met Janina through the Wanaka Women in Business community, and together we created a brand that feels calm, grounded, and welcoming - with a strong focus on colour theory to reflect the support she offers.

We then brought her services online just before the end of 2025, making it easier for people to connect with her and access support when they need it.

A wonderful human, doing incredibly important work 🫶

www.attunedcounselling.co.nz

19/03/2026

Massage in Wānaka’s new space is the kind of wellness day spa that reminds you to take some proper you time 🥰

I started working with Nicola back in May 2025, and since then we’ve completely revamped her brand and website - bringing everything into alignment with her the new space and its interiors.

So much more to share from this project, but in the meantime… jump online, check out the website, book in, and experience it for yourself 👉 massageinwanaka.co.nz

——
📸 stunning photography from .nz
💻 Website & branding by Ground Up Marketing
🧖‍♀️ Healing Hand by

Address

Queenstown
9300

Website

http://www.groundupmarketing.co.nz/

Alerts

Be the first to know and let us send you an email when Ground Up Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Ground Up Marketing:

Shortcuts

Want your business to be the top-listed Advertising & Marketing Company in Queenstown?