Aunty Frank - Digital Marketing

21/07/2026

When a client review reflects exactly how you work 🤍

The part that matters most to me in this:

“From day one, Shari took the time to understand our business, our goals, and our audience…”

That’s always the starting point.

Before content.
Before trends.
Before posting.

Because social media without clarity is just noise.

Michelle — thank you for trusting the process and for such generous words. It means a lot.

If your marketing feels busy but not strategic, that’s usually where the gap is.

23/06/2026

Yesterday it was renovation progress.
Today it’s the softer layer.

In between dust, decisions and timelines, there’s the part of a home you don’t see on plans — the weight of a duvet, the way winter light falls across the bed in the late afternoon.

Last week Andy and I filmed the Moemoemoe duvets as they’ve been settling into our rooms.

Not overly styled.
Not showroom perfect.
Just lived with.

I’ve always loved that balance — building the structure, then shaping the feeling.

More from this little winter project soon.



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22/06/2026

On Site in Raglan Today 🤍

Today was a special one for me — my first time heading onto the building site, with Dan from The Reno Guys, to create content, and what a place to start.

I spent the morning at the church renovation in Raglan, capturing photos and video of the progress and meeting the building team behind the scenes.

This isn’t a project where the structure is being changed — it’s about carefully working within what already exists, respecting the integrity of the building while thoughtfully upgrading it for the future.

What stood out most was the level of care being taken — not just with the materials and workmanship, but with the wider community this space serves. It’s clear this project carries responsibility, and that responsibility is being treated seriously.

It was exciting to see it up close for the first time and document the steady, considered work happening on site.

Follow along on The Reno Guys’ socials to see the story unfold — I’ll be back with more behind‑the‑scenes soon.

— Aunty Frank 🤍

15/06/2026

𝗦𝘁𝗿𝗼𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗻𝗲𝗲𝗱𝘀 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝘄𝗲𝗯𝘀𝗶𝘁𝗲.
O𝗯𝘃𝗶𝗼𝘂𝘀? 𝗬𝗲𝘀.
O𝗳𝘁𝗲𝗻 𝗶𝗴𝗻𝗼𝗿𝗲𝗱? 𝗔𝗹𝘀𝗼 𝘆𝗲𝘀.

We’re partnering with Raglan‑based Web Paste — because generating leads is pointless if your website can’t convert them.

At Aunty Frank, we focus on brand positioning, marketing strategy, lead generation and the automation systems that turn interest into actual growth.

Web Paste builds the platforms that support that growth — smart websites, solid development and digital infrastructure that’s built properly (not patched together as an afterthought).

When a business needs both strategy and build expertise, we collaborate.
We drive the demand. They build the engine.
Clear roles.
No stepping on toes.
Just better outcomes.

If you’re serious about growth — let’s talk.

— Shari
Aunty Frank

12/06/2026

Boosting is not a strategy.
It’s a button.

There’s nothing wrong with the button.
But if there’s no structure behind it, it’s just paid hope.

Before we spend a dollar, we build:

• Clear positioning
• Defined targeting
• Strategic messaging
• Conversion pathways
• A testing plan

Because ads should be intentional.
Not impulsive.

Aunty Frank doesn’t boost posts.
She builds systems that scale.

If you’ve been hitting “boost” and hoping for the best, comment “SYSTEM” and I’ll tell you what to fix first.

10/06/2026

𝗕𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗿𝘂𝗻 𝗮𝗱𝘀, 𝗰𝗵𝗲𝗰𝗸 𝘁𝗵𝗶𝘀.

Because ads don’t fix unclear offers.
They don’t define your audience.
They don’t magically improve your website.
And they definitely don’t create strong messaging.

Ads amplify what’s already there.

If your structure is solid → they scale it.
If it’s weak → they expose it.

Before we ever touch Ads Manager, we look at:

• Offer clarity
• Audience definition
• Conversion readiness
• Messaging alignment
• Funnel structure

That’s how you make paid traffic profitable.

If you’re thinking about running ads, comment “READY” and I’ll tell you the first thing you should check.

05/06/2026

Anyone can launch a campaign.

Very few build the structure behind it.

Before ads ever scale, we ask:

Is the offer positioned clearly?
Is the right buyer being targeted?
Is the messaging aligned with buying intent?
Is there a defined conversion pathway?
Is the follow‑up designed to close?

Because performance doesn’t start in Ads Manager.

It starts with strategy.

Ads amplify what already exists.
If the foundation is weak, you just amplify noise.

And that’s what I actually do.

If you’re running ads but unsure whether the strategy underneath is solid, send me a DM — I’ll tell you where to look first.

04/06/2026

When people ask what I do, it’s easier to say
“I run ads.”

But ads are just the distribution channel.

What I actually build is the strategy behind them.

Before anything goes live, we define:

• The offer positioning
• The ideal audience
• The messaging that triggers buying decisions
• The conversion pathway
• The customer journey roadmap

Because performance doesn’t start in Ads Manager.
It starts with structure.

Ads amplify.
Strategy converts.

If you’re running ads but unsure whether the strategy underneath is solid, comment “STRATEGY” or send me a DM — I’ll tell you what to look at first.

12/05/2026

𝗡𝗲𝘄 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁

I’m really excited to share that Aunty Frank is now working alongside Raglan Medical to support their social media and website presence.

We’re focused on helping bring their voice more clearly into the community — sharing updates, helpful information, and making it easier for locals to stay connected and informed.

Raglan Medical plays such an important role in our town, and I’m proud to be supporting a team that genuinely cares about community wellbeing.

If you’re part of the Raglan community, I’d love you to head over and like their page so you can stay up to date with news, health information and local updates as we roll things out.

Community works best when we’re connected. 🤍

27/04/2026