Aunty Frank - Digital Marketing

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Aunty Frank - Digital Marketing Marketing & lead generation with a positive energy and playful voice.
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Client love from SideKick ๐ŸงกSideKick recently came through our 7-Day Trial and sent us this gorgeous review afterwards.An...
03/09/2026

Client love from SideKick ๐Ÿงก

SideKick recently came through our 7-Day Trial and sent us this gorgeous review afterwards.

And honestly, this is exactly what the trial is designed for โ€” clear, practical support that helps you understand whatโ€™s going on with your marketing and what to do next.

We look at the business properly first โ€” the offer, audience, numbers, ads, opportunities, whatโ€™s working and what needs a tidy-up โ€” before jumping into solutions.

Because good marketing decisions need clarity.

SideKick said:

โ€œS๐˜ฉ๐˜ข๐˜ณ๐˜ช ๐˜ช๐˜ด ๐˜ข๐˜ฎ๐˜ข๐˜ป๐˜ช๐˜ฏ๐˜จ!!! ๐˜ž๐˜ฆโ€™๐˜ท๐˜ฆ ๐˜ฉ๐˜ข๐˜ฅ ๐˜ข ๐˜ณ๐˜ฆ๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜จ๐˜ณ๐˜ฆ๐˜ข๐˜ต ๐˜ฆ๐˜น๐˜ฑ๐˜ฆ๐˜ณ๐˜ช๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ๐˜ช๐˜ฏ๐˜จ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ฉ๐˜ฆ๐˜ณ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ต๐˜ฆ๐˜ข๐˜ฎ ๐˜ข๐˜ต ๐˜ˆ๐˜ถ๐˜ฏ๐˜ต๐˜บ ๐˜๐˜ณ๐˜ข๐˜ฏ๐˜ฌ. ๐˜š๐˜ฉ๐˜ฆ ๐˜ฅ๐˜ฐ๐˜ฆ๐˜ด๐˜ฏโ€™๐˜ต ๐˜ซ๐˜ถ๐˜ด๐˜ต ๐˜ต๐˜ฆ๐˜ญ๐˜ญ ๐˜บ๐˜ฐ๐˜ถ ๐˜ธ๐˜ฉ๐˜ข๐˜ต ๐˜บ๐˜ฐ๐˜ถ ๐˜ฏ๐˜ฆ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฐ ๐˜ฅ๐˜ฐ โ€” ๐˜ด๐˜ฉ๐˜ฆ ๐˜ฆ๐˜น๐˜ฑ๐˜ญ๐˜ข๐˜ช๐˜ฏ๐˜ด ๐˜ต๐˜ฉ๐˜ฆ ๐˜ธ๐˜ฉ๐˜บ ๐˜ฃ๐˜ฆ๐˜ฉ๐˜ช๐˜ฏ๐˜ฅ ๐˜ช๐˜ต ๐˜ข๐˜ฏ๐˜ฅ ๐˜จ๐˜ช๐˜ท๐˜ฆ๐˜ด ๐˜ฑ๐˜ณ๐˜ข๐˜ค๐˜ต๐˜ช๐˜ค๐˜ข๐˜ญ ๐˜ข๐˜ฅ๐˜ท๐˜ช๐˜ค๐˜ฆ ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ข๐˜ค๐˜ต๐˜ถ๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ฎ๐˜ข๐˜ฌ๐˜ฆ๐˜ด ๐˜ด๐˜ฆ๐˜ฏ๐˜ด๐˜ฆ.

๐˜š๐˜ฉ๐˜ฆ ๐˜ฃ๐˜ณ๐˜ช๐˜ฏ๐˜จ๐˜ด ๐˜ข ๐˜จ๐˜ณ๐˜ฆ๐˜ข๐˜ต ๐˜ฎ๐˜ช๐˜น ๐˜ฐ๐˜ง ๐˜ด๐˜ต๐˜ณ๐˜ข๐˜ต๐˜ฆ๐˜จ๐˜บ, ๐˜ค๐˜ณ๐˜ฆ๐˜ข๐˜ต๐˜ช๐˜ท๐˜ช๐˜ต๐˜บ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฎ๐˜ฆ๐˜ณ๐˜ค๐˜ช๐˜ข๐˜ญ ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜ฌ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ต๐˜ข๐˜ฃ๐˜ญ๐˜ฆ, ๐˜ฉ๐˜ฆ๐˜ญ๐˜ฑ๐˜ช๐˜ฏ๐˜จ ๐˜บ๐˜ฐ๐˜ถ ๐˜ญ๐˜ฐ๐˜ฐ๐˜ฌ ๐˜ข๐˜ต ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฃ๐˜ถ๐˜ด๐˜ช๐˜ฏ๐˜ฆ๐˜ด๐˜ด ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ฏ๐˜ฆ๐˜ธ ๐˜ข๐˜ฏ๐˜จ๐˜ญ๐˜ฆ๐˜ด!โ€

Since the trial, SideKick have moved into mentoring with Shari, learning how to run and optimise their own ads with weekly support.

Feeling overwhelmed by your digital marketing?

๐—ฆ๐˜๐—ฎ๐—ฟ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐˜๐—ต๐—ฒ ๐Ÿณ-๐——๐—ฎ๐˜† ๐—ง๐—ฟ๐—ถ๐—ฎ๐—น.

๐——๐—  ๐˜‚๐˜€ ๐—ฎ๐—ป๐—ฑ ๐˜„๐—ฒโ€™๐—น๐—น ๐˜๐—ฎ๐—น๐—ธ ๐˜†๐—ผ๐˜‚ ๐˜๐—ต๐—ฟ๐—ผ๐˜‚๐—ด๐—ต ๐—ถ๐˜.

Yesterday I had the pleasure of sitting down with Leisha, the beautiful founder behind Mamakind ๐ŸคAs a solo mother of thr...
20/08/2026

Yesterday I had the pleasure of sitting down with Leisha, the beautiful founder behind Mamakind ๐Ÿค

As a solo mother of three, this one is so close to my heart. I know how easy it is for mums to put themselves last โ€” carrying everyone, holding everything together, and forgetting that they deserve care too.

Thatโ€™s exactly why I love what Leisha is creating.

Mamakind is a self-care subscription box for mums โ€” filled with thoughtful products, nourishing treats, and anonymous notes of kindness from other mothers.

A little pause.
A little breath.
A reminder that youโ€™re not alone.

We worked through her launch message, Founder Box strategy, content direction, and the key priorities to help bring this beautiful brand into the world.

And the exciting part?
Leisha is getting ready to release her first 50 Mamakind boxes soon โœจ

So if youโ€™re a mama who needs this reminder โ€” or you know a mum who deserves a moment just for her โ€” this is your chance to be one of the first on board before theyโ€™re gone.

Go follow and sign up with .nz ๐Ÿค

Because you matter too, mama.

๐—ช๐—ฒ๐—น๐—ฐ๐—ผ๐—บ๐—ฒ ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—”๐—™ ๐˜๐—ฒ๐—ฎ๐—บ, ๐—”๐˜€๐—ต ๐—›๐—ฎ๐—ป๐˜€๐—ผ๐—ป โœจIโ€™m so excited to share that Iโ€™m now working with the incredibly talented Ash Hanson...
11/08/2026

๐—ช๐—ฒ๐—น๐—ฐ๐—ผ๐—บ๐—ฒ ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—”๐—™ ๐˜๐—ฒ๐—ฎ๐—บ, ๐—”๐˜€๐—ต ๐—›๐—ฎ๐—ป๐˜€๐—ผ๐—ป โœจ

Iโ€™m so excited to share that Iโ€™m now working with the incredibly talented Ash Hanson, who has joined the AF team as an expert designer.

Ash is a skilled graphic designer and has also recently trained in surface design โ€” the art of creating patterns, prints and visual designs that can be applied to products, textiles, packaging, stationery, interiors and more.

This brings such a beautiful added layer to the creative work we can offer our clients, especially when it comes to brand patterns, custom graphics, packaging details and creating a more distinctive visual identity.

Ash has a gorgeous eye for detail, a thoughtful design style and a fresh creative perspective, and I feel very lucky to have her supporting AF as we continue to grow.

Please join me in giving Ash a very warm welcome ๐Ÿ’›

When a client review reflects exactly how you work ๐ŸคThe part that matters most to me in this:โ€œFrom day one, Shari took t...
21/07/2026

When a client review reflects exactly how you work ๐Ÿค

The part that matters most to me in this:

โ€œFrom day one, Shari took the time to understand our business, our goals, and our audienceโ€ฆโ€

Thatโ€™s always the starting point.

Before content.
Before trends.
Before posting.

Because social media without clarity is just noise.

Michelle โ€” thank you for trusting the process and for such generous words. It means a lot.

If your marketing feels busy but not strategic, thatโ€™s usually where the gap is.


Yesterday it was renovation progress.Today itโ€™s the softer layer.In between dust, decisions and timelines, thereโ€™s the p...
23/06/2026

Yesterday it was renovation progress.
Today itโ€™s the softer layer.

In between dust, decisions and timelines, thereโ€™s the part of a home you donโ€™t see on plans โ€” the weight of a duvet, the way winter light falls across the bed in the late afternoon.

Last week Andy and I filmed the Moemoemoe duvets as theyโ€™ve been settling into our rooms.

Not overly styled.
Not showroom perfect.
Just lived with.

Iโ€™ve always loved that balance โ€” building the structure, then shaping the feeling.

More from this little winter project soon.



.nz


On Site in Raglan Today ๐ŸคToday was a special one for me โ€” my first time heading onto the building site, with Dan from Th...
22/06/2026

On Site in Raglan Today ๐Ÿค

Today was a special one for me โ€” my first time heading onto the building site, with Dan from The Reno Guys, to create content, and what a place to start.

I spent the morning at the church renovation in Raglan, capturing photos and video of the progress and meeting the building team behind the scenes.

This isnโ€™t a project where the structure is being changed โ€” itโ€™s about carefully working within what already exists, respecting the integrity of the building while thoughtfully upgrading it for the future.

What stood out most was the level of care being taken โ€” not just with the materials and workmanship, but with the wider community this space serves. Itโ€™s clear this project carries responsibility, and that responsibility is being treated seriously.

It was exciting to see it up close for the first time and document the steady, considered work happening on site.

Follow along on The Reno Guysโ€™ socials to see the story unfold โ€” Iโ€™ll be back with more behindโ€‘theโ€‘scenes soon.

โ€” Aunty Frank ๐Ÿค

๐—ฆ๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ป๐—ฒ๐—ฒ๐—ฑ๐˜€ ๐—ฎ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐˜„๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ.O๐—ฏ๐˜ƒ๐—ถ๐—ผ๐˜‚๐˜€? ๐—ฌ๐—ฒ๐˜€.O๐—ณ๐˜๐—ฒ๐—ป ๐—ถ๐—ด๐—ป๐—ผ๐—ฟ๐—ฒ๐—ฑ? ๐—”๐—น๐˜€๐—ผ ๐˜†๐—ฒ๐˜€.Weโ€™re partnering with Raglanโ€‘based Web Past...
15/06/2026

๐—ฆ๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ป๐—ฒ๐—ฒ๐—ฑ๐˜€ ๐—ฎ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐˜„๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ.
O๐—ฏ๐˜ƒ๐—ถ๐—ผ๐˜‚๐˜€? ๐—ฌ๐—ฒ๐˜€.
O๐—ณ๐˜๐—ฒ๐—ป ๐—ถ๐—ด๐—ป๐—ผ๐—ฟ๐—ฒ๐—ฑ? ๐—”๐—น๐˜€๐—ผ ๐˜†๐—ฒ๐˜€.

Weโ€™re partnering with Raglanโ€‘based Web Paste โ€” because generating leads is pointless if your website canโ€™t convert them.

At Aunty Frank, we focus on brand positioning, marketing strategy, lead generation and the automation systems that turn interest into actual growth.

Web Paste builds the platforms that support that growth โ€” smart websites, solid development and digital infrastructure thatโ€™s built properly (not patched together as an afterthought).

When a business needs both strategy and build expertise, we collaborate.
We drive the demand. They build the engine.
Clear roles.
No stepping on toes.
Just better outcomes.

If youโ€™re serious about growth โ€” letโ€™s talk.

โ€” Shari
Aunty Frank

Boosting is not a strategy.Itโ€™s a button.Thereโ€™s nothing wrong with the button.But if thereโ€™s no structure behind it, it...
12/06/2026

Boosting is not a strategy.
Itโ€™s a button.

Thereโ€™s nothing wrong with the button.
But if thereโ€™s no structure behind it, itโ€™s just paid hope.

Before we spend a dollar, we build:

โ€ข Clear positioning
โ€ข Defined targeting
โ€ข Strategic messaging
โ€ข Conversion pathways
โ€ข A testing plan

Because ads should be intentional.
Not impulsive.

Aunty Frank doesnโ€™t boost posts.
She builds systems that scale.

If youโ€™ve been hitting โ€œboostโ€ and hoping for the best, comment โ€œSYSTEMโ€ and Iโ€™ll tell you what to fix first.

๐—•๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฟ๐˜‚๐—ป ๐—ฎ๐—ฑ๐˜€, ๐—ฐ๐—ต๐—ฒ๐—ฐ๐—ธ ๐˜๐—ต๐—ถ๐˜€.Because ads donโ€™t fix unclear offers.They donโ€™t define your audience.They donโ€™t magically...
10/06/2026

๐—•๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฟ๐˜‚๐—ป ๐—ฎ๐—ฑ๐˜€, ๐—ฐ๐—ต๐—ฒ๐—ฐ๐—ธ ๐˜๐—ต๐—ถ๐˜€.

Because ads donโ€™t fix unclear offers.
They donโ€™t define your audience.
They donโ€™t magically improve your website.
And they definitely donโ€™t create strong messaging.

Ads amplify whatโ€™s already there.

If your structure is solid โ†’ they scale it.
If itโ€™s weak โ†’ they expose it.

Before we ever touch Ads Manager, we look at:

โ€ข Offer clarity
โ€ข Audience definition
โ€ข Conversion readiness
โ€ข Messaging alignment
โ€ข Funnel structure

Thatโ€™s how you make paid traffic profitable.

If youโ€™re thinking about running ads, comment โ€œREADYโ€ and Iโ€™ll tell you the first thing you should check.

Anyone can launch a campaign.Very few build the structure behind it.Before ads ever scale, we ask:Is the offer positione...
05/06/2026

Anyone can launch a campaign.

Very few build the structure behind it.

Before ads ever scale, we ask:

Is the offer positioned clearly?
Is the right buyer being targeted?
Is the messaging aligned with buying intent?
Is there a defined conversion pathway?
Is the followโ€‘up designed to close?

Because performance doesnโ€™t start in Ads Manager.

It starts with strategy.

Ads amplify what already exists.
If the foundation is weak, you just amplify noise.

And thatโ€™s what I actually do.

If youโ€™re running ads but unsure whether the strategy underneath is solid, send me a DM โ€” Iโ€™ll tell you where to look first.

Address

Raglan

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 12pm

Telephone

+64226219240

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