The Shine Collective

The Shine Collective We are the Shine Collective, an award-winning strategic communications agency. Fancy a coffee or a chat?

Welcome to The Shine Collective, an award-winning strategic communications consultancy with a portfolio of clients across Aotearoa New Zealand and Australia. We have two offices in the beautiful Bay of Plenty - the geothermal centre of Aotearoa, Rotorua, and in the fastest growing city in the country, Tauranga. We provide an extensive range of communications, marketing and public relations services. Established in 2004 by managing director Jacky James, we believe that at the heart of great communications are people - and that's the focus of everything we do. Working across corporate, iwi trusts, local government, B2B and more, we support our clients with everything from branding and storytelling across multiple platforms, through to mitigating and managing potential issues. We're also handily located close to some of the best cafes around 😊 - pop in or give us a call.

The Te Wiki o te reo Māori team have put together plenty of practical resources to help you embrace te reo Māori at home...
11/09/2026

The Te Wiki o te reo Māori team have put together plenty of practical resources to help you embrace te reo Māori at home and at mahi 🙌🏼

Our challenge to you: next time you send an email, try a new greeting and sign-off! 📧

10/09/2026

Pov: You get THAT call from THAT journalist 💅🏼💃🏻✨

What a wicked turnout 👾🙌🏼Ka nui te mihi to everyone who joined us for our cyber crisis comms webinar this morning - we r...
08/09/2026

What a wicked turnout 👾🙌🏼

Ka nui te mihi to everyone who joined us for our cyber crisis comms webinar this morning - we really appreciate your time and interest.

If you couldn't make it but would like to catch up, flick us an email at [email protected] and we'll send through the recording and checklist.

Here's to the first of many First Response webinars and workshops. We've got lots more to share in the months ahead.

It's less than 24hrs until our free webinar on cyber crisis comms 👾Join us on Tuesday morning to learn more about the co...
07/09/2026

It's less than 24hrs until our free webinar on cyber crisis comms 👾

Join us on Tuesday morning to learn more about the communication essentials every organisation should have in place before a cyber crisis hits.

Sign up now and start getting prepared. Don't wait until you're under pressure!

🔗 e77f1dc1-52f3-4361-a3a5-ba83796f6629@2f487039-2db9-42d7-ba4a-0646e6683740" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/e77f1dc1-52f3-4361-a3a5-ba83796f6629@2f487039-2db9-42d7-ba4a-0646e6683740

What do you get when you put Steph and Jacky in front of a microphone?Apparently... a PRINZ podcast. 🎙️We had a fantasti...
02/09/2026

What do you get when you put Steph and Jacky in front of a microphone?

Apparently... a PRINZ podcast. 🎙️

We had a fantastic kōrero with the team at PRINZ about communications, reputation, living and working in the regions, and some of the lessons we've picked up along the way.

One of the things we love about PRINZ is that it keeps us connected to the best thinking, practice, and people in our profession. It's easy to think you've "been doing this long enough" to know it all, but communications keeps changing, and the best practitioners keep learning.

This episode is available exclusively to PRINZ members, which is just one of the many reasons we think membership is worth every cent.

And if you're trusting someone with your reputation, your crisis response, or your stakeholder relationships, here's our gentle reminder to look for communications professionals who are actively involved in their professional body, committed to ongoing development and living by the Code of Ethics.

We're proud to be among them.

01/09/2026

We couldn't not share this one! Te wiki o te reo Māori is coming up - kua rite koe? 👀

When Jacky stepped out of a seminar to take a media call earlier this week, the last thing she expected to see was her o...
28/08/2026

When Jacky stepped out of a seminar to take a media call earlier this week, the last thing she expected to see was her own photo on the front page of the Bay of Plenty Business. We've heard of bumping into old friends when you're out of town, but never bumping into yourself 😂

It’s doesn’t feel like it's been more than a month since Jacky and Karen from KTV Consulting took over the lapel mics at the Rotorua Business Chamber Women in Business event, so it's great to relive it again.

27/08/2026

Te Tūkohu Ngāwhā Mātauranga Māori Science and Design Fair is such an awesome client kaupapa! Pop down to the events centre and check it out 🙌🏼

Harcourts Dancing for Hospice is one of the many 'gems' of our Rotorua community, and we're thrilled and proud to be spo...
19/08/2026

Harcourts Dancing for Hospice is one of the many 'gems' of our Rotorua community, and we're thrilled and proud to be sponsors again this year 💃🏻🕺🏽 Tickets are on sale now through Ticketmaster.

🔗 https://tinyurl.com/2mncaaw3

With winter in full force lately, there hasn't been much to do in our downtime besides settle in with a good book. These...
17/08/2026

With winter in full force lately, there hasn't been much to do in our downtime besides settle in with a good book. These are the page-turners we're reading at the moment ☕️📖🌨️

Address

1123 Pukuatua Street
Rotorua
3010

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+6421577871

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