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Snaffle Design

Name: Snaffle Design
Address: Swannanoa, NZ
Telephone: +6421459811

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Snaffle Design

Brands that earn trust before a word is spoken.

Strategic branding, websites and design for businesses that want to look established, professional and impossible to ignore.

05/06/2026

I'm determined that great design still has its place.

This year, AI has dramatically changed the creative landscape and, if I'm honest, it has taken away a lot of the smaller design work that once filled my inbox. But thankfully, I'm continuously reminded of where my real value lies.

I believe branding (and your business) deserves more than the time it takes to cook two-minute noodles.

Today I received this feedback from a client whose brand I created in 2018:

"Ecopanel continues to astound me. Years later, the brand still sells itself every day because it tells a meaningful story that people connect with.

We receive enquiries from all over New Zealand despite doing very little promotion, and opportunities continue to arise with major companies. The brand has become one of our strongest assets.

Sarah created more than a logo — she built a brand that people remember, trust and actively seek out."

— Ecopanel - Prefabricated Wall System

22/05/2026

I had far too much fun putting this little viral designer challenge together!!

I thought I’d jump on the LogoArchive trend and pull together a little collection of brand marks, wordmarks, and monograms I’ve created over the years.

Looking back through them, I think what I’m most proud of is the way my design style has been able to transcend industries from equestrian to construction, food to agriculture, healthcare and tourism.

Different industries, different personalities, but always the same intention behind the work. Thoughtful, refined visual communication that feels connected to the people behind the brand... I love what I do!

21/05/2026

Hi and welcome to all the new faces who’ve followed me for the ride recently 🤍

If you’re new here, I thought I’d share a little about the story behind Snaffle Design.

When used correctly, a snaffle bit is one of the softest and most refined forms of communication between horse and rider. It’s subtle, skilful, and built on connection and understanding rather than force.

That’s always felt a lot like good design to me.

I started Snaffle Design because I love helping businesses communicate who they are in a way that feels genuine, thoughtful, and beautifully put together whether that’s through branding, print, web, or social media.

I’m Sarah — a qualified graphic designer, equestrian enthusiast, and most importantly, a mum to two beautiful little tots and I’m so glad you’re here.

Thank you for following along and supporting this little business of mine 🤍

14/05/2026

Superstar client Concrete Silution Limited is making the big trip north to the Fieldays at Mystery Creek this June 🚜✨

During my time in Germany, I was always so impressed by how immaculate and efficient the farms were — and seeing Concrete Silution bring that same level of European precision and innovation to New Zealand is incredibly exciting.

It’s been awesome watching this startup gain momentum and carve out its place in the industry with a product that genuinely challenges what's always been accepted around farm infrastructure and maintenance.

I'm so proud to work alongside businesses that are pushing daily standards higher in NZ. 👏 If you're attending Fieldays, make sure you so see Martin and his team for a coffee!

13/05/2026

It’s been a big week for brand launches! Don’t worry, I haven’t been pulling all-nighters — these amazing brand projects have been simmering away in the background for quite a while.

I actually started out as a patient of The Wright Way - Human and Equine Acupuncture after suffering a severe back injury, so four years later it’s been lovely to help Andrea make her already busy clinic official with a strong brand presence. Andrea works with both horses and humans, and the brief for this logo was to create another hybrid identity that referenced the other family business brand, Wright Honey Co.

The flowing lines within the identity are a literal representation of how acupuncture felt for me — removing physical blocks and pain, while allowing my nervous system to feel calm and safe.

If you live local to North Canterbury I highly recommend you give The Wright Way - Human and Equine Acupuncture a follow and try it for yourself

11/05/2026

This year marks 10 phenomenal years of working alongside Dan Saunders Construction 🤎

When Dan and I first started working together back in 2016, he was newly self-employed and (alongside his partner Jen) held a very clear vision for the kind of homes he wanted to build and where he wanted the business to be a decade from then. Fast forward ten years, two brand evolutions and a huge amount of growth later, and I’m incredibly proud of what we’ve been able to build (see what I did there!) together.

One of the things I value most in my work is building long-term relationships with businesses and becoming part of that evolution over time. Watching a brand grow from the early stages into something established, recognisable and deeply aligned with the vision behind it is one of the most rewarding parts of what I do.

For me, design has never been just about aesthetics. It’s about creating a brand presence that genuinely reflects the values, ambition and personality behind a business. The strongest branding tells a story before a single word is even read and that has always been the goal with Dan Saunders Construction.

Something Dan shared recently that really stayed with me was that my work “goes beyond aesthetics; it encapsulates the essence of our brand, conveying our values and aspirations to the world.”

That honestly means so much because creating that deeper connection is exactly what I care about. Not just designing something that looks good, but building a brand that feels authentic, intentional and capable of growing with the business behind it.

I’m incredibly grateful for long-term creative partnerships like this and for clients who continue to trust me with such an important part of their business journey.

Thank you Dan Saunders Construction for 10 years of collaboration, trust and vision. Watch this space as we continue to grow and evolve the DSC brand in 2026. ✨

07/05/2026

I've been patiently waiting to share with you this stunning new identity for the powerhouse couple Andrea Bank and Brett Davey at Fordwich Farm in Australia🤎

The brief was to create one cohesive brand that could work across two very different equestrian worlds — Racing and Dressage — while still feeling personal to each of them individually.

This one was a wee challenge because let’s be honest… when you have two talented horse people with two rather different disciplines, trying to make one logo that represented both was no small task 😂

So instead of fighting that difference, we leaned into it. We created a subtle “his and hers” brand direction with individual colourways representing each side of the business. The richer burnt tones reflect the power, speed and energy of the racing industry, balanced with deeper, calmer tones inspired by Andrea's beautiful method of riding and coaching dressage. This also means their social media can now be colour-coded while still sitting under one recognisable Fordwich Farm brand.

The horse silhouettes themselves are also incredibly special. They were drawn from actual photographs of Roy — Andrea's once-in-a-lifetime Grand Prix dressage stallion — and Kalapour, the Group 1-winning racehorse who played such an important role in Brett's career, training talented race athletes.

Projects like this are my absolute favourite — branding that goes beyond “looking nice” and actually tells a story.

Thank you Fordwich Farm for trusting me with something so meaningful ✨ Snaffle Design welcomes enquiries for design projects, I currently have some availability for new projects and clients.

23/04/2026

Fresh off the Snaffle Desk is another website refresh. This time for the incredible The All Girl Big Band.

The best brands should continue to grow and evolve and after first building this website in 2021 it was time for a complete refresh. The punchy vibe and new design definitely matches this powerhouse group of incredibly talented ladies.

If you're curious to check them out at the Great Hall Lunchtime Concert Series on Monday 1 June 2026 (King's Birthday) link in the comments below.

18/02/2026

Website Refresh for Flutterby Cottage

In 2022, we launched Flutterby Cottage — shaping a brand and website around Penny’s beautiful new venture.

Three years on, her business has grown, evolved, and settled into itself. And when a business matures, its digital presence should follow.

This refresh refines the structure, sharpens the messaging, and elevates the overall aesthetic — ensuring the website reflects the level the brand now operates at.

Design isn’t static. It should move as you move.

02/02/2026

2026 - What can we say other than this will be our year...
The year of the horse. A year of momentum. A year of courage.

We are now taking bookings for new clients and projects in 2026.

Let this be the year your ideas turn into action.
The year your brand gets clarity, confidence, and consistency.
The year your business dreams stop being “someday” and start being now.

Snaffle Design elevates brands and businesses through exceptional aesthetics and uncompromising graphic design.

Address

Swannanoa

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+6421459811

Website

http://www.snaffledesign.co.nz/

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