The Marketing Lounge

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Hi I’m Erin, a Marketing Strategist, Messaging Mentor and SEO Specialist here to help you get your business in front of more people through smart marketing strategies and fine-tuned messaging.

That sparkle in your eye isn’t a mistake, it’s joy shining through. It’s your calling. And we can see it. We can see the...
26/01/2026

That sparkle in your eye isn’t a mistake, it’s joy shining through. It’s your calling.

And we can see it. We can see the way you light up, the energy in your voice, the conviction in your body.

That’s what you need to do with your life. It’s what you need to share with the world.

Don’t hold back. It’s what makes you magic!

And yes, I’m talking about your business and your marketing too. 💋

Making this mistake is costing you. Videos, reels and great chats on stories without captions make people scroll on. How...
14/01/2026

Making this mistake is costing you.

Videos, reels and great chats on stories without captions make people scroll on.

How often are you watching stories or reels on silent?
➡️ While you’re in a waiting room.
➡️ Sitting on the couch ‘watching’ TV.
➡️ Sitting at your work desk.
➡️ In the checkout line.

And your followers are doing the same.

So add captions to make sure your message gets through. Easy fix.

Here are 4 simple marketing tips to help you get unstuck. It doesn’t have to be complicated to work. Get your messaging ...
08/10/2025

Here are 4 simple marketing tips to help you get unstuck.

It doesn’t have to be complicated to work.

Get your messaging sharp, keep the strategies simple (so you’ll actually do it), and keep doing the things that work.

➡️ Send emails.
➡️ Grow your email list.
➡️ Sell your stuff.
➡️ Talk to real humans.

And repeat.

🪄Magic!

But if you’re really in a funk and need some direction and someone to breathe life back into you, your business, and your marketing, DM me to book a free strategy chat

Erin xx

Real businesses. Real data. Real results. These SEO results speak for themselves – and I’ll be showing you exactly how t...
31/07/2025

Real businesses. Real data. Real results.

These SEO results speak for themselves – and I’ll be showing you exactly how to make changes that get results like this at my online SEO workshop next Tuesday.

No jargon. No overwhelm. Just smart, simple steps that normal people (yes, even you) can follow with ease.
Whether you’re DIY-ing or outsourcing, this session will give you the clarity and confidence to make SEO work for you.

⏰ The clock is ticking. Grab your spot today.

Full details and tickets online.

Erin xx

Growth requires you to be flexible, adaptable, and open minded.
27/07/2025

Growth requires you to be flexible, adaptable, and open minded.

Think SEO isn't for you?You might want to rethink that. Making sure you can be found online is like having life insuranc...
24/07/2025

Think SEO isn't for you?

You might want to rethink that.

Making sure you can be found online is like having life insurance for your sales pipeline.

Your website doesn’t need to be flashy.
It needs to be findable.

And if your content isn’t showing up when people search? You’re leaving money, leads, and growth on the table.

This post breaks down when SEO might not be the top priority, but why it's something you also shouldn't ignore.

When it comes down to it, you've got two options with SEO.
1. Learn how to master it yourself.
2. Outsource it to someone like me.

I promise it's not that hard to learn, especially when someone makes it simple and gives you the answers you need.

That's exactly what I'm doing at my SEO workshop: How to master the basics of SEO.

You'll learn how to get found online, but also how to write website content your audience wants to know. Minus the tech overwhelm.

SEO Workshop
Tues 5th August
11am - 12.30pm (it will be recorded)
Online via Zoom.
$189

Here's the link to grab your ticket: https://www.themarketinglounge.co.nz/seo-workshop

Erin xx

✨ A new era begins ✨ And I’m quietly wondering what goodness might unfold. Last week, my youngest daughter started prima...
23/07/2025

✨ A new era begins ✨

And I’m quietly wondering what goodness might unfold.

Last week, my youngest daughter started primary school. One backpack, one brave little face…and just like that, an entire chapter of my life has shifted

There’s pride, of course. Nostalgia. A whole pile of feelings (some that have streamed down my face). And a tiny bit of “where did the time go?”

The years that were once filled with nap schedules, daycare pick-ups, and little toddler hands held in mine are now behind me.

It’s bittersweet, but it’s also bringing me space – in my day, in my brain, in my calendar.

And while part of me wants to immediately fill that space (because, hello, how many of us are conditioned to do that - more work, more momentum, more productivity), I’m also trying to take the time to wonder:

👉 What do I want this next chapter to look like?

👉 What goodness and growth is available if I’m intentional with this time?

👉 What possibilities and opportunities does this new era hold?

To anyone else in a season of change:
Pause. Breathe. Let the questions come.
Because sometimes, the best answers arrive when we finally have the space to ask.

And actually, there’s something wildly powerful about reclaiming your time, not just for your business, but for curiosity, clarity, and creativity.

Here’s to the new chapters, the quiet wonderings, and the freedom to choose what matters most.

Erin xx

Oooooo look what’s new around here. Coming next month you can either learn how to improve your website from me, or just ...
22/07/2025

Oooooo look what’s new around here.

Coming next month you can either learn how to improve your website from me, or just get me to do it for you.

Here’s what’s coming…
🩷 SEO guidebook (aka bible).
🖤 SEO workshop.
🩷 SEO monthly management.
🖤 Website content and SEO audit.
🩷 Website build with SEO content and strategy.

And because it’s come up, white label SEO work too. You sell it, I do it.

Frigging excited to be bringing this to those who want more online visibility and more enquiries.

DM me to book a free strategy chat and let’s get your website working harder for you.

Erin xx

What the f*ck is SEO? I like to make things simple, so you can understand even the techy stuff. So here goes...SEO is a ...
20/07/2025

What the f*ck is SEO?

I like to make things simple, so you can understand even the techy stuff. So here goes...

SEO is a bunch of things you can do with your website to help people searching for your service find you. It's how you can be listed in the search results on search engines like Google.

It stands for Search Engine Optimisation. It's the process of tweaking (or optimising) your site to appeal to the Google Gods.

Want more potential customers to visit your website? SEO is the answer.

Your goal with SEO is to make your website and your content so good that Google shows your site when someone goes looking for you online.

Once you know what you're doing, it's a free way to bring more traffic to your site.

🔎 Want to learn SEO?
I'm hosting an SEO workshop in two weeks. You're going to get a 90 minute live workshop and a step-by-step guidebook showing you exactly what to do.

Comment SEO and I'll send you the details, or find the link in my bio.

Let's get you found online!

Erin xx

There’s something to be said for those little nudges you keep getting. The ‘should I, shouldn’t I’ chats you keep having...
16/07/2025

There’s something to be said for those little nudges you keep getting.

The ‘should I, shouldn’t I’ chats you keep having with yourself.

My advice: Pay attention a little closer.

It’s taken me over a year to follow the nudges I was getting. And yes, I do wish I’d made the decision sooner.

Because now I have, it feels like I have finally found my voice, and like I’m in the right lane.

That thing that keeps coming up for you, the thing you keep questioning, maybe that’s the thing meant for you. Maybe it’s going to light your fire like nothing has before.

This is your sign, to pay attention to the signs, find your brave, and just go for it.

Erin xx

It's about time I re-introduced myself around here...I'm the loud laugher, straight-talker, and hype woman you didn't kn...
11/07/2025

It's about time I re-introduced myself around here...

I'm the loud laugher, straight-talker, and hype woman you didn't know you needed.

Swears a bit, cares a lot, and refuses to let good people stay quiet about brilliant things.

Big fan of caffeine, singing in the car, and warm weather.

My nails are always done, but I can also change a tyre and rescue a mouse from the cat.

I'll take my skinny jeans and millennial French tuck to my grave.

I teach because I give a sh*t, and because watching people find their voice is my kind of magic.

I’ll show you how to speak up, get found, and sell your stuff - with confidence and an "I've got this" energy.

Warning: working with me may cause sudden bursts of clarity and “holy f*ck, that’s good” moments.

Do we have anything in common??

Erin xx

Address

Tauranga

Opening Hours

Tuesday 9:30am - 2:30pm
Wednesday 9:30am - 4pm
Thursday 9:30am - 4pm
Friday 9:30am - 2:30pm

Telephone

+64212442417

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