21/05/2017
Seen my newest Marketing article? The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future by Kevin Kelly
Such a great book!
I enjoyed this book for 3 reasons:
Lists are awesome
And in this book, Kevin Kelly made a lot. I've included my favourites below
Stories about the future are awesome
2 or 3 times in this book, Kevin Kelly would paint this picture of a typical day-in-his-life set in the future. What happened on that day seems amazing, but realistic. They were a bit too long to include in my notes, so you'll have to read the book yourself
I'm excited about robots taking our jobs!
Some people are not. Some people are scared of their jobs being taken by robots. Not just mechanical jobs, but jobs that until only recently, we thought were safe from robots: doctors and lawyers and accountants for example
But you don't have to be afraid. All you need to do is remember that technology is additive. Email hasn't replaced the postal service. Internet news hasn't replaced physical newspapers. Digital hasn't replaced paper.
Those industries have changed and adapted but they haven't gone.
It's the same with robots and artificial intelligence. They can augment and supplement our experience, our work, our contribution, our lives. Not replace.
If you read nothing else from my summary, just read the "Here are the Seven Stages of Robot Replacement".
Anyway, as always, I urge you to get your own copy because my favourite parts may be different to your own.
In the meantime, here are my notes on "The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future" by Kevin Kelly.
Read More: http://www.marketingfirst.co.nz/2017/05/the-inevitable-kevin-kelly/
