Face Up Now - Social Media Consultant

Name: Face Up Now - Social Media Consultant
Address: 145 17th Avenue, Tauranga, 3112, NZ
Telephone: +6421317975

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Face Up Now - Social Media Consultant

Are you getting the most out of Facebook for your business? Or I can set up or manage your page for you so you can focus on running your business.

I'll coach you, or your team, to learn how - so you can become an expert and feel confident using Facebook. I will help you to develop your online presence and grow your business using the power of social media. I offer a full range of services which include:

- a social media strategy session to look at what your business goals are, what you are currently doing, the next steps to get your business growing - after this session you'll know exactly what to do, why to do it, when, and how to do each step. You'll also have an annual, monthly + weekly calendar to guide you to it all yourself or to give to your virtual assistant to do it for you - this even includes what videos you can do, topics for live videos, newsletters + blog topics.

- 1:1 coaching building upon what you already know and giving you the confidence and knowledge to do a lot more to be successful on Facebook, Instagram or LinkedIn.

- setting up (or optimising) your different social media platforms including Facebook, Instagram, and LinkedIn to make you stand out.

- "Done For You" social media packages where all of your content and posts are created for you, then scheduled to the different platforms. Either you can do the engaging or we can do it for you.

- Facebook and Instagram advertising - get your products or services seen by thousands more people each week using targeted Facebook and Instagram adverts. Done for you or can coach you to learn to do them yourself.

𝙎𝙤𝙘𝙞𝙖𝙡 𝙢𝙚𝙙𝙞𝙖 𝙘𝙖𝙣 𝙗𝙚 𝙘𝙤𝙣𝙛𝙪𝙨𝙞𝙣𝙜 𝙚𝙨𝙥𝙚𝙘𝙞𝙖𝙡𝙡𝙮 𝙖𝙨 𝙞𝙩 𝙞𝙨 𝙘𝙤𝙣𝙨𝙩𝙖𝙣𝙩𝙡𝙮 𝙘𝙝𝙖𝙣𝙜𝙞𝙣𝙜. 𝙄 𝙠𝙚𝙚𝙥 𝙪𝙥 𝙩𝙤 𝙙𝙖𝙩𝙚 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙡𝙖𝙩𝙚𝙨𝙩 𝙘𝙝𝙖𝙣𝙜𝙚𝙨 𝙖𝙣𝙙 𝙚𝙣𝙨𝙪𝙧𝙚 𝙢𝙮 𝙘𝙡𝙞𝙚𝙣𝙩𝙨 𝙖𝙧𝙚 𝙪𝙨𝙞𝙣𝙜 𝙚𝙖𝙘𝙝 𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢 𝙩𝙤 𝙩𝙝𝙚 𝙛𝙪𝙡𝙡 𝙥𝙤𝙩𝙚𝙣𝙩𝙞𝙖𝙡 𝙛𝙤𝙧 𝙩𝙝𝙚𝙞𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙣𝙚𝙚𝙙𝙨.

𝘏𝘪 𝘐'𝘮 𝘓𝘦𝘦𝘢𝘯𝘯

I love helping people to realise that being successful on social media is not that scary or difficult, and show them how it can hugely benefit their business. If you'd like to find out how I can help you book in a free 30-minute call with me. I'd love to chat + see if we are a good match. Check out my website to find out more about how I can help you at www.faceupnow.co.nz

𝘽𝙤𝙤𝙠 𝙞𝙣 𝙖 𝙩𝙞𝙢𝙚 𝙝𝙚𝙧𝙚: https://calendly.com/faceupnow/30mincallwithfaceupnow

20/09/2026

When you first join LinkedIn, your profile URL usually looks like this, and many people's still look like this years later:

-> LI in/your-name-4938103jsl

It's not exactly polished. But did you know you can customise it?

Mine used to have a string of random numbers too.

Now it’s simply:

-> LI in/leeann-bassett-social-media-coach/

I think it's much easier to remember, and it looks more professional, especially when you’re sharing it on a business card, in a presentation, or even in your email signature.

Here's how to tidy yours up:

Go to your profile → click Edit public profile & URL (top right corner on desktop) → then click the little pencil next to your current link → choose something clean like your name, your name + NZ, or your name + what you do.

Examples:

/leeann-bassett
/leeannbassett-nz
/leeann-bassett-coach

It’s a small thing, but it helps your profile look intentional and makes a difference with the first impression and your "digital pat down" - which is what I like to call what happens when someone checks you out online before a meeting or to see who you are.

Have you customised your LinkedIn URL yet?

P.S. Just remember that if you do change your URL, it will effect the link to your LinkedIn profile that you have on your website, or other places, so you'll need to add the new URL so it still works.

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Feel like your LinkedIn profile isn’t reaching its potential?

I help busy professionals turn LinkedIn into a powerful tool for visibility and growth. Let’s chat about making it work better for you.

14/09/2026

It can be easy to think LinkedIn only counts if you're posting regularly, and if you miss a few weeks you might as well not bother at all, but I don't think that's true.

I've just had about two months without posting, not because I ran out of things to say, but because I was completely absorbed with my awesome clients and an exciting project for an organisation I'm supporting, and I needed to give them my full attention.

The whole time though, I kept commenting most days on posts and that still means I'm showing up, just in a different way. People see your comments, not only your posts, and sometimes a comment can get just as many impressions as a post would.

In a perfect world you'd be consistent, even if that's just once a week, but we can only do what we can do. Funnily enough, this is exactly why my Done With You service has been such a lifesaver for my clients, and it's probably about time I took my own advice.

So if your posting has dropped off, don't wait until you feel ready to go all in again. Do what you can, because even a thoughtful comment still counts as showing up.

What's been keeping you busy and off LinkedIn lately?

06/07/2026

One of the most useful things I learned as a teacher was that if half the class looked confused, it probably wasn't their fault.

There was always somebody who got it straight away, somebody who needed another example, and somebody desperately hoping I wasn't about to ask them a question.

Yip, I'm one of those people too.

I don't read manuals.

If you hand me a set of instructions, I'll skim the first few lines, have a go, get it wrong, try again and eventually figure it out with swear words and a few "this is stupid"s thrown in.

That's one of the reasons I don't believe there's a right way to learn LinkedIn, AI or any other new skill.

Some people want written instructions. Some want to watch someone else do it first. Some need to click the buttons themselves and learn as they go.

I think a lot of adults get frustrated because they assume they should understand something immediately.

What I've experienced is that confidence usually comes after action, not before it.

How do you learn best: by watching, reading, listening or having a go yourself?

29/06/2026

I've noticed that the people who are best at helping others are often the worst at talking about themselves.

That's a problem when you're running a business.

All of the people I work with are good people doing good work. They care deeply about their clients, get great results and often rely on referrals and word of mouth to bring in new business.

When we start talking about LinkedIn or marketing, that's usually when the discomfort kicks in.

They worry they'll sound salesy.

They don't want to look like they're showing off.

They definitely don't want to become an influencer.

What I've found is that most people don't actually hate marketing.

They hate what they think marketing requires them to become.

To me, marketing is really just helping people understand who you help, what you do and why it matters.

You don't need to be loud.

You don't need to be everywhere.

You don't need to post every day.

You just need to be visible enough that when someone needs your help, they remember you.

The people who need your help can't work with you if they don't know you exist.

What's your biggest hesitation when it comes to putting yourself out there online?

If you have a bunch of questions and just need some answers, check out my power hour sessions :)

22/06/2026

I think one of the biggest mistakes people make with using AI for their marketing is expecting it to do the thinking for them.

Every week I see people asking AI to write their content, their website copy, their LinkedIn profile and their articles. Then they wonder why it sounds generic and nothing like them.

The problem isn't the AI.

The problem is that AI only has something useful to work with if you give it something useful in the first place.

When I sit down with my clients, I don't start by asking AI to create content.

I start by asking questions.

We talk about their experiences, their clients, the challenges they solve and the lessons they've learned along the way. Often they'll tell me they don't know what to post and then spend the next hour talking non-stop about their expertise.

That's where the good content comes from.

The AI part comes later.

I use AI to help organise ideas, identify themes and speed up the process, but the thinking, stories and expertise still come from the person.

To me, that's the difference between AI-generated content and human-led AI.

One sounds like everybody else.

The other sounds like you.

I think AI is an incredible tool and I use it every day, but I don't think it should replace your voice. I think it should help you communicate your ideas more clearly and more efficiently.

Used well, AI can save you time but used badly, it can make you sound like somebody you're not.

How are you currently using AI in your business?

18/06/2026

Imagine walking into a networking event with an old name badge, an outdated elevator pitch and introducing yourself with information that stopped being relevant five years ago.

That's essentially what a lot of LinkedIn profiles are doing.

People spend a lot of time worrying about what to post on LinkedIn, but often the profile people are clicking on hasn't been updated in years.

You read a great comment, click through to learn more about the person and then feel a bit underwhelmed by what you find.

Maybe there's no banner. Maybe the profile photo is years old. Maybe the About section reads like a CV and tells you they're an experienced professional with integrity, excellent communication skills and a passion for delivering results.

Sometimes I wonder whether the business has changed, but the profile hasn't.

The funny thing is that people make these decisions in seconds.

Every time you comment on LinkedIn, you're inviting people to click on your profile. What they find when they get there helps them decide whether they want to connect, follow or get in touch.

That's why I often describe your profile as your digital handshake.

You don't need a perfect profile. You just need one that reflects who you are today and makes it easy for people to understand how you help.

When was the last time you looked at your own LinkedIn profile through the eyes of someone seeing it for the first time?

16/06/2026

"I don't know what to post."

That's probably one of the most common things I hear from clients, and the funny thing is that it's usually coming from people who know a huge amount about what they do.

We'll sit down together and start talking about their business, the people they help and the questions they get asked every day. Before long, they've talked non-stop for an hour and we've got pages of notes, content ideas and stories we could turn into posts.

What I've noticed over the years is that most people don't have a content problem at all.

What they have is an expertise problem.

They're so close to what they do that they've forgotten what it's like not to know it.

The questions they answer every day feel obvious. The advice they give their clients feels like common sense. The things they can do in ten minutes have often taken years of experience to learn.

That's why so many people struggle to come up with content ideas.

They're looking for something clever to say when the best content is often hiding in the conversations they're already having every day.

Most people know more than they think they do.

Sometimes they just need someone to help them see it.

What's a question you get asked regularly in your business?

14/06/2026

LinkedIn is now the second most cited source by AI search engines, right behind Reddit.
That means when someone types a question into ChatGPT or another AI tool in your area of expertise, LinkedIn content is one of the first places it looks for answers and recommendations.

Here's my theory on why: Microsoft owns LinkedIn, and Microsoft has invested more than $13 billion in OpenAI, the company behind ChatGPT. I can't prove there's a direct connection, but I don't think it's a coincidence either.

What this means for you practically: if you're writing articles and newsletters on LinkedIn, that content is working a lot harder than you might realise. It's not just your connections seeing it. AI tools are drawing on it too.

This is exactly why I write a long-form article for every single one of my Done With You clients every month. It keeps working long after you hit publish.

What long-form content are you creating at the moment and where are you publishing it? I'd love to hear your observations around getting found on AI and what you're doing to help this happen for your business.

11/06/2026

For years I taught people how to use LinkedIn.

People would come to a workshop, devour the workbook I had created, take lots of notes, tell me how helpful it had been and head off with the best of intentions. Then I'd bump into them six months later and discover they'd hardly done anything with what they'd learned.

It wasn't because they didn't care and it certainly wasn't because they weren't capable. Life had simply got in the way, and I started noticing that this wasn't a one-off situation. It was happening again and again.

What I realised was that most people don't actually need more information. There is no shortage of LinkedIn advice out there. What many people need is help turning what they've learned into action.

That's one of the reasons my business has evolved over the years.

I still love teaching and I still run workshops because I genuinely believe people need to understand how LinkedIn works before they can use it confidently. Teaching will always be a big part of what I do.

What I've come to understand though is that learning is only part of the picture. Knowing what to do and actually doing it are two very different things.

That's why I now work with people in a few different ways. Some people want a workshop, some prefer group coaching and accountability, and others like me sitting beside them helping them put the pieces together. Different people need different levels of support.

The biggest changes I've seen over the years haven't happened because someone learned one more LinkedIn tip. They've happened because someone finally took action on what they already knew.

It's also one of the reasons I'm bringing back LinkedIn Learner's Lab Live as a 6-week small-group coaching programme soon.

After working with hundreds of people over the years, I've become convinced that most people don't need more information. They need a bit of guidance, some accountability and a safe place to ask questions while they build confidence and put things into practice.

I'll be sharing more about that over the next few weeks.

Watch this space.

What's something you've been meaning to get started on but keep pushing to the bottom of the list?

09/06/2026

One of the biggest misconceptions about LinkedIn is that people join it to find clients. They don't.

Most people join LinkedIn to build relationships, stay connected with people they know, learn from others and keep up with what's happening in their industry.

The clients come later.

I often describe LinkedIn as a slow-motion networking event because that's exactly what it feels like to me. You meet someone, connect with them, see their content from time to time, comment occasionally and gradually get to know what they do.

Then something interesting happens.

Six months later, a year later, sometimes even longer, they need help with something or they meet someone who does.

Suddenly your name comes to mind.

I've lost count of the number of times someone has contacted me and said, "I've been following you for ages" when I've never seen them like, comment or engage with anything I've posted.

That's why I think people worry far too much about likes and comments.

The real value of LinkedIn isn't what happens today.

It's staying visible enough that when somebody needs your help tomorrow, next month or next year, they remember you exist.

Business is still about people and LinkedIn just helps us stay connected to more of them.

Have you ever had someone get in touch out of the blue and tell you they've been following your content for months?

📸 I took this photo up on Papamoa Hills the other day - I love the long shadows from the autumn sunshine.

Address

145 17th Avenue
Tauranga
3112

Telephone

+6421317975

Website

https://faceupnow.co.nz/

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