Face Up Now - Social Media Consultant

Name: Face Up Now - Social Media Consultant
Address: 145 17th Avenue, Tauranga, 3112, NZ
Telephone: +6421317975

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Face Up Now - Social Media Consultant

Are you getting the most out of Facebook for your business? Or I can set up or manage your page for you so you can focus on running your business.

I'll coach you, or your team, to learn how - so you can become an expert and feel confident using Facebook. I will help you to develop your online presence and grow your business using the power of social media. I offer a full range of services which include:

- a social media strategy session to look at what your business goals are, what you are currently doing, the next steps to get your busines

s growing - after this session you'll know exactly what to do, why to do it, when, and how to do each step. You'll also have an annual, monthly + weekly calendar to guide you to it all yourself or to give to your virtual assistant to do it for you - this even includes what videos you can do, topics for live videos, newsletters + blog topics.

- 1:1 coaching building upon what you already know and giving you the confidence and knowledge to do a lot more to be successful on Facebook, Instagram or LinkedIn.

- setting up (or optimising) your different social media platforms including Facebook, Instagram, and LinkedIn to make you stand out.

- "Done For You" social media packages where all of your content and posts are created for you, then scheduled to the different platforms. Either you can do the engaging or we can do it for you.

- Facebook and Instagram advertising - get your products or services seen by thousands more people each week using targeted Facebook and Instagram adverts. Done for you or can coach you to learn to do them yourself.

𝙎𝙤𝙘𝙞𝙖𝙡 𝙢𝙚𝙙𝙞𝙖 𝙘𝙖𝙣 𝙗𝙚 𝙘𝙤𝙣𝙛𝙪𝙨𝙞𝙣𝙜 𝙚𝙨𝙥𝙚𝙘𝙞𝙖𝙡𝙡𝙮 𝙖𝙨 𝙞𝙩 𝙞𝙨 𝙘𝙤𝙣𝙨𝙩𝙖𝙣𝙩𝙡𝙮 𝙘𝙝𝙖𝙣𝙜𝙞𝙣𝙜. 𝙄 𝙠𝙚𝙚𝙥 𝙪𝙥 𝙩𝙤 𝙙𝙖𝙩𝙚 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙡𝙖𝙩𝙚𝙨𝙩 𝙘𝙝𝙖𝙣𝙜𝙚𝙨 𝙖𝙣𝙙 𝙚𝙣𝙨𝙪𝙧𝙚 𝙢𝙮 𝙘𝙡𝙞𝙚𝙣𝙩𝙨 𝙖𝙧𝙚 𝙪𝙨𝙞𝙣𝙜 𝙚𝙖𝙘𝙝 𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢 𝙩𝙤 𝙩𝙝𝙚 𝙛𝙪𝙡𝙡 𝙥𝙤𝙩𝙚𝙣𝙩𝙞𝙖𝙡 𝙛𝙤𝙧 𝙩𝙝𝙚𝙞𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙣𝙚𝙚𝙙𝙨.

𝘏𝘪 𝘐'𝘮 𝘓𝘦𝘦𝘢𝘯𝘯

I love helping people to realise that being successful on social media is not that scary or difficult, and show them how it can hugely benefit their business. If you'd like to find out how I can help you book in a free 30-minute call with me. I'd love to chat + see if we are a good match. Check out my website to find out more about how I can help you at www.faceupnow.co.nz

𝘽𝙤𝙤𝙠 𝙞𝙣 𝙖 𝙩𝙞𝙢𝙚 𝙝𝙚𝙧𝙚: https://calendly.com/faceupnow/30mincallwithfaceupnow

16/06/2026

"I don't know what to post."

That's probably one of the most common things I hear from clients, and the funny thing is that it's usually coming from people who know a huge amount about what they do.

We'll sit down together and start talking about their business, the people they help and the questions they get asked every day. Before long, they've talked non-stop for an hour and we've got pages of notes, content ideas and stories we could turn into posts.

What I've noticed over the years is that most people don't have a content problem at all.

What they have is an expertise problem.

They're so close to what they do that they've forgotten what it's like not to know it.

The questions they answer every day feel obvious. The advice they give their clients feels like common sense. The things they can do in ten minutes have often taken years of experience to learn.

That's why so many people struggle to come up with content ideas.

They're looking for something clever to say when the best content is often hiding in the conversations they're already having every day.

Most people know more than they think they do.

Sometimes they just need someone to help them see it.

What's a question you get asked regularly in your business?

14/06/2026

LinkedIn is now the second most cited source by AI search engines, right behind Reddit.
That means when someone types a question into ChatGPT or another AI tool in your area of expertise, LinkedIn content is one of the first places it looks for answers and recommendations.

Here's my theory on why: Microsoft owns LinkedIn, and Microsoft has invested more than $13 billion in OpenAI, the company behind ChatGPT. I can't prove there's a direct connection, but I don't think it's a coincidence either.

What this means for you practically: if you're writing articles and newsletters on LinkedIn, that content is working a lot harder than you might realise. It's not just your connections seeing it. AI tools are drawing on it too.

This is exactly why I write a long-form article for every single one of my Done With You clients every month. It keeps working long after you hit publish.

What long-form content are you creating at the moment and where are you publishing it? I'd love to hear your observations around getting found on AI and what you're doing to help this happen for your business.

11/06/2026

For years I taught people how to use LinkedIn.

People would come to a workshop, devour the workbook I had created, take lots of notes, tell me how helpful it had been and head off with the best of intentions. Then I'd bump into them six months later and discover they'd hardly done anything with what they'd learned.

It wasn't because they didn't care and it certainly wasn't because they weren't capable. Life had simply got in the way, and I started noticing that this wasn't a one-off situation. It was happening again and again.

What I realised was that most people don't actually need more information. There is no shortage of LinkedIn advice out there. What many people need is help turning what they've learned into action.

That's one of the reasons my business has evolved over the years.

I still love teaching and I still run workshops because I genuinely believe people need to understand how LinkedIn works before they can use it confidently. Teaching will always be a big part of what I do.

What I've come to understand though is that learning is only part of the picture. Knowing what to do and actually doing it are two very different things.

That's why I now work with people in a few different ways. Some people want a workshop, some prefer group coaching and accountability, and others like me sitting beside them helping them put the pieces together. Different people need different levels of support.

The biggest changes I've seen over the years haven't happened because someone learned one more LinkedIn tip. They've happened because someone finally took action on what they already knew.

It's also one of the reasons I'm bringing back LinkedIn Learner's Lab Live as a 6-week small-group coaching programme soon.

After working with hundreds of people over the years, I've become convinced that most people don't need more information. They need a bit of guidance, some accountability and a safe place to ask questions while they build confidence and put things into practice.

I'll be sharing more about that over the next few weeks.

Watch this space.

What's something you've been meaning to get started on but keep pushing to the bottom of the list?

09/06/2026

One of the biggest misconceptions about LinkedIn is that people join it to find clients. They don't.

Most people join LinkedIn to build relationships, stay connected with people they know, learn from others and keep up with what's happening in their industry.

The clients come later.

I often describe LinkedIn as a slow-motion networking event because that's exactly what it feels like to me. You meet someone, connect with them, see their content from time to time, comment occasionally and gradually get to know what they do.

Then something interesting happens.

Six months later, a year later, sometimes even longer, they need help with something or they meet someone who does.

Suddenly your name comes to mind.

I've lost count of the number of times someone has contacted me and said, "I've been following you for ages" when I've never seen them like, comment or engage with anything I've posted.

That's why I think people worry far too much about likes and comments.

The real value of LinkedIn isn't what happens today.

It's staying visible enough that when somebody needs your help tomorrow, next month or next year, they remember you exist.

Business is still about people and LinkedIn just helps us stay connected to more of them.

Have you ever had someone get in touch out of the blue and tell you they've been following your content for months?

📸 I took this photo up on Papamoa Hills the other day - I love the long shadows from the autumn sunshine.

07/06/2026

Have you noticed that when you upload multiple photos to a LinkedIn post, they now display in a swipeable format (like a carousel post on Instagram or a PDF file on LinkedIn)?

This is worth paying attention to, because every swipe counts as engagement, and dwell time is still something LinkedIn's algorithm rewards heavily.

So if you're going to post a photo, don't just post one, instead upload a few. It doesn't have to be a designed carousel, just multiple images from an event, a client visit, or something you're working on.

One more tip: upload them at a 4:5 ratio (the same size as an Instagram post) rather than square or landscape. It takes up more space in the feed, which means more people see it before they scroll past.

It's a small change in what you're already doing but it can make a big difference in the number of people who will see your post.

Let me know if you've noticed the change in the way multiple images are showing on your feed, I'm interested to know if it is universal.

04/06/2026

A lot of people think LinkedIn is complicated. I actually think most people are making it far harder than it needs to be.

When someone tells me they're struggling with LinkedIn, one of the first questions I ask is what they're currently doing on the platform. Usually the answer sounds something like this:

"I've been trying to work out what to post."

"I've been researching hashtags."

"I've been reading about the algorithm."

"I've been watching videos about LinkedIn."

Then I ask how many people they've connected with recently or how many posts they've commented on, and the answer is often none.

LinkedIn is a bit like a slow-motion networking event. If you walked into a networking event, you wouldn't spend two hours studying the seating plan and analysing the room before speaking to anyone. You'd start having conversations.

That's exactly how LinkedIn works.

Most people don't need more information about LinkedIn. They need to get more active on LinkedIn.

Connect with a few people. Leave some thoughtful comments. Update your profile. Share something useful.

That's where the learning happens.

Learning LinkedIn is a bit like learning to ride a bike. You can read all the books you like, watch all the videos and listen to all the podcasts, but at some point you have to actually get on the bike.

What's something you've been overthinking lately that would probably make more sense if you just gave it a go?

03/06/2026

"I don't want to be salesy." I hear some version of this almost every week.

Recently, I spoke with a woman who has built her business almost entirely through word of mouth. She's brilliant at what she does, her clients love her and she gets results.

The problem wasn't her expertise.

The problem was that hardly anyone outside her existing network knew she existed.

She told me she didn't want to be on video, or become an influencer and she didn't want to spend her life posting online.

She simply wanted the right people to find her.

I think this is where many business owners get stuck.

They assume visibility means self-promotion.

They picture people constantly talking about themselves, chasing likes, or trying to become internet famous.

Most of us don't want that.

To me, visibility and self-promotion are not the same thing.

Visibility can be as simple as helping people understand what you do, who you help, and how you can make their life easier.

That's not showing off, that's being useful. People can't work with you if they don't know you exist.

The right people will resonate with you. The wrong people won't, and that's okay.

What matters is giving people the opportunity to find you in the first place.

Have you ever worried that being visible online might make you look self-promotional?

25/05/2026

I’ve seen some very good LinkedIn intentions go absolutely nowhere.

People genuinely want to show up. They know it would be good for their business, they’ve got plenty they could talk about, and they’ve even saved posts or written a few ideas down somewhere.

Then life gets busy, they’re not quite sure what to say, it feels a bit harder than it should, and another couple of weeks go by without anything happening.

What’s been working really well with the people I’m working with at the moment is just taking all of that pressure away and doing it together.

We meet once a month, I ask questions, pull out what they already know, shape it into posts, create the images, and get everything written and scheduled there and then. No back and forth, no unfinished drafts sitting in notes.

They’ve got me there as their LinkedIn coach and accountability buddy, someone to guide them, keep things moving, and help them learn as they go, which means their confidence builds pretty quickly.

It’s been really cool seeing people who were barely posting start showing up consistently, becoming more visible, and having people notice them.

I’m working with a mix of coaches, accountants, lawyers, consultants, people in construction… all sorts really, but the common thing is they just want it to feel manageable and actually get it done.

Do you already have a few half-written posts sitting somewhere, or are you still at the “I should probably start” stage?

22/05/2026

This week I was so far out of my comfort zone that I thought I might be in the wrong room.

Which, to be fair, is not entirely unusual for me.

I’d seen an AI event advertised by one of the women involved in a Women in STEM event I’d really enjoyed earlier in the year. The description said something along the lines of “from AI prompting through to engineering” and I thought, “Oh, that sounds interesting. I’ll go and learn some things.”

So off I went.

Arrived early. Sat in the car psyching myself up. Went into the wrong part of the building first. Got locked out upstairs. Had to find someone to let me in. Then finally walked into the room late and had to awkwardly squeeze into literally the last seat available.

Immediately I realised two things:

1. This was not a women-only event, which is fine, but not what I was expecting.
2. These people were VERY clever.

Within a minute, there were software engineering terms, AI architecture diagrams and conversations happening that made me realise I was absolutely at the very shallow end of the AI pool.

People had laptops open. People were asking intelligent questions. People were building incredible things inside large organisations.

I opened my laptop to check I was at the right event!!

I even had my knitting in my bag thinking that would keep my hands busy while I listened, but there was no way I felt comfortable to take it out!

Once I got over the panic that someone might ask me to contribute something intelligent to the conversation, I did find it fascinating.

It really reminded me how huge the AI space actually is now.

There are people like me using it to help businesses with visibility, systems, content and efficiency and then there are people building mind-blowing technical solutions that I can't comprehend.

I left with a very full brain, a bruised ego, and quite a lot of admiration for people working deep in that engineering space.

I was also slightly proud of myself for staying instead of pretending I’d parked illegally and had to leave.

Have you ever ended up somewhere so far out of your depth you almost turned around and walked back out?

19/05/2026

I often say, if someone was doing what I call a “digital pat down” on your business and clicked on your company's LinkedIn page, what would they see?

Would they even think you’re open?

Was the last post six months ago… or two years ago?
Is anyone actually following the page?
Does it look like your brand now, or is it still running old colours from before a rebrand?

I see all sorts.

What’s been working really well is sitting down with the marketing team and just doing it together.

We look at what’s already happening in the business, turn that into content that actually works for LinkedIn, and then we write the posts, create the images, and get everything scheduled in one session so it’s done.

I show them tools and ways of working that make it much easier, how to handle approvals without it dragging on, and how to get the wider team involved so the page actually grows.

The big shift is getting into a rhythm. Once that’s there, it stops feeling like another thing on the list and starts becoming part of what you do.

I really enjoy these sessions, and it’s been great seeing pages go from unloved and ignored to being visible and active, with the employees feeling proud to share the content and get involved in talking about what a great company it is.

If someone checked out your company page today, would it reflect where your business is at now?

Address

145 17th Avenue
Tauranga
3112

Telephone

+6421317975

Website

https://faceupnow.co.nz/

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