Holloway Hudson Burgess

Holloway Hudson Burgess A marketing agency with a difference. A dedicated team of advertising and marketing experts, sales coaches and graphic designers.

We're here to help you take the guesswork out of marketing and help join the dots between your sales and marketing strategies to get sustainable and repeatable results. If you like the sound of a team of people who are more than just your average bunch of marketing people, you've come to the right place. Our passion lies in our determination to make marketing work and not just whip something prett

y up for the sake of it. We test and measure our marketing so we know what really works! The Holloways team all bring something unique to the table which means that our varied fields of expertise can help your business in many different ways whether it be designing, coaching, consulting, systemising or marketing. Everyone is focused on ensuring the marketing your business is given, is actually what it needs and is not just what you want. By learning more about each individual business, your consultant can come up with the plan to ensure your business is on track to making money from your marketing.

Most businesses think they have a lead problem, but actually, they often have a systems problem.More enquiries won’t aut...
18/05/2026

Most businesses think they have a lead problem, but actually, they often have a systems problem.

More enquiries won’t automatically create growth if follow-up is inconsistent, pipelines are unclear, marketing and sales aren’t aligned, or
no one can properly track what’s converting

In this article we look at why generating more leads is rarely the full answer - and why the businesses that grow consistently are usually the ones with stronger sales and marketing systems behind the scenes.

Worth a read if you’re investing in marketing but still feel like growth is harder than it should be:
https://holloways.co.nz/Advice/marketing-shouldnt-just-generate-leads-it-should-feed-a-sales-system

Recently re-read "Improve Your People Skills" by Patrick King and think it's a worthwhile read for business owners, sale...
15/05/2026

Recently re-read "Improve Your People Skills" by Patrick King and think it's a worthwhile read for business owners, salespeople, or anyone who talks to clients and customers a lot.

It is not one of those over-the-top “sales psychology” books, it's more aimed at understanding people better, communicating more clearly, and making conversations feel easier and more natural.

A few key ideas from the book that stand out are:

1. Most people are not really listening
They are usually just waiting for their turn to talk. The people who actually listen and ask follow-up questions tend to leave the best impression.

2. People want understanding before advice
If someone is frustrated, they usually want to feel heard before they hear solutions.

3. People remember how you made them feel
You do not need to sound super clever or polished. Being warm, present, and interested in the other person matters more.

4. Hard conversations go better with clear feedback
The book talks about giving feedback in a way that is fair, specific, and constructive instead of emotional or vague.

5. Rapport matters
People naturally connect better with others who match their communication style and energy in a genuine way.

6. Body language and tone matter a lot
How you say something is often just as important as what you say.

7. Small wording changes can change a conversation
The book gives examples of how asking things differently can make people less defensive and more open.

8. Different people respond differently
Some people like direct communication, while others need a softer approach. Learning to adjust to different personalities is a useful skill.

It is probably not the book for someone looking for deep psychology or groundbreaking ideas, and some of the concepts will already feel familiar if you have read a lot of business or communication books before. But if you want a simple, practical refresher on dealing with people a bit better (especially in work and customer-facing situations) it's an good helpful read.

Most sales teams operate on hope rather than a defined strategy. In our latest article, we explain why a structured sale...
22/04/2026

Most sales teams operate on hope rather than a defined strategy. In our latest article, we explain why a structured sales system is essential, showing how predictable processes, clear pipeline stages, consistent follow-up, and measurable performance transform sales from an art into a repeatable, scalable system. Leaders gain clarity, teams gain direction, and businesses achieve consistent growth.

https://holloways.co.nz/Advice/the-importance-of-a-good-sales-system

Is AI copying SEO’s homework?! 👀A lot things make for good SEO: well-structured content, clear headings (H1s, H2s), rele...
17/02/2026

Is AI copying SEO’s homework?! 👀

A lot things make for good SEO: well-structured content, clear headings (H1s, H2s), relevant keywords, answering users’ questions, and mixing up content to cover a topic properly. These things we’ve long thought of as “stock-standard SEO stuff.” (we know you know this 😉)

Plot twist 📖 - it turns out, these very same things help AI results too. But why? Because AI needs to filter out quality content for its answers too. Content that looks credible, and that’s exactly what these SEO parameters measure!

So the takeaway is this. SEO isn’t just for search engines anymore. Keeping up the good work helps AI understand and use your content too.

At the end of the day, both want to serve up useful quality content in their own way, but they just so happen to have a lot of agreement between the two of them on what quality content 'looks' like. 🤝

09/02/2026

The 2016 trend is a kooky reminder of just how much we've evolved in 10 years. Sales systems are the same, but many businesses get comfy with their existing sales system, not realising there are smarter tools and tricks just waiting to be used.

If your sales system feels like a bit of a throwback, it’s time for an upgrade. Work smarter, close more deals, and let modern sales tech do more of the heavy lifting.

Curious? Let’s show you what a fresh sales system can do:
https://holloways.co.nz/OurServices/sales-system-crm-development

🔥 First SEO audit of 2026, hot off the press (the paper's still warm)! We kicked off the year by diving into a client’s ...
29/01/2026

🔥 First SEO audit of 2026, hot off the press (the paper's still warm)! We kicked off the year by diving into a client’s website, analysing it thoroughly, and figuring out how to get more organic traffic flowing in.

At 80+ pages packed with insights and actionable steps, it’s a complete guide for improving SEO. Now, they have a ton of practical tasks to work through throughout the year.

If growing traffic to your site is a priority this year, talk to us to see if an SEO Audit Report is right for you. It costs less than a yearly subscription to Semrush.

🎄✨ From all of us at Holloway Hudson Burgess, we wish you a very Merry Christmas and a Happy New Year! ✨🎄Please note, ou...
18/12/2025

🎄✨ From all of us at Holloway Hudson Burgess, we wish you a very Merry Christmas and a Happy New Year! ✨🎄

Please note, our office is closed for the holidays and will reopen on 5 January. We look forward to connecting with you in the new year!

Stay safe, enjoy the celebrations, and thank you for being part of our journey in 2025. 💛

Delighted to host a very important visitor today.While discussions were mostly around treats, pats, and tug-of-war strat...
11/12/2025

Delighted to host a very important visitor today.
While discussions were mostly around treats, pats, and tug-of-war strategies, we consider the meeting highly successful.
We’re optimistic about future collaborations.

Address

32 Cherrywood Drive, Otumoetai
Tauranga
3110

Opening Hours

Monday 7:30am - 4:30pm
Tuesday 7:30am - 4:30pm
Wednesday 7:30am - 4:30pm
Thursday 7:30am - 4:30pm
Friday 7:30am - 4:30pm

Telephone

+6475793645

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