Case in Point Design Studio

18/06/2026

Worried AI won’t recommend your business? You’re not alone. In “Will My Business Show Up on ChatGPT? AI Search in 2026,” I break down what small businesses need to do to get found by AI-driven search and it’s easier than you think. Read the full post:

There's a question I'm hearing more and more from clients lately, and it usually arrives with a slightly worried look: "If someone asks ChatGPT (or AI) to recommend a builder, plumber etc, will my business even come up?"

08/06/2026

The Jackson Reeves Lawyers rebrand was one of my fav types of projects. All in one from branding through to copy, photography, art direction and website development. I worked with a team from start to finish to roll out the new look.
Law firms often get lumped with the same tired look, all navy and serious, so the brief was to do something that still felt trustworthy and credible but had warmth and personality behind it. We rebuilt the brand identity from the ground up and carried it through to a website that finally reflects the people behind the practice.
The before and after says it all really.
A project like this is never a solo effort, and I had the best people alongside me. Pip at Articulate Communications wrote copy that actually sounds like a human wrote it (a rare and wonderful thing in the legal world), and Louis at Bolton Inc shot photography that gave the whole thing real presence and stopped it feeling like another faceless firm.
Proud of where this one landed. Authentic, timeless, approachable, yet professional and trusted.

24/05/2026

Sharing a really special project I was lucky to work on, which also featured on last week.
The items included in this memorial piece carried so much meaning that I travelled to Auckland in person to collect and photograph them, then carried out photo restoration before pulling the final design together.
The finished artwork now hangs at Auckland Hospital, celebrating the life of Alice Horsley, Auckland’s first female doctor.

18/05/2026

Ever rage clicked on a website ? How many clicks make you leave a site ? User experience is sometimes a difficult metric to quantify- but it’s one of the reasons testing your website is a fundamental part of the development process.

08/05/2026

You know that feeling when you’ve got all the knowledge in your head, all the value to give your clients, but the thought of packaging it into something that actually looks the part makes you want to lie down?
Earlier this year, a lovely mum I’d met on the sidelines of our kids’ football games came to me with exactly that. She runs a nutritional coaching business and needed print collateral that did her expertise justice.
We sat down in the studio with her notes, plans and sketches, and worked out the best way to communicate the genuinely valuable information she shares with her clients.
Yes, Canva has templates. But anyone who’s tried to bend a generic one to fit their specific needs knows the rabbit hole that follows.
What I created for her was a set of reusable, on-brand Canva templates she can adapt and customise for each client in minutes.
If you’d love a professional workbook or print collateral collection without the agency price tag, drop me a line. I’d love to have a chat.

05/05/2026

Need a podcast for your next walk ? Have a wee listen to my 5c on business and working for yourself in an AI age.

We sit down with Zoe, a multidisciplinary designer and illustrator, to unpack how strategy-led branding helps small businesses grow without burning out. From...

30/03/2026

The Designer Behind Case In Point Design Studio - Zoe Sizemore

Hey team. I’m back with a refreshed brand after a frustrating summer of scammers impersonating me (please always check emails form me are from a business email: [email protected] no yahoo, gmail, Hotmail !!)

If we haven’t met, here’s a quick intro. Design is in my blood, I love transforming business brands to help them shine and grow. My day-to-day involves optimising and revising Wix websites for clients across New Zealand and Australia, along with Shopify and Squarespace projects. Or working with start-ups to define their branding and then cover all things visual marketing from there. Think of me as your one-stop-shop for all things design!

In the last year we’ve built a beautiful studio out the back of our place in Pāpāmoa, giving me a wee haven to work from and meet clients at.

When I’m not working my magic in the digital realm, you can find me indulging in my love for spicy food, on a crazy garden mission, or perfecting my sourdough baking. All fuelled by good coffee.

I’m also an environmental artist/painter whenever inspiration strikes. I love the water and being warm is distant and remote countries, as well as wakeboarding, kayaking, SUPing and seeking out adventures, though I truthfully I’m a bit of a chicken when it comes to mountain biking (I stick to grade 3!).

Get in touch with your next project, and let’s create something amazing together! Thanks to for the lovely updated headshots 📷

08/03/2026

Happy international women’s day. To the super-stars of multi-tasking, the heroes in male dominated industries, the inventors, the problem-solvers, the go-getters, the athletes, the artists, the carers, the adventurers and travellers raising families on the other side of the world from home. Let’s take today to celebrate what it is to be a woman and what we have achieved. Let’s build each other up and fill the comments sections with encouragement based on merit - not trolling based on looks. That’s the dream I have for the future for my daughter.

02/03/2026

Every now and then I look back through past projects and think, yep… that’s why I love what I do.

Some of my favourite logo designs from Case In Point Design Studio are the ones that still look just as strong years later as the day they were launched. No trendy fonts that scream “designed in 2022". ( except when the logo was for an event that year ha ha). No fads that date faster than a pair of low rise jeans. Just solid, well thought out branding that does its job quietly and confidently.

A timeless logo is worth the investment because it saves you from the constant cycle of rebranding. It builds recognition. It earns trust. It gives your business that steady, established feel, even if you’re only a year in.

Your logo is not just a pretty badge for Instagram. It sits on your website, your signage, your invoices, your packaging, your proposals. It becomes the face of your reputation.

Good design is not about following what everyone else is doing. It is about understanding your values, your audience, and building something that will still represent you properly in five, ten, even fifteen years.

If you are building a business you want to be proud of long term, your logo should be built the same way.

22/02/2026

Another site shiny new website release this week for the Ōrākei Community Association and another tree planted 🌱 I absolutely love getting the emails from letting us know where our next donated tree has been planted ! Books are filling up fast for March - for some reason always the busiest month for me. If you are looking to migrate your website to a user friendly place platform or your site needs a refresh - let’s have a chat !