BlueOcean B2B Agency, 143 durham Street, Tauranga (2026)

Name: BlueOcean B2B Agency
Address: 143 durham Street, Tauranga, 3110, NZ
Telephone: +64800258362

12/11/2024

The latest episode of We Do B2B is live for your listening (or viewing) pleasure, and it's packed with insights for B2B Marketers in NZ and beyond.

🏆 What Does it Take to Win? Lessons from Two Legends 🏆

Tune in to the latest episode of We Do B2B as we chat with Bhavi Ogra and Julian Liew-Young from Fisher & Paykel Healthcare. Together, they unpack the strategic thinking and real-world tactics behind the Evora Full CPAP Face Mask launch, a campaign that not only revolutionised its market but also took home awards.

🎬This episode, recorded live in Auckland, covers everything from aligning product development with marketing to building trust and training sales teams to become brand champions. For New Zealand’s B2B marketers, it’s a goldmine of insights into creating compelling campaigns, addressing scepticism, and proving product value in complex industries.

Don’t miss this chance to elevate your skills with insights from some of the best minds in B2B marketing!

Watch (or Listen) to the full goodness, with links to Spotify, Apple Podcasts and YouTube here:

https://www.blueoceanagency.co.nz/podcast/what-does-it-take-to-win-lessons-from-two-legends/

23/10/2024

🔓 Want to unlock next-level creativity in your marketing?

Check out the latest episode of We Do B2B, where we sit down with Brett Colliver, Chief Creative Officer at Dentsu New Zealand. Brett unpacks the anatomy of a great idea and shares his powerful “nods and eyebrows” concept – a fresh way to evaluate whether your marketing ideas are truly hitting the mark. If you're a B2B marketer keen to break away from dull, forgettable campaigns, this episode is packed with practical insights to help you deliver more impactful and creative work. Brett also dives into the risks of playing it too safe in your marketing, and how avoiding the dreaded “beige tax” can make your budget go further.

🎯 Whether you’re after career inspiration or actionable advice, this conversation will help you push boundaries and build more effective marketing strategies. Don’t miss this one – it's a banger. 💥

Watch (or Listen) to the full goodness, with links to Spotify, Apple Podcasts and YouTube here:

https://www.blueoceanagency.co.nz/podcast/accepting-the-nods-but-raising-the-eyebrows/

Connect with James on Linkedin:
https://www.linkedin.com/in/brett-colliver-5b256711/
Connect with BlueOcean on Linkedin:
https://www.linkedin.com/company/blueocean-agency/

22/10/2024

The perks of working with awesome clients? We get to try their products firsthand.

Last week, some of our team had the pleasure of sampling Nelson Naturally latest goodies (while others were stuck in a meeting – but don’t worry, we saved them some! 😉).

We love immersing ourselves in our clients' brands, and thanks to Nelson Naturally, our work fridge has officially been overtaken!

📸Featuring: Freyja, Shannon, Lee, Jo-Anne and John

Carmen, Henrik and Roland missed the photo (we’ll let it slide this time), and as for Shane he was keen as mustard but working from his home desk!

06/08/2024

🏅Ever wondered what it takes to be recognized as Tech Marketer of the Year?🏅
Join us on our last episode of this season's "We Do B2B" as we chat with Nick Whitehead, the acclaimed CMO of Serko.

📈 Nick generously shares his extensive journey through the SaaS industry, his strategic insights on Serko's dual market approach, and how his team’s innovative partnership with Booking.com for Business stands out. From his initial days at small startups to leading marketing initiatives in Fortune 500 companies, Nick's career offers a blueprint for balancing influence and agility in the tech world. 📈

🏊 We dive into the challenges and opportunities within New Zealand's SaaS industry, exploring the critical need for high-caliber product marketers and the importance of fostering a collaborative ecosystem. Nick sheds light on the stark contrasts between New Zealand's fragmented approach and the more structured systems in the US, emphasising the need for Kiwi SaaS companies to unite. We also discuss the transition from traditional marketing to a more integrated strategy that enhances the entire customer journey. 🏊

✨This episode is packed with actionable insights and forward-thinking strategies essential for anyone passionate about B2B marketing and the tech industry.✨

Links to the Full Episode on your platform of choice->
https://www.blueoceanagency.co.nz/podcast/actionable-insights-for-b2b-marketing-success/

Address

143 Durham Street
Tauranga
3110

Telephone

+64800258362

Website

https://www.blueoceanagency.co.nz/

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