13/07/2025
There are two themes that have been influencing me lately, and I wanted to share them here, because if they’re present in my field, they'll also be relevant for you.
Social Media.
It’s always been a bit of a dance for me. A mirror that constantly invites me to look again at what it's showing me.
I’ve been in digital marketing since the early days of social media and believe it holds real potential, when used intentionally. It opens conversations and possibilities that we’ve never had access to before.
But it all got too much and we forget to make a rulebook.
One that honours time, energy, presence, and permission.
We're still trying to figure it all out.
I love feeling things out, so i'm always exploring and watching.
And lately, i’ve seen something really clearly: the way I’ve been using social for business isn’t right. It doesn’t meet my audience where they are.
I’ve been drawing people into my smaller, more intimate spaces... and then flooding them with content.
It’s well-meaning, passionate, and often full of depth, but it's too much to digest in the space it's being delivered.
The timing is wrong.
I value the time and attention of the people who enter my world. When they are scrolling, they’re usually in the middle of something else. They’re not always ready for depth. They might not have the attention to go there.
My depth and enthusiasm is a superpower, but too much when you're not ready for it. 🫨
The content is valuable, the ex*****on and the environment is the problem.
This insight has shifted how I approach social again. Now, I’m using it as a doorway, a glimpse into something more. I’m inviting curiosity, offering gentle call-to-actions that lead outside social. Where there's more opporunity and time to reflect, connect and explore.
It’s intentional, multi channel and honours presence, timing and choice.
And in honouring your time, I’ll come back to part two soon—it's about connection and what true community looks like for me now.
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so feel free to share, what's your relationship with social right now?