Gecko Gully Websites

Gecko Gully Websites We write about... Website Design, AI, text messaging, GeckoChat, SEO, Content Marketing, Video Creation & SEO, Business Consulting.

Sharpen your digital strategy and seize growth opportunities. New Zealand based, but available anywhere.

AI search is changing retail SEO faster than most businesses realise.Traditional SEO focused heavily on keywords.AI syst...
01/06/2026

AI search is changing retail SEO faster than most businesses realise.

Traditional SEO focused heavily on keywords.

AI systems like ChatGPT and Perplexity now look for:
• structured answers
• schema markup
• tables
• FAQs
• clear facts
• trusted sources

If your website is not structured properly, AI tools may simply ignore it.

I wrote this article after walking a retailer through what modern SEO now requires.
https://geckogullywebsites.com/retail-seo/

“We’ll just do our own SEO.”I hear this a lot from retail businesses.Then we sit down and work through:• Google Search C...
26/05/2026

“We’ll just do our own SEO.”

I hear this a lot from retail businesses.

Then we sit down and work through:
• Google Search Console
• schema markup
• AI search optimisation
• product page structure
• mobile performance
• inventory sync issues
• duplicate content
• local SEO
• link building.

By the end of the meeting, most people realise SEO is not a weekend project.

This article breaks down the reality behind retail SEO in plain English.

https://geckogullywebsites.com/retail-seo/

Most retailers think SEO means “add some keywords and write a few blog posts”.Then they find out their Shopify store, PO...
19/05/2026

Most retailers think SEO means “add some keywords and write a few blog posts”.

Then they find out their Shopify store, POS system, Google Business Profile, mobile site, AI search visibility, schema markup and product pages all need to work together properly.

One broken inventory sync can quietly hurt rankings for months.

This article explains what retail SEO actually involves in 2026, especially for stores with both a physical location and an online shop.

Worth a read if you sell products online: https://geckogullywebsites.com/retail-seo/

How many hours a week are you spending on quotes that go nowhere?Now imagine cutting that down and focusing on better jo...
12/05/2026

How many hours a week are you spending on quotes that go nowhere?

Now imagine cutting that down and focusing on better jobs instead.

That is exactly what these tools are built to do.

If you're attending the 2026 NZ Conference, consider this before you arrive.

Happy to run through it with you at the conference in a 1-2-1.

Details here:
https://geckogullywebsites.com/online-estimate-tool-for-service-businesses/

At the NZ Conference this year?One of the things I will be talking about is how much time trades businesses lose on qu...
10/05/2026

At the NZ Conference this year?

One of the things I will be talking about is how much time trades businesses lose on quotes that never go ahead.

There is a better way to handle that.

If you want to see how an online estimate tool could work in your business, come and have a chat with me at the conference.

More info here:
https://geckogullywebsites.com/online-estimate-tool-for-service-businesses/

Heading to the NZ Conference?I will be there, and I am showing how service businesses can cut down on tyre-kickers usi...
08/05/2026

Heading to the NZ Conference?

I will be there, and I am showing how service businesses can cut down on tyre-kickers using simple AI tools.

If you want your website to:
• Show realistic pricing
• Filter out poor-fit enquiries
• Bring in better jobs

Come and find me for a quick chat or book a 1-2-1 while we are there.

Or check it out first:
https://geckogullywebsites.com/online-estimate-tool-for-service-businesses/

A quick question… When you think of “team building”, what comes to mind?A day out? Lunch? Something social?That is team...
07/05/2026

A quick question… When you think of “team building”, what comes to mind?

A day out? Lunch? Something social?

That is team bonding.

In this week’s podcast, Pip Scott-Allen explains what real team building looks like, and how it connects to leadership, culture, and keeping good staff.

If your team feels a bit harder to manage than it should, this one will hit home.

Listen here: https://christine.oxygen8.co.nz/go-beyond-busy/season-3/team-building-for-business-growth

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Timaru

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+64272568812

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