DM Hotel Marketing - Damien & Marie

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DM Hotel Marketing - Damien & Marie

Helping boutique hotels and luxury lodges to attract more direct bookings. From hidden gems to must-stays.

Boutique Hotels: We're here to help you find, attract and convert your ideal guests by building and managing your Hotel Marketing Ecosystem. | 🌏 AU, NZ, APAC, US

12/07/2026

Upgraded coffee break at work today.
This place is all about the location, views and access to beaches and nature. Plus barista coffee onsite 👌

DM Hotel Marketing x Pacific Rendezvous

https://pacificrendezvous.co.nz/

09/07/2026

Throwback Thursday to Marie’s Kaikōura trip earlier this year, and this epic scenic flight with the amazing Wings Over Whales crew.

Marie serves on the board of Moana Mark, the marine research charity that has its HQ in Kaikōura. Getting up for a spot of whale watching felt like a special way to connect with the moana and the conservation work we help to support.

Moana Mark enables individuals and businesses to make their mark on vital marine research and protection projects. If you want to know more about this New Zealand-based charity, visit moanamark.com

Moana Mark Kaikoura NZ

07/07/2026

Client Win! 10x better results with DM vs the old agency.

When this client came to us, they had been working with another agency and weren't sure whether they were getting good results for their marketing spend.

As part of our onboarding process, we completed a full audit of their digital marketing activity, taking a close look at their advertising, performance, tracking, and overall strategy.

We identified several opportunities for improvement and began rolling out a new approach.

Before working with us, they were paying $2.17 for every person visiting their website from paid ads.

Our latest campaign significantly reduced those costs to between $0.19 and $0.41. With just $0.01 per engagement.

The result? Between 5 and 10 times more people clicking through to the website for the same budget.

Want to know if your marketing is working as hard as it should be?

DM us “Audit” or book a call today.

03/07/2026

Meeting the locals on Kapiti Island 🐦

One of the things we love most about working with boutique stays is the unique experiences they offer. For Kapiti Island Nature Tours, that means encountering some of Aotearoa’s rarest wildlife.

We’d be lying if we said this client visit was “all work, no play”. But of course, it was important to get to know the locals.

From takahē grazing in the open, and curious weka wandering the tracks, to tūī filling the forest with birdsong, and a lucky encounter with a little spotted kiwi, our recent overnight stay on Kapiti Island was an unforgettable family experience.

Are you a hidden gem that just needs more people to know about you? Say ‘Hi’ in the comments 👇

21/06/2026

💰 An outstanding 47x return on ad spend for a single campaign in May alone.

For less than the price of a coffee a day, this evergreen retargeting campaign generated $7k in direct booking revenue during the month.

Every $1 invested in this campaign, the client received $47 back.

This is a great example of just how powerful retargeting ads can be. We create specific campaigns for people who have already visited our clients' websites but haven’t booked yet. They already know the brand, they’ve already shown interest, and often all they need is a timely reminder to come back and complete their booking.

It's the no brainer campaign that every business should have in place.

Want to turn more website visitors into paying guests?

Send us a DM or book a call today → https://www.dmhotelmarketing.com/

19/06/2026

Fantastic to attend MEETINGS 2026 as industry partners. Thank you for having us Business Events Industry Aotearoa (BEIA)

Loved catching up with the The Headwaters Eco Lodge team, Dani and Helen, as well as Marie’s fellow Moana Mark board members Gavin Oliver (EcoZip Flying Fox Adventures ) and Lisa Bond (Kaikoura NZ )

Not surprised to hear the Hobbiton stand got best display – it was a work of art!

12/06/2026

🌟 It’s the season for a Montville Misty View Cottages escape.

Our latest campaign for this stunning Queensland retreat leverages organic-style content to funnel more guests directly to book a stay and soak up the winter sun.

Nestled in the Sunshine Coast Hinterland, Misty View offers a peaceful retreat amongst lush rainforest, mist-covered lake views, and the kind of quiet that helps you truly switch off.

We love working with the Misty View team. They’re the ultimate hidden gem, so it’s about using marketing like this to reach more of their ideal guests and get them to book direct for this amazing boutique experience.

Discover Misty View here: https://mistyview.com.au/

28/05/2026

Providing expertise tailored to your hotel 🤝

“I’m not a marketer but I know what good marketing is.

“The DM guys are like having your own team of experts to take care of everything.”

We love working closely alongside Hapuku Lodge + Tree Houses, helping marketing feel simple, supported, and effortless so they can stay focused on delivering exceptional guest experiences.

Hapuku Lodge + Tree Houses

25/05/2026

From where I’d rather be… from Marie.

“Currently reminiscing about my trip to Kaikōura 🌊

“A few days spent visiting clients, soaking up the breathtaking atmosphere of this wildlife hotspot, and attending the @‌moanamark board meeting.”

We’re always grateful for the chance to connect with great people in incredible places.

PS. We also love making content for our clients.

21/05/2026

Autumn on our clients' socials has been full of stunning seasonal imagery 🍂

One of our favourites comes from The Martinborough Hotel. It’s a photo that resonates so well with their ideal guests and captures a beautiful Martinborough moment with autumnal leaves and the charming heritage hotel sitting proudly in the background. (Hot tip: this is a tourism board image – we love working with RTOs to promote regional tourism as part of our client’s' guest experiences.)

This captures exactly what we love: a genuine moment, a strong sense of place, and the feeling of wanting to be there yourself.

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https://www.dmhotelmarketing.com/

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