DM Hotel Marketing - Damien & Marie

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DM Hotel Marketing - Damien & Marie

Helping boutique hotels and luxury lodges to attract more direct bookings. From hidden gems to must-stays.

Boutique Hotels: We're here to help you find, attract and convert your ideal guests by building and managing your Hotel Marketing Ecosystem. | 🌏 AU, NZ, APAC, US

23/04/2026

One of the best feelings is seeing our clients achieve huge results 🚀

“In 2025 we hit a 2,000% increase in sales from the previous year, directly tracked to the campaigns DM run for the business.

“November was a record month, with no agent commissions!”

We love working with Kapiti Island Nature Tours, helping them grow direct revenue while reducing reliance on third-party bookings. That’s what this work is all about.

Kapiti Island Nature Tours

13/04/2026

Want to get started on TikTok but not sure how? It doesn’t have to be overwhelming. 📱🌟

We’re the team of specialists to help you lighten the load. Here’s how we help:

✅ Strategy

✅ Content

✅ Creators

✅ Scheduling

We’re SEO-focused and trend-savvy, and we’ll tailor your TikTok strategy to your property.

Send us a DM or book a call today → https://zurl.co/A1UbH

10/04/2026

🌟 Welcome onboard, Aura Accommodation & Ripple Rotorua.

We’re so grateful to have these two distinctive Rotorua properties become part of the DM Hotel Marketing whānau.

With Aura offering a relaxed, central stay just moments from the lakefront and Ripple bringing a more nature-immersed experience at the foot of Mt Ngongotaha, both properties share a focus on exceptional hospitality, quality guest experiences, and a strong sense of place.

We’re excited to help both Aura & Ripple connect with their ideal guests and increase their direct bookings.

Discover their properties here:

https://aurarotorua.co.nz
https://ripplerotorua.co.nz

Aura Accommodation
Ripple Rotorua

06/04/2026

❓ What kind of TikTok content will work for your hotel?

The second in our three-part series focuses on some of the keys to TikTok success.

Top tip: Show what makes your hotel an experience travellers can’t resist. 🌍🌿🍽️

Our team of social specialists can help you highlight your rooms, guest experiences, local attractions, and dining in a way that connects and converts.

Curious if TikTok content could work for your property? Send us a DM or book a call today → https://zurl.co/Z4kQj

03/04/2026

From the DM team, we hope you’re enjoying your Easter weekend, whether you’re having a break away, or focusing on your guests.

Marie wishes she was back in Kaikōura, having recently enjoyed an incredible time there attending the Moana Mark board meeting and experiencing the best Kaikōura has to offer.

Kaikoura NZ

EcoZip Flying Fox Adventures

Whale Watch Kaikoura

26/03/2026

❓ Should your hotel be on TikTok?

The first in our three-part series on this key social channel looks at the answer to this, and why.

Your guests are already on TikTok. It’s where they discover, compare, and decide where to stay. 📱🔎

We help hotels show up on TikTok, build audience engagement, and stay top of mind for people’s travel plans.

Get in touch to find out how our team of social experts can help you with:

✅ Launching on TikTok

✅ Leveraging existing content

✅ Finding quality creators

✅ Building an audience

✅ Taking care of the comments

Send us a DM or book a call today → https://zurl.co/xJI4B

23/03/2026

💰 We recently celebrated a Meta Ads campaign that delivered $62,277 in sales in 30 days. This was from $3,242 in ad spend – an impressive 19.2x ROAS!

If you’re thinking it’s the kind of ad spend that’s out of your reach, think again. We have worked with this client for several years, growing their marketing strategy and spend – and getting them more and more sales – over time.

We didn’t start on $100 a day, we began at $20. We hit a sustainable return on ad spend (ROAS) for them, and kept scaling up from there.

It’s about starting at the right level for your business. And knowing that the more direct bookings you can get, the more profits you can reinvest in growth.

For every $1 this client put into the direct Meta campaign, they got $19 back.

If this had been through an OTA, for every $1 spent, they would have got $4.50 back. Or agents just $3 back.

Want to attract more of your ideal guests and fill those empty rooms?

Send us a DM or book a call today → https://zurl.co/4itxc

20/03/2026

✨ Welcome back, Gina! We’re excited to announce the return of a valued team member. Having moved on from her role at DDB, working for clients including Samsung and Fonterra, she has returned to the DM whānau to take up the role of Senior Account Manager.

If you’re a client, we’ll be introducing you directly, soon. In the meantime, here’s a bit about Gina:

What I’ll be doing at DM:
I will be making sure our work for clients is running smoothly, including coordinating campaigns, liaising with clients, and making sure the team have everything they need to deliver results.

Favourite holiday:
My three-month trip around Europe, particularly the Dolomites – they were absolutely stunning!

On the bucket list:
South America, for sure. I would love to explore Patagonia one day.

Fun fact:
I lived in Canada for a few months as a ropes instructor at a kids' summer camp!

11/03/2026

Real results, real feedback ✨

“Thanks so much for sharing the monthly reports. It’s fantastic to see such strong results across both Hotel Vera and Hotel Ernest.

“The performance of the new Meta retargeting ads is particularly impressive, and the Google Ads results speak for themselves – well done!”

We’re proud to be working alongside Hotel Vera and Hotel Ernest, growing their direct bookings through smart strategy and consistent performance.

Hotel Vera Ballarat
Hotel Ernest Bendigo

09/03/2026

With beautiful weather, gorgeous beaches, and a yummy café breakfast, it was the perfect weekend to catch up with some of our DM team at The Mount. ☀️🏖️☕

As a remote team, we really appreciate the time we get to connect with each other in person, making every visit a special occasion!

We’re so grateful for the incredible team environment we have built here at DM Hotel Marketing and for all of the amazing people we work with.

04/03/2026

Our summer, wrapped 🌞

From family adventures to client events, quality time in nature and new additions to the DM Hotel Marketing whānau, the past few months have been a busy (and rewarding) season for the team.

We hope you’ve had a good summer, too. We’re excited for what the rest of the year has in store!

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https://www.dmhotelmarketing.com/

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