Good Idea NZ

Good Idea NZ We create compelling brands that connect, for small businesses and start ups. Servicing Central Otago and Queenstown-Lakes.

01/11/2020

R E B R A N D

/ If you have been in Queenstown long enough you may know that Roam clothing used to go by the name 'Fetch'. As Queenstowns tourism grew it was clear that the little t-shirt shop selling handprinted clothing needed to refine its look to tune into the adventure seeking and travel folk that came to visit the 'adventure capital of the world' and so came about "Roam Clothing".

// In many cases a rebrand is sometimes all that a biz needs to take things up a level. Have a think about your business and the below questions.

🌱 Has you business shifted over time?
🌱 Are you finding it hard to attract your ideal clients?
🌱 Do you feel less 'at home' in your brand? (Do you feel that your brand reflects your story, personality and the values you want to portray?)
🌱 Have your services niched down?
🌱 Is your biz ready for a new area of growth?

/// If you have answered yes to any of the above, it might be time to give your brand some TLC.

C A S E S T U D Y / B R A N D I N G + W E B/ Our most recent project has been with a new start-up biz 'The Kiwi Ar...
30/10/2020

C A S E S T U D Y / B R A N D I N G + W E B

/ Our most recent project has been with a new start-up biz 'The Kiwi Artisan Co'. The business was created to support New Zealand's small batch artisans during the tough Covid lockdown. The Kiwi Artisan Co thoughtfully curates sharing platter boxes packed full of delicious NZ made artisan produce.

// We dug deep into the company's core values which allowed us to create a cohesive brand that oozes clarity and confidence.

// Deliverables: Branding + Website + Print + Social media style guide + SMM .

C O N N E C T I O N / With so many competitors in most industries it's important to allow people to feel a connection to...
29/10/2020

C O N N E C T I O N

/ With so many competitors in most industries it's important to allow people to feel a connection to the brands they buy from.

// It's human nature to want a deeper connection, we want to be heard, seen and understood so when we find a brand that gets us, uses our language and talks on our level it ultimately makes us feel seen and heard, so naturally we gravitate towards it.

/// Do you want a brand that people rave about and engage with? Let's talk!

W H A T I S B R A N D I N G ? / It's paramount for any biz to set aside time to develop their brand. The truth is, t...
29/10/2020

W H A T I S B R A N D I N G ?

/ It's paramount for any biz to set aside time to develop their brand. The truth is, that branding will either drag your business down or allow it to soar. So what is 'branding'?

// A brand is essentially an experience. It's so much more than a logo and colour palette...as designers we analayze and understand the company, their values, their purpose, their target audience and how they want to be perceived. We take all of our research and communicate your promise to your customer... a brand tells them what to expect from your product or services and it differentiates your offering from your competitors.

/// There's quite a buzz around branding these days and it can get complicated pretty quickly. We're not about making it overwhelming and stressful, talk to us for a no nonsense jargon chat...

T O D A Y I S T H E D A Y ! / Welcome to the good idea. A creative design studio servicing small businesses and sta...
29/10/2020

T O D A Y I S T H E D A Y !

/ Welcome to the good idea. A creative design studio servicing small businesses and start up's with good ideas!

// We believe design should be affordable and accessible to all new ventures and see time and time again companies struggling to connect and build trust and loyalty with their audience. So here we are ready to give you a helping hand to make waves in your industry.

/// We're the new guys here too and ultimately understand how hard you have worked to get to this point. Communication, listening and strategy is key to creating a brand that gives you clarity and confidence in your biz. Join us on our journey 🤘

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Cardrona Valley Road
Wanaka
9382

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