Scope Communications

Scope Communications We are the opportunity-makers. More than a PR agency, we’re connections & storytelling specialists.

Based in Wānaka and Queenstown, Scope Media is the Southern Lakes’ only PR, communications and content creation agency that specialises in digital. We offer a small, agile team of people with deep experience of media and business who can tackle work typically left to larger agencies, but without the overhead and bureaucracy that comes with a larger agency relationship.

Do you actually trust the news that you're reading? Not a rhetorical question. From local papers to social feeds to AI-g...
15/06/2026

Do you actually trust the news that you're reading?

Not a rhetorical question.

From local papers to social feeds to AI-generated content, the information landscape is shifting fast. What cuts through, what gets ignored, and what gets believed is shaping how communities stay informed and how organisations communicate.

Scope is tracking what this looks like on the ground. In the Queenstown Lakes District and across New Zealand, annually.

Introducing the Scope Communications Media, Trust & Information Survey 2026. An annual study into where people get their news, what they trust, and how misinformation and AI are changing behaviour.

There are no right or wrong answers. Just your experience.

Takes 5 minutes. All respondents go in the draw to win one of two Gibbston Valley wine packs.
Link: https://www.surveymonkey.com/r/9TGV98K

Bronze at the PRINZ Awards. First time in this category. And honestly, we’re just proud of the campaign. Scope took home...
09/06/2026

Bronze at the PRINZ Awards. First time in this category. And honestly, we’re just proud of the campaign.
 
Scope took home Bronze for Best Use of Media Relations at the 2026 PRINZ Awards in Auckland last Thursday — a category typically dominated by major PR consultancies in larger centres.
 
The win was for our work on the sale of the historic Cardrona Hotel: a six-week media relations campaign that reached five million people across tier-one broadcast, print and digital outlets.

Turning a private property transaction into a sustained national and international news cycle.
 
This one was a full team effort. Celia, Bec, Steph, Abbie and Monique — every single person had a hand in it.

We’re honoured to be recognised alongside the best in the business.

We’re proud to be back at the PRINZ Awards in 2026 for Best Use of Media Relations for our Cardrona Hotel campaign, “Sel...
12/05/2026

We’re proud to be back at the PRINZ Awards in 2026 for Best Use of Media Relations for our Cardrona Hotel campaign, “Selling a Legend”.

Acknowledgement in this category is particularly special for us. Becoming a finalist here is no easy feat - you’re up against the very best PR professionals in New Zealand.

This was a whole-team effort, and as former journalists it feels especially rewarding to be recognised for delivering a strong campaign that genuinely resonated with the media. We are proud to lead the strategy behind one of the most talked-about property stories of 2025.

For the first time in years, trust in news is moving in the right direction. That shift is reshaping not just human beha...
07/05/2026

For the first time in years, trust in news is moving in the right direction. That shift is reshaping not just human behaviour, but the way AI understands and distributes information.
 
In our latest blog, Scope senior communications consultant Rebecca Williamson explores our consumption of news media and its relationship with AI.
 
People are cautious of AI‑generated content, deepfakes, and algorithmic noise, and are instead looking to credible media outlets for information.  
 
But there’s a twist - the more people who rely on AI for answers, the more important credible media becomes as an input.
 
Knowledge is power. Dive deeper into the changes we’re noticing in our evolving media environment: 
https://scopenz.com/trust-in-nz-news-media-is-rising-and-its-powering-ai/

In late 2025 Scope welcomed Gibbston Valley Winery to our client portfolio. Our first task was to produce a Communicatio...
08/04/2026

In late 2025 Scope welcomed Gibbston Valley Winery to our client portfolio.

Our first task was to produce a Communications Strategy that would set a new strategic blueprint for future comms.

One of the tasks that emerged from this exercise was to review Gibbston Valley’s digital magazine, Thyme, which gets distributed to Wine Club members each quarter.

Scope’s senior communications consultant Rebecca Williamson has just produced an insights-based editorial strategy for Thyme, and we’re currently working with the GV team to produce the first new-look Thyme ready for the Autumn issue.

Bec has a wealth of experience in magazine publishing, having worked as an award-winning journalist for top-tier NZ mags before joining Scope.

She definitely has the Midas touch when it comes to special publications!

In today’s AI-driven world, people often get all the information they need from a quick summary. AI systems decide what ...
31/03/2026

In today’s AI-driven world, people often get all the information they need from a quick summary.

AI systems decide what information is trustworthy, clear and important.
At the same time, the internet is being flooded with low-quality, synthetic content.
What this means is: Trusted sources matter more, not less.

Scope senior communications consultant Steph Johnstone looks at PR in the age of AI in our latest blog.

Read how we’re adapting PR to perform well for AI : https://scopenz.com/pr-in-the-age-of-ai/

Address

37 Reece Crescent
Wanaka
9305

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+6421816812

Website

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