Webalite

18/09/2023

Among HubSpot's many great tools is workflows. If you have HubSpot Marketing Professional or Marketing Enterprise, you'll have access to this.

To improve your workflows, you should use the HubSpot action 'Go to other'.

Find out how by reading our blog post: https://hubs.ly/Q021V5_50

The 'Go to action' Action is ideal for simplifying HubSpot Workflows, improving Workflow quality and make your Workflows will be easier to maintain.

14/09/2023

At Webalite we enjoy listening to music while we work. And, we like listening to new music instead of the same playlists or albums over and over again.

We’ve found that the best way to find new music is by using AI generated music recommendations. Based on what you’ve been listening to, AI can recommend other songs, albums, or artists you may like.

For example, Grace will keep a playlist going once all her songs have been played - this is when Spotify will start to play songs the AI thinks you will like based on the playlist. If she finds any she loves she adds it to the playlist so the next time AI is recommending songs it has a better idea of what she enjoys.

Mike likes the sound quality of TIDAL and Grace prefers Spotify. What music streaming platform do you prefer?

Artificial Intelligence (AI) is quickly becoming a part of almost everything we do. At Webalite, we’re conscious of our AI use and have chosen to use tools to increase our productivity while spending more time on the tasks that require a human touch.

To see the full list of ways we choose to use AI, read the blog post here: https://hubs.ly/Q021S9s90

07/09/2023

We used Artificial Intelligence (AI) to help write the AI Policy for Webalite. Mike wrote a few prompts then asked OpenAI's ChatGPT to help fill in the gaps via https://hubs.ly/Q020LH-L0

With a little bit of editing he had a first draft. Grace then went in and edited to improve the language and pressed publish. Easy.

Similarly, when writing the ‘How we’ve been using AI at Webalite’ article, Mike tried the Blog Outline tool in https://hubs.ly/Q020LJPT0 – an amazing tool if you don’t know what to write.

Unfortunately, in this case, he knew what he wanted to say and the tool actually got in the way.

He let the AI use some of its ideas so it didn’t feel bad, but ended up discarding all of the content and went back to writing what he wanted to say.

Since then, we’ve chosen to write all of our blog content ourselves. And, we now include a short disclaimer at the end of our blog posts so you know which are AI supplemented and which are completely us.

If you see “written by humans for humans - no AI needed” you’re reading one of our entirely human-created pieces.

https://hubs.ly/Q020LH-L0 has, however, been helpful for writing Adwords headlines and descriptions for websites. It’s almost like having someone else to brainstorm with. Especially since Google Search Console's suggested content has been embarrassingly bad.

Artificial Intelligence (AI) is quickly becoming a part of almost everything we do. At Webalite, we’re conscious of our AI use and have chosen to use tools to increase our productivity while spending more time on the tasks that require a human touch.

How have you been using AI to create content? Share below.

To see the full list of ways we choose to use AI, read the blog post here: https://hubs.ly/Q020LJ_T0

31/08/2023

There are many challenges that we need to overcome with AI to make it safe, secure, and fair.

While there are plenty of ways we’ve chosen to integrate AI into our processes at Webalite, there are also things we make sure to keep an eye on.

AI content generators are only just starting to include citations that allow us to verify the information and credit sources. If you don’t check sources, you risk publishing misinformation propagated by bad actors.

Have you had any citation errors using AI? Share below.

Find out what ways we have been using AI and more things to look out for in our blog post here: https://hubs.ly/Q01_pX4l0

29/08/2023

Does your organisation make use of HubSpot Projects?

We set a client up with the projects feature a few weeks ago and they're loving it.

HubSpot Projects are a great way to set up a series of tasks for yourself or your team to tick-off, all within the HubSpot CRM. You can create templates for projects you tackle often (think things like event setup or onboarding), or create a single project for a set of tasks you want to map out.

Find out how to get started with HubSpot Projects in our latest blog post here: https://hubs.ly/Q0203qDZ0

HubSpot Projects are a great way to set up a series of tasks for yourself or your team to tick-off, all within the HubSpot CRM. We explain why, and how.

24/08/2023

Gmail’s autocomplete tool creates predictive lines of text, making it easy to complete sentences by simply hitting the tab key. It learns from historic emails to know who to greet formally, or more casually, and helps avoid embarrassing mistakes by spelling people's names correctly.

Artificial Intelligence (AI) is quickly becoming a part of almost everything we do. At Webalite, we’re conscious of our AI use and have chosen to use tools to increase our productivity while spending more time on the tasks that require a human touch.

How have you been using AI? Share below.

To see the full list of ways we choose to use AI, read the blog post here: https://hubs.ly/Q01_788_0

21/08/2023

HubSpot's Never Log is the best way to make sure you're logging the right emails to the HubSpot CRM.

If you use HubSpot's ‘Log and Track’ feature, automatically logging emails to the CRM from Gmail or Outlook, you should definitely be using Never Log.

By using Never Log you can create an exclude list to stop private, confidential, or non-business emails from being logged for your whole team to view.

Learn more, including how to set up your Never Log, in our blog post: https://hubs.ly/Q01_gjvR0

By using HubSpot's Never Log, you can be sure personal, sensitive, or confidential emails aren't logged in HubSpot. Read on to find out how to set it up.

17/08/2023

Artificial Intelligence (AI) is quickly becoming a part of almost everything we do. At Webalite, we’re conscious of our AI use and have chosen to use tools to increase our productivity while spending more time on the tasks that require a human touch.

Over the next few weeks we’ll be sharing the ways we use AI.

The first is voice reminders using Apple's virtual assistant, Siri. We've found this is an easy way to record a task you want to come back to.

Mike often asks Siri to “remind me when I get to Moore Wilsons to buy coffee beans”. He says that Siri (usually) figures out what to remind him about and knows where he shops, so he gets a reminder in the right place at the right time. However, Siri sometimes fumbles names and instructions meaning he has no idea what the reminder is for.

How have you been using AI? Share below.

To see the full list of ways we choose to use AI, read the blog post here: https://hubs.ly/Q01-VP6P0

16/08/2023

HubSpot Academy has a great range of training and certification options. In fact, there are so many it can be hard to choose which courses to prioritise.

How do you know whether the certifications are worth completing at all?

Our latest blog post covers everything HubSpot Academy, including...

🎓 Whether HubSpot Certifications are actually worth doing.
🎓 Which certifications your should prioritise to fast-track your career goals.
🎓 Whether it is possible to get HubSpot accredited through HubSpot academy.
🎓 How to share your achievements with your network.

Read the full article here:

HubSpot offers a range of training and certifications in its HubSpot Academy, but are these worth doing? We'll show you how to achieve your learning goals.

09/08/2023

Have you been properly implementing Anchor Links in HubSpot?

When using HubSpot, it automatically creates an empty link for anchors. Although this empty link tag is not visible to users, search engines and Google's Page Speed Insights can still detect it.

To avoid empty links, read our blog post on Anchor Link best practises.

Read now at https://hubs.ly/Q01-hXpF0

Anchor Links add navigation that takes your visitor to a particular section of your page. Here's the best way to add Anchor Links in HubSpot.

02/08/2023

Have you heard about HubSpot's new Audit Logs?

Super admins can now track and review changes made to objects, workflows, contacts, and settings within their HubSpot portal. This can help troubleshoot issues and monitor user actions for improved product adoption.

Read more about the functionality and benefits of Audit Logs in our latest blog post:

HubSpot Audit Log is a tool for Enterprise tier Super Admins showing a timeline of activity in HubSpot, helping troubleshoot and foster product adoption.

31/05/2023

The programme is designed for HubSpot certified partners wanting to gain new opportunities, win leads, and save time auditing their customers' portals.