UMR Research

16/12/2020

What reasons did people list for opposing the vaccine? How does New Zealand stack up against the US? And what do we think about compulsory face mask-wearing? UMR Research executive director Stephen Mills on the company’s latest findings.

What reasons did people list for opposing the vaccine? How does New Zealand stack up against the US? And what do we think about compulsory face mask-wearing? UMR Research executive director Stephen Mills on the company's latest findings. An online survey by UMR from late November found 74% of New

28/06/2020

New polling shows New Zealanders expect to see the environment take a back seat to economic recovery, little change in fortune for low-paid essential workers, and a long wait for tourism to return to pre-Covid 19 levels, writes Stephen Mills of UMR Research.
https://thespinoff.co.nz/society/27-06-2020/we-asked-new-zealanders-what-the-country-will-look-like-post-covid-19/

20/03/2020

UMR Research update on COVID-19

To all our clients and our communities

We just wanted to update you on our response to the Coronavirus (COVID-19). During this challenging time, we want to continue to deliver quality insights to our clients while also looking after the safety and wellbeing of our staff and research participants.

Like everyone, we are monitoring the rapidly changing situation with COVID-19 and have taken action to provide a safe working environment while aiming to maintain continuity of business for ourselves, our clients and participants in our research projects.

All our staff are set up to work from home and we are trialling alternate days from next week.

To make sure we can continue to provide research services in a safe environment we have put in place the following processes:

o Our office premises are now cleaned daily
o A travel check and health check is in place for all recruited participants and moderators (which has been in place for the past three weeks) – which will extend to viewing clients
o Hand sanitiser is available at reception and in the focus group rooms
o Employees have been given guidance on responsible hygiene – and remain at home if unwell
o Catering for groups has changed to individual box options.
Many of our research services remain unchanged, but this is a rapidly moving situation and we will keep you updated. Alternatives to face2face research that we continue to provide include:

- Video focus groups: we now offer video-conferenced focus groups. This allows participants to take part at home via a desktop or laptop. Interaction is still free-flowing and respondents can see each other and the moderator on their screen. A separate window can be opened to show prompts or materials such as adverts.
- Online-Over-Time discussion boards: these are part of our qualitative offering and are now a preferred methodology for some research projects.
- Depth interviews: video-call or telephone interviews.
- Online surveys: these are running as usual.
- Telephone surveys: these are running as usual.

If you have any questions about conducting or participating in research during this time, do call our researchers to discuss.

We know everyone is dealing with the same challenges and reacting and adapting to the situation as it evolves.

Stay safe, and thank you for your continued support.

The UMR Research Team

08/04/2019

Game of Throne fans likely to be upset.

A UMR Research poll on who GoT viewers expect to win the Iron Throne and which major characters are expected to live or die looks much more optimistic than the “bittersweet” finish George Martin promised.

https://sayit.co.nz/cms/2019/04/08/game-of-throne-fans-likely-to-be-upset/

02/12/2018

David Talbot, Chief Executive of UMR Research, discusses New Zealanders views on climate change

If you vote Left you probably care more about climate change - but aren't doing much about it.

29/04/2018

Stephen Mills from UMR Research analyses the post election political battleground.

UMR survey shows National largely resistant to the Labour surge, though Jacinda Ardern's party has made inroads among centre voters, writes Stephen Mills Between June 2017 and February 2018 Jacinda Ardern has made Labour the dominant force on the left and much more competitive among centrist vote

07/11/2017

A look at New Zealanders' opinions on the mixed member proportional (MMP) system.

The recent Government change and the fact that the National party with the most votes of any single party didn’t end up governing, has caused the New Zealand media and some politicians to question the MMP (mixed member parliament) system.We here at UMR Research recently polled 750 New Zealanders (na...

07/09/2017

New Zealanders perceptions on the future of work
http://www.umr.co.nz/updates/future-work

By Stephen Mills, Executive Director UMR research A UMR nationwide survey undertaken earlier this year shows New Zealanders appear to be remarkably complacent about the threat from the advance of new technologies to many occupations in the near let alone the more distant future. They do not appear,…

21/05/2017

Check out our new post the Sayit blog.
http://sayit.co.nz/blog/great-debate-does-pineapple-belong-pizza

With inspiration from Bill English’s infamous ‘pizza night’ social media post we decided to settle the debate once and for all, does pineapple really belong on a pizza? and for that matter, what about spaghetti?Using our monthly online omnibus survey of 1000 New Zealanders over the age of 18 we pose...