Somar Digital

Somar Digital We create digital experiences that put people at the heart of everything we do.

Is your website accessible to everyone who needs to use it?Accessibility is a core part of how we approach every project...
14/05/2026

Is your website accessible to everyone who needs to use it?

Accessibility is a core part of how we approach every project at Somar Digital. With an estimated one in five New Zealanders having a disability, good accessibility means real people can actually use what we build, and that matters for every organisation with a website.

Our latest blog covers the key things worth knowing:

✅ What website accessibility is and why it matters
✅ New Zealand Government Web Standards and who they apply to
✅ Key standards including WCAG 2.0, WCAG 2.1, and the upcoming WCAG 3.0
✅ Practical steps you can take to improve accessibility today

Whether you're just getting across the basics or taking a closer look at how your site measures up, it's a useful place to start.

👉 Read the blog: https://www.somar.co.nz/blog/website-accessibility-guidelines/

When we talk through SEO with clients, one of the first things we clarify is that search engine optimisation goes well b...
28/04/2026

When we talk through SEO with clients, one of the first things we clarify is that search engine optimisation goes well beyond keywords and content. In practice, it spans four distinct areas, and they work best together.

Here are the four core types we talk through with clients:

1. On-page SEO focuses on your content: how clearly it’s structured, how relevant it is to what people are searching for, and how well it answers their questions.

2. Off-page SEO is about authority. Backlinks, brand mentions and trust signals all influence how credible your site appears to search engines.

3. Technical SEO underpins everything. Site speed, clean code and proper indexing make it easier for search engines and AI systems to crawl and rank your content.

4. Local SEO helps businesses show up in location-based searches, particularly important for organisations serving specific regions.

Strong SEO strategies work best when content, authority, technical performance and local visibility are aligned.

If you’re reviewing your digital performance this year, it can be helpful to ask: which of these four areas needs the most attention?

If you'd like to talk it through, we'd love to hear from you: https://www.somar.co.nz/contact-us/

Address

Level 6, 56 Victoria Street
Wellington
6011

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+6443851075

Website

Alerts

Be the first to know and let us send you an email when Somar Digital posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Somar Digital:

Shortcuts

Share

Category