Jobgram

Jobgram Jobgram is a full-service recruitment marketing studio, partnering with leading employers and challenger brands worldwide. http://jobgr.am

Send visually-engaging job opportunities straight to the people - wherever they may be.

10/06/2020

has accelerated the doing-all-things digitally movement, including working from home . Both employers and employees were forced to embrace it, whether they wanted to or not. Now, there are indications that WFH will become the new normal for many employers, or at the very least a legitimate option for many workers.

In episode 8 of and we reflect back on our WFH experiences - the good, the bad, and the fugly.

06/03/2020

Episode 6 of TikTok and Employer Branding showcases three active TikTokkers working in broadcast media: CNN London-based anchor and correspondent Max Foster, BBC digital camera journalist Emma Bentley, and BBC World Service journalist and presenter Sophia Smith Galer.

These TikToks, produced in a personal capacity, give an insight into the people both in front of and behind the camera.

TikTok can be a unifying force, bringing people together from different roles - and even different networks - and offering a glimpse of their shared passion, humour and even vulnerability.

20/02/2020

Here’s episode 5 in a series exploring TikTok and Employer Branding. This time: one example from the world of retail.

When you drill down into the retail space on TikTok it can be shocking. There’s positive content but there are also many people venting (in uniform, both inside and outside their workplaces) about frustrations with customers, employment conditions, and pay. However, on TikTok it’s harder to find people being negative about working at Walmart.

Walmart’s employee advocacy model - supported by its social media team and management at store level - has garnered the company billions of views on TikTok. Its official verified account has 142.3k followers and 1.1m likes. But a growing number of individual stores, and even individual employees, have their own accounts. For example, has amassed 2.8m followers and 51.9m likes for TikToks that showcase his dancing skills - numbers that have gained him “popular creator” status on the platform. Other dancers within Walmart have been inspired to join TikTok as well.

Walmart has tested a variety of approaches: promoting hashtag challenges, showcasing its people, having fun with products, and engaging team members (such as Surge) in roving reporter-type roles, similar to Dave at The Washington Post. Of course, customers also TikTok while visiting stores, and as well as encouraging them to participate in branded hashtag challenges, Walmart also showcases customers and their experiences on its own account.

20/02/2020

Episode 4 of the TikTok and Employer Branding series provides a window into the world of the modern-day healthcare professional. You might think that TikTok is a distraction from their important work - but it’s not just about dancing and lip synching. There is a wealth of TikToks that cover the ups and downs of medical life. They're a respite from the stressors of the profession, but at the same time, they provide insights into people, culture and workplaces - useful for a sector that’s screaming out for talent. TikTok is emerging as a legitimate recruitment funnel - as it is for Klinikum Dortmund, Germany's fourth-largest municipal hospital, which has amassed 1.1 million likes on the platform.

We're also seeing the birth of TikTok "health celebrities" who offer advice, insights, and entertainment to potential future talent and the general public. Some are garnering a large follower-ship - and a few are attracting critics regarding their medical views.

There have been some concerns about the appropriateness of TikTok-ing in some hospital environments (eg neonatal wards), but overall there appears to be utmost respect for patient privacy. And, of course, there's no shortage of patients reporting in from their hospital rooms too.

20/02/2020

Print media is not dead, at least not on TikTok. Traditional newspapers are offering a glimpse into their work culture, people and roles - and at the same time garnering massive engagement and reaching a younger audience. A new role even seems to be emerging, one of an in-house TikTok roving reporter. Episode 3 of TikTok and Employer Branding applauds the pioneers 👏

There's some great banter between the newspapers either in posts or in the comments sections.

The Washington Post (with 354,000 TikTok followers and 18.2 million likes on their posts, since launch in May last year) is offering newspaper subscription discounts to its TikTok fans! Showing up early and consistently could make good business sense.

21/01/2020

Those familiar with gaming will know about the concept of and - the opportunity to personalise and assign attributes to one’s character in-game. This episode shares career-related TikTok examples, all using a sample of Frank Ocean’s Chanel.

Can you see opportunities to use the style and garner inspiration from the examples outlined to showcase your employees, careers, and job openings?

27/09/2019

The final video in the Troy Hammond modelling series. 🎧


Mural: Xoë Hall Artist

17/05/2017

Help safeguard 11.7 million passengers every year. New Zealand's Aviation Security Service is hiring in ! http://bit.ly/AvsecNZ

24/02/2017

It's great to work on projects that deliver significant results and receive industry recognition. Congratulations Cigna New Zealand, winners of the 2017 NZ HR Awards – Innovation category

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