Honey Pot Digital

Honey Pot Digital Marketing Strategist & Coach
Sustainable and holistic marketing strategies

Podcasting for your business is a little different to podcasting just to create. Plenty of podcasts become businesses la...
06/09/2023

Podcasting for your business is a little different to podcasting just to create. Plenty of podcasts become businesses later as they grow, but if you're looking to create a podcast for your existing business, we can get so much more specific about your potential listener.

On the latest episode I spoke with Rosa Sarmento of Ideablossoms about podcasting for niche audiences, for business and private podcasts.

Find the show to hear all of Rosa's insights: https://pod.link/1468068617

24/08/2023

There are countless ways to approach marketing. We each have to make the decisions for ourselves and our businesses. As we add more platforms and options, we have more decisions to make. With my podcast, I wanted to make those decisions simpler, and not add 100 new items to the to do list that you "should" be doing. Sometimes that's breaking things down, and sometimes it's interviewing someone about how they make their marketing manageable.

I've so enjoyed chatting about different marketing approaches lately, and why each has value, both on and off the podcast.

Here's a mashup of clips from the recorded conversations I had on the past 5 episodes of the Digital Hive Podcast, where I've talked about 5 different approaches, for 5 businesses, from 3 countries. They each have their nuances, and yet each has so much value beyond their business type.

Thanks to Chanel Clark, Tasha L. Harrison, Bec Cuzzillo, Alison Hoenes and Ms Anna Lee for joining me on the podcast recently.

More episodes are on the way, but there's 66 episodes, 21 of which are interviews, if you wanted to hyper-fixate on marketing for a little while...

Minimally viable marketing helps you to dip your toe into something new, get out of your head and see what the market th...
14/02/2023

Minimally viable marketing helps you to dip your toe into something new, get out of your head and see what the market thinks of it. What platform, format, or tactic do you want to try?

Tomorrow, I'm going live with Lisa Haggis of Realize Your Brand to chat about how business owners can find clarity in th...
25/10/2022

Tomorrow, I'm going live with Lisa Haggis of Realize Your Brand to chat about how business owners can find clarity in their brand and authentically market themselves.

We'll specifically be chatting about how you can market in a digital landscape that is begging for you to be front and centre when you might not feel like that is right or easy for you.

Join us on Instagram Live at honeypotdigital
Wednesday 26th 1:30pm Eastern // 10:30am Pacific
and bright and early for kiwis at 6:30am Thursday NZ time

In my experience, marketing projects can finish when they finish (to a point), and it's understandable when the project ...
27/09/2022

In my experience, marketing projects can finish when they finish (to a point), and it's understandable when the project expands. Because it takes longer I now need to wedge that extra time into my calendar. Somehow, delayed progress on a project doesn’t have the same mental load as the maintenance list looming behind me. I wonder if this is the leading cause of marketing burnout.

When I refine my “marketing maintenance list” everything is so much more manageable. I've written a whole blog post on identifying what is on your maintenance list, and how to optimise it to save you time and brain space.

https://bit.ly/3frR9Yb

We can be like a remote marketing manager, or a remote marketing team for our clients. We work like an in-house person, ...
11/08/2022

We can be like a remote marketing manager, or a remote marketing team for our clients. We work like an in-house person, without being in-house. We can also deliver a piece of the puzzle.

We meet our clients where they are. Sometimes they need the strategy, sometimes accountability and other times they want to delegate everything and have us take over.

Option 1: Strategy Day
As a strategist, you can lean on me (Emma) to provide you with the framework so you can get unstuck and take productive steps forward. We tailor that strategy to you as a human, your business, your audience, and give you the tools to re-evaluate as things progress. You can also add accountability to the mix for a launch or a year of coaching.

Option 2: Done for You Services
We can take care of all the deliverable items for your marketing, across your website, search presence, blog, email marketing, advertising, social media and online communities. We’re different to the in-house option by having a wider context and experience. We know what’s happening in the digital marketing space across multiple businesses, instead of being pigeonholed into just your niche, like an employee may be. This gives us room to flex our creative muscles, plus you don’t have to worry about hiring someone part time or full time, or having another employee to manage, with flexible contracts and a flexible team of contributors.

Our clients sometimes have an in-house graphic designer who manages all their production of their services or products, so they lead the look and feel, and we take it from there. Sometimes they do some marketing in house and we do the rest in a collaborative process.

Option 3: Courses and Resources
If you’re just getting started, keeping the budget low or getting to know the basics, we also have a range of resources for you to fill a gap without a larger investment.

You can decide between these three options, and choose your own adventure.

Over the past year, I didn't treat Honey Pot Digital's platforms as well as our clients' platforms. We didn’t post regul...
10/08/2022

Over the past year, I didn't treat Honey Pot Digital's platforms as well as our clients' platforms. We didn’t post regularly, or create blogs much, most of the ideas I did have never actualised. I’d create small projects, like the podcast, but just a sliver of what I wanted to. Essentially I was letting myself down, but also our potential clients because they couldn’t always tell what we can do for people. It also meant our brand wasn’t the greatest example for our clients, and that’s not right either.

I was so proud of the brand designed for me, and these amazing photos by but wasn't maximising the potential.

Fast forward to today, we now have a great foundation of a beautiful website and great pillar content that people can look at and understand what we offer, both visually and through reading our content, so what we do for others is now reflected in our own brand identity. I'm excited for everything we have in the works to share in the next few months.

Why a new website? The role of your website is to take people from interested to inquiry. Through its content, flow and ...
09/08/2022

Why a new website? The role of your website is to take people from interested to inquiry. Through its content, flow and user friendliness, a website can show people you are trustworthy, confirm their need for what you offer and facilitate the first steps of communication.

Our old website didn’t feel capable of a wow moment even with a slight refresh. It was mobile responsive and technically sound, but it wasn’t amazing.

Since we want to create wow moments for our clients, we needed to walk the talk. We needed to move to a new platform to have the right base to create from. We’ll take you on the journey as we upgrade some of the more basic elements of the website, but for now, it’s already such a step up from our previous version.

09/08/2022

Our new website is alive and breathing, digitally of course!

With all its new layout, copy and even a new service or two, it’s a brand spanking new look at what we offer.

What works for someone else may not work for your business, so how do you figure out what will?🍯 Approaching a marketing...
13/06/2022

What works for someone else may not work for your business, so how do you figure out what will?

🍯 Approaching a marketing channel with a new objective for a month, whether that's just communicating the story and not making any sort of sales pitch or re-working your email welcome sequence to better tell a story.

🍯 Setting your goals one or two steps back from a conversion, like focusing on likes, saves and comments on Instagram versus followers. You'll be surprised how this switches your behaviour.

🍯 Trying something new a few times or for a considerable amount of time to truly see whether it works, before trying something else can reveal new ways for your mindset, or help you to find people who resonate

🍯 Create a process and work in batches for better brain flow. Creating a month's content or planning your next 6 blog posts all at once allows for more cohesion between your pieces of content, and allows for you to spend less time getting into the swing of it.

To find what gets you results, you'll need to test and tweak. This involves finding what works best for you, as well as what works best for your potential clients and customers. Sometimes the simplest way of communicating is the best, other times it's storytelling or documenting the process. What you are doing now might even work really well, but you won't know if something else could work better if you don't try it first. And no platform or medium is compulsory unless you say it is.

So how do you create content when it's you against the algorithm? First, you create great content, only factoring in the...
08/05/2022

So how do you create content when it's you against the algorithm? First, you create great content, only factoring in the algorithm a little bit for the type of content. Then, when it's inspiring, engaging, funny, whatever you're going for, crop the video or photo to the right size, edit the video to the right length, schedule it for the right time, use hashtags if they're relevant. Keeping those factors secondary allows your brain to focus on making the content the best it can be first.

Think of it like the content is the gift, and the algorithm is the gift wrap.

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