¿Qué es el sitio web?

Dancing Pels, Panama City (2026)

23/01/2026

AI automation is complicated and technical.

Is it really? Because I think it's not.

I'm a designer who got tired of wasting 45 minutes before every discovery call doing manual research. And even though I am not a developer, I learned how to build AI and automations very easy.

It's not coding, it's connecting blocks, like building with Legos.

I will show you exactly how it works, so join the free demo on 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆, 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟱𝘁𝗵 𝗮𝘁 𝟭𝟭 𝗮.𝗺. Eastern Time.

No technical background needed, just 30 minutes of your time. The link is in the comments 👇🏼

16/01/2026

An email landed in my inbox 𝟵𝟬 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 after someone booked a discovery call.

Complete prospect research. Business model. Services. Pain points. Suggested questions.

I didn't touch my computer. Didn't open LinkedIn. Didn't visit their website.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝗲𝗱:
Discovery call booked → AI pulls company and personal data → researches the person and their business → generates brief → sends it to my inbox.

All automatic. Zero manual work.

This is what I mean by orchestration. Layer 2 working exactly how it should.

I'm showing how I built this system in a 𝗹𝗶𝘃𝗲 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝗼𝗻 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟱𝘁𝗵 𝗮𝘁 𝟭𝟭 𝗔𝗠 𝗘𝗦𝗧.

30 minutes. No pitch. Just the complete workflow breakdown.

Details in the comments 👇

15/01/2026

Clients want everything automated at once.

But I prefer to start every project with a pilot.

𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝘁𝗿𝘆 𝘁𝗼 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗮𝘁 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝘁𝗶𝗺𝗲, 𝘆𝗼𝘂 𝗰𝗿𝗲𝗮𝘁𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗰𝗿𝗲𝗮𝘁𝗲 𝘃𝗮𝗹𝘂𝗲.

The enthusiasm is real. They've seen what AI can do and they want it all working yesterday.
I understand the excitement. But I always start with one process.

Let me tell you why this approach is better...

Months spent connecting tools and building workflows. Then your business process changes and the whole system needs rebuilding.
Or you finish and realize it doesn't match how you actually work.

𝗧𝗵𝗲 𝗽𝗶𝗹𝗼𝘁 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵:
Pick one high-impact process. Build it completely. Test it. Make it work perfectly.
Then expand.

𝗘𝘅𝗮𝗺𝗽𝗹𝗲:
Don't automate "client onboarding." That's five processes hiding under one label.
Automate: "Send welcome email with contract when discovery call is marked complete in CRM."
One workflow. Clear trigger. Clear action. Clear result.

Get that working. Prove the value. Then build the next piece.

𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝘄𝗼𝗿𝗸𝘀:
You see results fast. You learn how it performs in your real workflow. You build confidence before adding complexity.

When I work with clients, we focus on sales and marketing AI automation. We start with whichever process happens most frequently and takes the most time.

One process. Done well. Then expand.
𝗦𝗺𝗮𝗹𝗹 𝗽𝗶𝗹𝗼𝘁𝘀 𝗰𝗿𝗲𝗮𝘁𝗲 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺. Everything at once creates overwhelm.

If you want to see how I automate the discovery call preparation, join our next workshop on 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆, 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟱𝘁𝗵 𝗮𝘁 𝟭𝟭𝗮𝗺. 𝗘𝗦𝗧.

Details in the comments 👇

13/01/2026

Answer these 5 questions before you build any automation.

If you can't answer them clearly, you're not ready to automate yet.

I've seen automation projects collapse because people skipped the planning step. They jumped straight to build without defining what they were actually building.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘀𝗸𝗶𝗽 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴:
You automate "client onboarding" (as an example) without defining what that means. So you build a complicated workflow that still requires manual intervention at three different points.

Or you automate "lead follow-up" without clear qualification criteria. So every lead gets the same generic response, whether they're a good fit or not.

𝗩𝗮𝗴𝘂𝗲 𝗴𝗼𝗮𝗹𝘀 𝗰𝗿𝗲𝗮𝘁𝗲 𝘃𝗮𝗴𝘂𝗲 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻.
The 5 questions in this carousel force precision. They make you define exactly what you're automating, when it should happen, and what logic drives the decisions.

When I start automation projects with clients, we spend the first session answering these questions. No tools, no workflows. We focus on clarity about what we're building and why.

That clarity is what separates AI automation that works from one that creates more problems than it solves.

If you want to learn how to create AI automations make sure you join the 𝗳𝗿𝗲𝗲 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝘄𝗲 𝗵𝗮𝘃𝗲 𝗼𝗻 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟱𝘁𝗵 at 11:00am EST.
Link in comments 👇

12/01/2026

I could hire 20 people.

I choose not to.

Here's why 𝗗𝗮𝗻𝗰𝗶𝗻𝗴 𝗣𝗲𝗹𝘀 stays a boutique studio instead of scaling to an agency.

I've managed teams of 40+ people in the corporate world.

I know what happens when you scale: layers between client and ex*****on. Project managers. Account managers. Junior team members doing the work while seniors sell.

Speed replaces personalization. Templates replace custom solutions.
That's not how I want to build.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗯𝗼𝘂𝘁𝗶𝗾𝘂𝗲 𝗺𝗲𝗮𝗻𝘀:
When you work with Dancing Pels, you work directly with Julio, Kathia, and our small team. No handoffs through multiple layers.

We design your website. We build your automation. We understand your business because we're the ones implementing it.

𝗧𝗵𝗲 𝘁𝗿𝗮𝗱𝗲-𝗼𝗳𝗳:
We can't take 50 projects at once. We work with a limited number of clients at a time.
Slower growth for us. Better results for you.

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗴𝗲𝘁:
☑️ Direct access to the people doing the work. Personalized solutions built for your specific business. Not templates adjusted to fit.
☑️ Systems that reflect how you actually operate. Not how an agency thinks you should.

We stay small intentionally. 𝗧𝗵𝗲 𝘄𝗼𝗿𝗸 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝘀𝗰𝗮𝗹𝗲.

Would you rather work with the people who sold you, or talk to three account managers before reaching the person building? Be honest.

09/01/2026

45 minutes of prep work → down to 90 seconds.

I built an AI system that researches prospects, analyzes their business, and delivers a complete briefing before every discovery call. this includes tips to conduct a call based on my sales framework.

No more manual research.
No more scrambling for context.
Just a detailed report in my inbox 90 seconds after someone books a meeting.

𝗧𝗵𝗲 𝗹𝗶𝘃𝗲 𝗱𝗲𝗺𝗼 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗼𝗻 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟱𝘁𝗵 𝗮𝘁 𝟭𝟭 𝗔𝗠 𝗘𝗦𝗧.

You'll see:
☑️ The complete AI workflow
☑️ How AI agents work together autonomously
☑️ Your own AI-generated business report (3 minutes during the session)

30 minutes. Free. Limited spots.
Sign up link in the comments 👇

08/01/2026

You're the missing layer in your automation.

Most businesses focus on the input and output. They skip the logic in between.

So they become the logic layer themselves.

I've built automation for dozens of consulting and coaching businesses in the past months.
The pattern is always the same: they have tools connected, but no intelligence orchestrating them.

Here's what's actually happening:
✅ Layer 1 works. Forms capture leads. CRM records data. Calendar books meetings.
✅ Layer 3 works. Emails send automatically. CRM updates. Notifications fire.

🛑 But Layer 2? The intelligence that decides what happens next?

That's you. Manually reviewing every lead. Deciding who's qualified. Routing data between systems.
That's not automation. That's you doing the computer's job.

🤖 Layer 2 is where AI agents evaluate data and make decisions based on your rules. Without it, your tools are connected but not intelligent.

Stop being Layer 2. Build it instead.
Swipe through for the complete breakdown. Which layer are you missing?

07/01/2026

May 4th, 2023.

The first AI conference I ever gave.

It was called "AI 101: What Is It and Should We Be Worried?"

I talked for an hour. The Q&A went longer. Since then, I have given many more conferences.

People wanted to know: How will this impact our work? What about our kids' education? Should we be afraid or excited?

Back then, ChatGPT was only a few months old. Most people in that room had never used it. AI felt like something happening to us, not something we could use.

𝗙𝗮𝘀𝘁 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝘁𝗼 𝟮𝟬𝟮𝟲.
AI isn't a question anymore. It's a tool. The consultants and coaches I work with now use it daily. They automate workflows. They build systems. They get time back.

But the fundamental question from that conference is still the same: 𝗛𝗼𝘄 𝗱𝗼 𝘄𝗲 𝘂𝘀𝗲 𝘁𝗵𝗶𝘀 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝘆 𝗮𝗻𝗱 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆?

Here's what I've learned building AI automation for consultants over the past two years:
1. The technology doesn't matter if you don't know what problem you're solving.
2. AI won't replace you. But 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘂𝘀𝗶𝗻𝗴 𝗔𝗜 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝘄𝗶𝗹𝗹 𝗼𝘂𝘁𝗽𝗮𝗰𝗲 𝘆𝗼𝘂.
3. The best implementations aren't about adding complexity. They're about creating clarity.

That room in 2023 was full of uncertainty. Today, the people who showed up early and learned are the ones moving faster than their competition.

2026 is going to separate the implementers from the people still asking "should we?"

The answer is yes. The question is how.

That's what we do at 𝗗𝗮𝗻𝗰𝗶𝗻𝗴 𝗣𝗲𝗹𝘀.

P.S. If you were in that room on May 4th, 2023, drop a comment. Let's see who's still here building.

24/12/2025

𝗠𝗲𝗿𝗿𝘆 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗳𝗿𝗼𝗺 𝗣𝗮𝗻𝗮𝗺𝗮.

Where Santa trades the sleigh for a beach chair and the Grinch finally relaxes.

This year has been incredible. Built websites, automated workflows, and worked with amazing consultants and coaches who are doing real work to help their clients grow.

Thank you to everyone who's been part of 𝗗𝗮𝗻𝗰𝗶𝗻𝗴 𝗣𝗲𝗹𝘀 this year. The clients who trusted us. The community who supported us. The conversations that pushed our thinking forward.

Here's to 2025: more implementation, more clarity, more results.

Enjoy the holidays. Rest. Spend time with the people who matter.

The work continues.

Feliz Navidad from Kathia and me. 🎄

23/12/2025

You're not selling art.

You're selling expertise to busy executives who don't have patience for slow websites.

But your animations are making them wait.

After building hundreds of websites, this is what I've learned:
Animations added for style and not function. Interactions that look impressive but serve no purpose.
Every one of them slowed the site down. Every one of them cost conversions.

𝗔𝗻𝗶𝗺𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 𝗣𝘂𝗿𝗽𝗼𝘀𝗲𝗹𝗲𝘀𝘀 𝗮𝗻𝗶𝗺𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲.

✅ A button hover state that confirms it's clickable? Good. Helps users.
❌ A 2-second hero fade-in that makes visitors wait to read your headline? Bad. Adds nothing.

✅ Smooth scroll to anchor links? Good. Improves navigation.
❌ Parallax effects on every section that stutter on mobile? Bad. Kills experience.

𝗧𝗵𝗲 𝗿𝘂𝗹𝗲 𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗲:
If the animation serves a function (feedback, clarity, guidance), keep it.
If it's just decoration, cut it.

Here's what kills conversions:
→ Load time over 3 seconds (executives bounce)
→ Animations that delay critical information (hero sections, CTAs)
→ Effects that don't work smoothly on mobile (stuttering parallax, laggy scrolling)

Every second of delay costs you prospects. Not because animation is bad, but because slow is bad.

𝗪𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀:
Fast load. Purposeful interactions. Clear path to action.
Use animation to guide attention and confirm actions. Not to impress.
Speed beats decoration. Function beats style.

Your website should feel responsive and intentional. Not slow and showy.

Open your site on your phone right now. Count how long until you can read the headline and click the CTA. If it's more than 2 seconds, you have a problem.

22/12/2025

LinkedIn is full of people selling you automated outreach and AI-powered email sequences.

But consulting isn't SaaS. What works for software sales will destroy your consulting practice.

Software companies sell a product. You sell expertise and relationships.

Automated cold outreach works when you're pushing demos to 10,000 leads. It breaks when you need 10 qualified conversations with the right executives.

Mass email sequences work when conversion is a percentage game. They fail when your business depends on trust and credibility before the first call.

After building sales automations throughout this year, Here's what actually works in sales automation for consultants:

1. 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝗹𝗲𝗮𝗱 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻
Automate the screening, not the relationship building.
Let AI score incoming leads based on your criteria. Then YOU reach out to the qualified ones personally.

2. 𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝘂𝗮𝗹 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻
After a discovery call, automate the recap email, calendar hold for next steps, and resource delivery.
Keep the human touch in the conversation. Automate the administrative work that comes after.

3. 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹 𝗿𝗲𝗾𝘂𝗲𝘀𝘁 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀
When a project ends successfully, trigger an automated sequence that makes it easy for clients to refer you.
Not a cold blast. A warm, timed request to people who already trust you.

𝗡𝗼𝘁𝗶𝗰𝗲 𝘁𝗵𝗲 𝗽𝗮𝘁𝘁𝗲𝗿𝗻? Automate the operations. Keep the relationships human.

You can't automate trust. But you can automate everything around it.

Most consultants see automation built for software companies and think they need the same approach. You don't. You need automation that respects that clients are buying YOU, not a product.

Start there.

What part of your sales process feels too manual right now? That's your automation starting point.

18/12/2025

SEO. GEO. AEO.

I know. More acronyms. More things to worry about.

But here's the reality: your website probably only handles one of them. And that's costing you visibility.

Most consultant websites were built for SEO: traditional Google search. Keywords, backlinks, meta tags.

That worked in 2020.

In 2025, your potential clients are asking ChatGPT for recommendations. They're using Perplexity to research vendors. They're trusting AI-generated answers.

If your site isn't built for all three types of search, you're losing clients who never even know you exist.

𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀:
Your ideal clients use all three search methods. Some still Google you. Some ask ChatGPT. Some want direct answers to specific questions.

You need to show up in all places.

When I rebuilt the Dancing Pels site, I implemented all three. SEO foundation, GEO structure, AEO formatting.

Result? Visible everywhere your clients search.

You don't need to be an expert in any of this. You just need to know what changed and build accordingly.

Swipe through and tell me which one is your site missing? My guess: GEO and AEO.

Dancing Pels

23/01/2026

16/01/2026

15/01/2026

13/01/2026

12/01/2026

09/01/2026

08/01/2026

07/01/2026

24/12/2025

23/12/2025

22/12/2025

18/12/2025

Dirección

Página web

Notificaciones

Atajos

Compartir

Categoría