08/06/2022
Pocketbean Cafe | Feel Most at Home Through Simple Snacks & Coffee. ☕️
Pocketbean Cafe , a local pastry pop-up shop that first opened its doors to customers in 2017, bore the brunt of the pandemic in 2020 and was forced to take its operations online. Now ready for a rebranding opportunity, we aimed to create a new visual identity that was younger, more vibrant, and relatable.
We designed a logomark that is straightforward, something that would spark a connection and familiarity between the old and the new generation. Pocketbean's vision was always to bring people together through their simple and comforting snacks thus having a logo as simple and recognizable as this, instantly clicks with the brand's outlook.
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Check out the whole project on our website at www.odinandgrotesk.com
Check out their online store as well. They have the best egg tarts!
https://www.instagram.com/pocketbean_cafe/