Smile Bacolod Love Iloilo

18/08/2026

ILOILO BATCHOY FESTIVAL 🥣 featuring:
Inggo's La Paz Batchoy at SM City Iloilo
by Jezel TV

18/08/2026

‼️ The Iloilo Batchoy Festival at SM City Iloilo ‼️

📍Located at SM City Iloilo Event Center
📅 August 17–25, 2026

18/08/2026

17/08/2026

17/08/2026

17/08/2026

Watch I the Official Theme of MassKara Festival 2026 — a celebration of love, joy, and the spirit that brings Bacolod together.

SHARE THE SMILE
CELEBRATE GUGMA

This year, we celebrate the love that makes MassKara uniquely ours—and the smiles that make Bacolod the City of Smiles.

BEYOND THE WORDS:

SHARE THE SMILE honors the generations who built the tradition, protected the culture and passed the spirit of MassKara from one generation to the next.

CELEBRATE GUGMA invites a new generation to make that tradition their own—to remix it, reinvent it and carry it forward in their own unmistakable Bacolodnon way.

Because MassKara is not frozen in history.

It evolves with its people.

From the smiles of our grandparents to the energy of Gen Z.

From the stories of our icons to the dreams of our young people.

From the streets where MassKara began to the digital spaces where a new generation now tells its story.

The mask may change.

The music may change.

The generation may change.

But the GUGMA remains.

And when generations come together, something bigger happens:

A city remembers who it is.

A generation discovers where it belongs.

And Bacolod shares its smile with the world once again.

MASSKARA FESTIVAL 2026

SHARE THE SMILE
CELEBRATE GUGMA

FROM GENERATIONS OLD.
TO THE NEW GENERATION OF BACOLOD.

Because the greatest thing we can inherit is a smile.

And the greatest thing we can give the next generation is GUGMA.

14/08/2026

14/08/2026

LOOK I Robinsons Supermarket Bacolod 🎉🛒 🛒GRAND RELAUNCHING 🛒
Robinsons Bacolod by Dextination