25/04/2019
Old vs. New BPI. BPI House Lannister, tinotroll ba tayo or what? lol ika nga: "A Lannister always pays his debts." What do you guys think?
A few hours ago BPI updated their profile photo on Facebook with this crisp and refreshed logo and wordmark. In the logo, they omitted the outer part of the crest which included that halftone effect that from far away resembles the traditional capiz shell windows.
They also omitted the BPI wordmark within that logo. What we're left with is just the crest itself with the tower and the crowned lion and the crown itself, giving that minimalist style with the simple negative space effect. The gold color is lighter compared to the old one. For the wordmark, we love it, we considered it as a wordmark since we can't pinpoint which typeface it is, it's not Helvetica nor FF Mark, so we conclude that it's modified. We also couldn't cite the source as to which agency did their rebranding. But we like the punch, it's straightforward, sharp corners, telling us how serious they are. lol compared to its previous one FF Dax.
