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Fatima Santiago Virtual Solutions

Name: Fatima Santiago Virtual Solutions
Address: Bacoor, 4102, PH
Telephone: +639177111741

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Fatima Santiago Virtual Solutions

I help eCommerce business owners increase monthly sales and brand awareness using Facebook Advertisin

17/08/2022

Paid advertising is exactly what it sounds like.
You pay advertising platforms to serve your ads to potential customers.
Paid ads are the best way for brands to target larger audiences and convert them to customers.
Results are visible already within the hour since you’re able to hit a massive reach with your online ads.
On the other hand, organic marketing is the foundation of every digital marketing strategy today because it’s the best way to nurture a connection with your customers at scale.
Organic marketing is more reliant on time than money.
You create and update pieces of content that are topical, relevant, and contain high amounts of proper keywords.
Organic reach is all about the long-term goals of your content strategy and getting eyes on your content over time.
These two ways of advertising complement each other very well.
Implementing both types of reach helps you gain success with your online advertising strategy, both in the short and long term.
You can start by mastering organic content and then build well-crafted ads that mirror your brand’s message.
Hope this helps.

14/07/2021

"𝑻𝒉𝒆 𝒃𝒆𝒔𝒕 𝒊𝒏𝒗𝒆𝒔𝒕𝒎𝒆𝒏𝒕 𝒚𝒐𝒖 𝒘𝒊𝒍𝒍 𝒆𝒗𝒆𝒓 𝒎𝒂𝒌𝒆 𝒊𝒔 𝒊𝒏 𝒚𝒐𝒖𝒓𝒔𝒆𝒍𝒇"
- 𝑾𝒂𝒓𝒓𝒆𝒏 𝑩𝒖𝒇𝒇𝒆𝒕
At first, I am having second thoughts if I am going to attend the Ecom World 2021.
I am really thinking if I can maximize it and really pay the price.
Until I thought of it as an investment and not an expense
A 2-day conference where I will hear and learn from the industry experts about the biggest topics in eCommerce.
Value-packed Q&As, interviews, speeches, and lots of networking will happen.
Not bad huh?
Things like these will help me in order to learn, grow and create value. It is not a bad investment after all.

07/07/2021

Do you notice the performance of once-successful Facebook Ads start to drop after a few days? 😫
If your answer is yes, you and your target audience may be experiencing ad fatigue. 😵
Ad fatigue refers to the quick drop off in performance of your creatives because consumers are seeing the same ads over and over again.
If not addressed, ad fatigue can negatively affect your campaign performance and overall ROI.
Here's a few tips on how to overcome Facebook ad fatigue and ensure conversion will go up again.
✅ Grow your audience size by adding new relevant targeting options
✅ Test out longer form copy and vice versa.
✅ Make small color changes to give your ad a fresh look!
✅ If you’re using images, try to use videos or gifs instead.
✅ Test out a new ad format.
✅ Make sure that you have more than one or two ads in rotation at any given time.
✅ Use a different call to action (CTA)
✅ Exclude the ones who have already visited your advertising campaign’s landing page.
Keep experimenting with different combinations of the above tips to find what works best for you and your campaigns.
Got additional tips to avoid ad fatigue? Share it in the comment box below 👇

01/07/2021

Hello July! 👋🏼
Hello Quarter 3! 👋🏼
Six months of 2021 has passed
Have you crushed your goals on this first half?
Don't worry if not.
Let's work on it and on ourselves as we still have the other half of the year 😉
It's always the decision to move and act forward.
Finish this year strong 💪

16/06/2021

One of the most frequently asked in copywriting and marketing circles is over what’s better — long or short copy?
Nowadays, long copy is more commonly seen on online sales landing pages that are thousands and thousands of words long.
It usually opens with a story, hitting the pain points and answers more objections which eventually can lead to more sales.
This solution includes features and benefits of the service provided, exclusive bonus offers, and testimonials from other customers.
On the other hand, short copy is perfect for trying to generate clicks, spark interest, and snap-decisions.
Short copy can also be better if customers will be convinced with less copy and more words will only distract them from the offer at hand.
Ultimately, there are benefits to both long and short copy, but the most important part of building any Facebook ad is knowing what will work, what will resonate with the targeted audience and keep on testing different copies.
Try running two different ads—each with the same image, but different copy—to see which resonates most with your audience, which version gets the most engagements.
Got questions about Facebook Ads? I am just one DM away.

09/06/2021

Let me share with you what I learned from John Grimshaw’s offer formula.
The most important part of digital sales..
❌ Is not traffic..
❌ Not the funnel..
❌ Not the website..
❌ Not the emails sent..
❌ Not the price as well..
❌ No not the catchy ad either..
✔️ But, it’s the OFFER.
It starts with Product / Service wherein have something that creates value for your market.
Next is, Relevance. Make it connected with what is happening right now.
Third, Reason to Act Now. Identify the reason they will take action. Examples such as “hurry, promo ends soon” or “50% discount for a limited time only”
Fourth, Transformation in which we sell people what they need or improve the buyer but avoid selling false promises.
Last is, Specificity. A message or offer that is specific to the target market or the who to reach.
He added, it doesn’t mean that you can’t have success when you get some of them and not all of them but it might lead to failure if you’re missing out on some of the parts.
As a closing, he focused on the classic successful concept, “Right Offer, Right People, Right Time”
Hope this helps. Let me know in the comments your ideas about this.
Or let’s talk if you need help with Facebook Ads.

07/06/2021

These are the two phrases I encountered from the webinar I attended.
What's the difference? 🤔
If you want to be more confident or disciplined.
You can start by changing our behavior firmly with the goal of having it become more natural over time.
You attempt to manifest the behaviors necessary to get to your future successes and achievements.
Do the things that will improve your skills and your behavior in a good way.
So, when is it not ok to fake it? When the ‘it’ refers to core skills or abilities.
You can’t tell a prospective client that your service will solve their problem if it won’t.
There was one time that I was transparent with a particular client that there is one aspect of the job that I have no experience but I am willing to do it and learn more about it.
I thought she won’t reply to me because I am thinking I am incompetent and not qualified anymore.
To my surprise, she replied that she appreciated my honesty and would love to have a meeting with me to know what I can do to help her out.😌
So you see, faking it for the right reasons can change you for the better, but getting it wrong can create all kinds of problems with trust and transparency.
Have a fruitful week!

24/05/2021

Two or three weeks ago, I bumped into a FB post looking for a Facebook Ad Specialist.
I looked first at the qualifications and assessed myself if I will give it a shot.
I was hesitant to submit my portfolio or even just ask for a consultation call from them.
I was already thinking that I am not qualified. 😓
I fear that my experience is not enough and might not provide the best results. 😖
You see, I am already thinking negative thoughts without even trying it. 🤦
But then, I thought why not just try, ask for a call, assess their pain points, and if I could really be of help.
After a series of calls, lo and behold, I got the job and will be starting working with them within the week. 🎉
I am glad that I took the chance and did not let my fears stop me.
Yes, I still have fears in my journey and I have to remember to have courage and have faith in my abilities to overcome challenges.
Have a great week ahead!
- Fatima “mustering more courage and faith”

19/05/2021

According to Facebook, ads review is a simple three-step process:
1️⃣ You submit or edit an ad.
2️⃣ Your ad is reviewed.
3️⃣ Your ad is either approved or denied.
Whether your ad is approved or rejected, you'll receive an email from Facebook that explains why your ad was rejected.
This can help you decide whether you want to edit your ad to comply with the Facebook Advertising Policies (https://lnkd.in/g6EZDdu) or request another review.
The best way to avoid getting your ads rejected is to understand the policies well and stick to them.
Editing your Facebook ads and saving your changes will resubmit the ad to be reviewed again.
If you can't edit your ad or feel that it was incorrectly rejected (based on our Advertising Policies), you can request another review by visiting Account Quality.
If your ad is approved, it’ll be published automatically, and you’ll start to see results in Ads Manager.
It might take a lot of time in reading and remembering all those policies, make your ad compliant, and free from rejections.
If you need help on this, let’s talk. 📩

17/05/2021

💡 Tip: Keep the landing page consistent with your ad.

When designing your ad and landing page, make sure to design them with common elements so that readers can easily transition from Facebook to your own website and other resources.

Common design elements include the colors, fonts, and image arrangements.

These similarities help readers feel like the landing page is a continuation of the ad they clicked on and not something new or create confusion.

It also builds the brand image as well if the ad and the landing page reflects uniformity and consistency.

Make sure that the engaging copy and CTA on the ad match also with your landing page.

You may also include in your landing page social proof such as ratings or reviews.

It’s one of the easiest practices that helps the user experience and improves landing page conversion rates. 📈

And, it’s hard enough to get readers to click on your ad.

After all, landing pages is the first touch point to your brand and it should deliver a great experience to your customers.

Don’t let your landing page let you down when you’re so close to success.

11/05/2021

The Facebook pixel is an analytics tool that allows you to measure, optimize, and build highly targeted audiences for your ad campaigns, resulting in more conversions, more revenue, and better ROI for your business.

Once you've set up the Facebook pixel, the pixel will fire when someone takes an action on your website.

The pixel tracks various actions people take on your website, like making a purchase or adding something to their shopping cart. Facebook calls these actions “events.”

It provides excellent insights into your audience, delivers ads to audiences who’ve shown interest in your business, and enhances the overall efficiency of your ad campaigns.

Do your business a favor and install a Facebook pixel.

But, if you need any help on this, I’m one DM away.

10/05/2021

Audience Segmentation is a marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections.

This will avoid mediocrity because it makes your marketing efforts more personalized or focused.

One of the types of audience segmentation is through buyer’s journey progress

A buyer at the beginning of their journey could just be finding out they have an issue to solve.

One near the end, however, already knows what to buy and is ready to make a choice.

Instead of sending them the same message, segmentation can help you tend to each buyer’s different needs and answer questions they may have.

Types of audiences based on buyer’s journey:
👉 Cold Audience - hasn’t received an ad from you, why you’re relevant and what problem you’re solving
👉 Warm Audience - one that has already had at least one touch point with your business but not made a commitment to buying
👉 Hot Audience - people who’ve shown interest to your product and made a micro commitment to buying your product
👉 Loyal Audience - this is your existing customer list

Hope this helps.

If you want more help figuring out your Facebook strategy, let’s talk.

Address

Bacoor
4102

Opening Hours

Monday	9am - 7pm
Tuesday	9am - 7pm
Wednesday	9am - 7pm
Thursday	9am - 7pm
Friday	9am - 7pm

Telephone

+639177111741

Website

https://www.fsvirtualsolutions.com/

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