28/10/2021
5 Paid Advertising Methods That Can Get You Leads And Sales Fast in 2021 And Beyond
If you are looking for ways to get visitors to your product, offer, or service, paid advertising will be your go-to guy. Let's face it, organic marketing takes a lot of time and you want to include that with your digital marketing efforts. But while you are waiting for your efforts to kick in, we suggest you get your feet wet with paid traffic, the FASTEST WAY to get sales in as little as 24 hours.
Here in The Big Boss Marketing, we have tried a lot of ways to generate traffic for our clients. What we are looking for should work similarly to a faucet, traffic that you can get on-demand and scale it when you want it.
When it comes to traffic, we want to be independent of all the platforms as much as possible. We can use these paid advertising platforms but we should not rely on them.
And that leaves us with some of the easiest and fastest ways to get visitors without giving an arm or a leg.
Let's get started:
1. Influencer Marketing - utilizing influencers whether it will be on Instagram, Youtube, Twitter, or Web Blogs is a cost-efficient way to start generating web traffic and bring someone's follower to your product, service or offer. You don't have to work your butt off in building your following and promote your product, services, or offer this way. What you can do is tap into people who have already built a great following online. You can simply pay these influencers in exchange for a shoutout, a link to their bio, a sponsored ad, or even a link to their blog post. What's good about this is that every video shoutout, link in the description, a link in their blog post link; will become an asset that will work for you for ages (as long as that link exists of course). The beauty about this is that you only pay once (or twice if you have good traction with that influencer) and that link starts working for you again, and again, and again. This works well with Youtube influencers whose content stays online for a very long time.
2. Email Media Buying - haven't heard of Solo ads, email drops, paid email ads before? In a nutshell, email media buying is similar to renting out someone's email list to send out your product, service, or offer. A great example is blog owners who have a ton of subscribers to their newsletter. Did you know that you can tap into this great resource to generate targeted visitors? How it works is that you find a provider and simply pitch them a deal. They can charge you depending on how huge their email list is and how good is the quality of their email subscribers. You can have your product, service, or offer shown to a lot of people by tapping into this great traffic source. If you can't find an email provider, you can look at directories that are offering these kinds of services. Web visitors will flock to your site in a matter of hours.
3. Social Media Advertising - social media is where a lot of people hang out. Facebook for example is where they spend most of their time. Because of this, platforms like Facebook have offered their advertising platform to business owners and connected it to their user base. I think you are already familiar with sponsored posts in your newsfeed about a product. A commercial whenever you are watching Facebook videos. The list goes on and on. But don't get me wrong, Facebook is not the only place where you can advertise your business to people. LinkedIn is a great platform when it comes to business-to-business products and services. Snapchat is great for young demographics. Just a forewarning though, playing with social media advertising can sometimes be a bit costly (especially if you don't know what you are doing).
4. Display ads - ever wondered why sometimes when you visit a website, that brand tends to follow you around wherever you browse. This is powerful and a lot of businesses don't use the power of display advertising to their advantage. Imagine it this way, if someone didn't buy your product, offer, or service during the first time your ads get served to them, you have an opportunity to market to them again and again and follow them around through display media through the use of banners. Imagine your brand being advertised on CNN.com, getting ad space for this platform requires a fortune, but if you work with great display advertising platforms, they will get you that cut and have your ads displayed in these networks with a fraction of the cost that you would normally use if you work directly with CNN.com. Think about that for a moment.
5. Google PPC - we come down to the biggest and badest of them all. The Big G. No doubt, Google takes over 90% of the internet. And with their wonderful search engine platform, getting visitors to your product, offer, or service has never been this easy. When it comes to interruptive marketing, Facebook is number one. But when it comes to Buyer intent advertising, take a walk Facebook because Big G's got this. Whether you want to appear in search terms, get your video commercials displayed on YouTube, have your product appear as shopping ads when someone is looking for stuff that they want for Christmas, Google's got you covered. But since this is the biggest and badest of them all, you are not alone venturing in this jungle. There are other business owners who offer similar products or services to what you are offering. Therefore, bidding wars can drive advertising costs to go up. But if you are good at it, and you know what you are doing. Then, by all means, advertise your business on Google.
And there you have it, we have listed a few paid advertising strategies that you can implement today in your business. Do you have any particular strategy in mind? Let us know in the comments.
