Bryan Dela Cruz

Bryan Dela Cruz I help businesses strengthen their online presence and generate leads through digital marketing. Hi, I’m Bryan.

Focus on your zone of genius and I will take care of your business profiles across different social media platforms. Driven entrepreneurs come to me to strengthen their online presence and generate qualified leads through social media management. For the past year, I’ve helped a coach sell his mentorship program by writing emails, social posts, and ads. I’ve also been helping local businesses stre

ngthen their online presence and increase their sales by managing their social media accounts

I’m an observant social media manager who crafts calculated and data-driven marketing campaigns to ensure that the success of your business is not left to chance. I use my private marketing tools to engage and provoke curiosity among clients. I make sure that your vision and your message are substantive so you can set your business apart from your competition by having a clear and persuasive brand identity. Specifically, I can help you by...

-Managing and growing your social media accounts by consistently creating content that drive engagement, brand awareness and sales using available metrics to strategically scale marketing efforts

-Creating visually appealing ad creatives that genuinely speak about your brand

Aside from managing your social media accounts, I can also offer administrative support through e-mail management, data entry, transcription, and calendar management. I am able to execute these tasks with the help of tools like Canva, Trello, and Manychat. As a service provider, lifelong learning is important to me. I want to keep learning so I can hone my skills and serve other people better. That’s why I’ve invested a lot of resources in joining mentorship programs relevant to my skills. Just recently, I finished an intensive digital marketing training program provided by The Department of Information and Communications Technology (DICT). For two months, we learned fundamental frameworks of effective social media marketing and then applied them through a series of challenging tasks. You see, I keep learning so I can solve more problems. In the event you have business problems that need solving, I am willing to explore alternative solutions and undergo further training so we can get you your desired results.

So it’s election season and your feed is bursting with political stuff. While we're at it, let me share some of my thoug...
29/04/2022

So it’s election season and your feed is bursting with political stuff. While we're at it, let me share some of my thoughts on this as a social media manager:

1. Facebook loves to please people. It shows you what it thinks you like. The more you engage in political posts, the more Facebook will show you content related to that. So if you express support or engage on posts of a certain politician, Facebook will show more posts about this person. In short, you see more “pink”/“red” on your Facebook feed depending on which camp you engage in.

3. While this is good for politics, this can pose some danger. Why? When Facebook feeds us more content from a specific group, it tends to confirm our biases, so we form stronger opinions, and thus, we may fail to see the "bigger picture".

4. If you want to see fewer political posts, engage less in political content. Respond to other content that interests you so Facebook will show you more of that.

5. If you wish to reach more people with different political beliefs, share more neutral posts. Publish at least 5 neutral posts for every 1 political post you make. This allows the algorithm to show your content to a wider audience.

Some reminders:

- When we’re actively campaigning for someone, let’s not forget that we’re dealing with people. Generalizations and rude behavior will only fuel hostility and deepen the divide.

- Take a break from social media. Feed your pet. Eat your comfort food. Visit a friend or go to the park.

- Always choose to be kind. Online or offline.

Have a great day everyone!

While Canva is user-friendly, there are things you can follow to maximize its use:🔑 Have 3 brand colors that you can sti...
03/04/2022

While Canva is user-friendly, there are things you can follow to maximize its use:

🔑 Have 3 brand colors that you can stick with. These colors help you create a consistent and specific brand look.

🔑 If it suits your workstyle, write the caption or copy first before designing an image or video. This is to ensure that the copy is aligned with the creative.

🔑 Font style reflects mood. Styles with round edges often convey a friendly mood. Those with hard edges suggest strength. While those with classic shapes show elegance.

🔑 Do not overdo your designs. Canva has so many templates it’s tempting to add a lot shape and colors. But sometimes, simple is enough.

🔑 Be creative. Learn the basic rules of design then break them if you want to test new creative ideas.

Now you’re set to create amazing content.

But before head on to the Canva website, consider this:

If you think this is something you’d like to do for a long period of time, you’ll love the experience.

But if you’d rather have someone experienced do it for you, consider hiring someone.

If you want me to do it for you, just send a PM to discuss the deets.

Good day!🙂
—
📧[email protected]
🔎bryandelacruz.mystrikingly.com

👑Photoshop and Adobe Illustrator are the best design tools hands down.But let’s be honest…We don’t have the time to lear...
03/04/2022

👑Photoshop and Adobe Illustrator are the best design tools hands down.

But let’s be honest…

We don’t have the time to learn them…let alone spend long hours creating a month’s worth of content.

So what’s the next best thing?

Canva.

It’s a super simple tool that even a toddler can use it.

Why?

Because it has tons of free ready-made templates you can easily edit for all of your social media accounts.

Aside from templates, you can…

✅Resize dimensions or sizes of the image
✅Collaborate with a team
✅Make your own logo
✅Create professional slide presentations

What’s more? When you go for the pro version, you can create your own brand kit and have full access to all premium design templates.

Aside from images, you can also create simple videos or animations in minutes.

Lastly, in Canva, you can link your social media accounts to schedule posts. With this, you no longer have to worry about publishing your content during certain hours of the day.

Awesome, right?!

Ready to explore Canva?

Go here:
canva.com
—
📧[email protected]
🔎bryandelacruz.mystrikingly.com

👀Do you agree with the image below? I bet you do. I showed this to my friends and nine out ten would agree with the pict...
02/04/2022

👀Do you agree with the image below? I bet you do.

I showed this to my friends and nine out ten would agree with the picture.

Now, why is this important?

This image tells us that the first thing our audience sees in our posts on social media is the image or video.

⏰In social media, the first 2 to 3 seconds are the most crucial part of our contact with our audience.

If we are not able to catch their attention with the image or video, then they will not read the rest of our content.

When they do not read our entire post, we just missed the chance to get our message across.

In short…

☹️ We didn’t have the opportunity to introduce ourselves.

☹️ We didn’t even had their attention to hear about our offer.

💡Lesson: Every part of our post deserves attention and careful planning. We cannot just focus on our caption and ignore the image or video that come with it.

Now, if you want to learn how to easily create attention-grabbing graphics, check out my next post.

Good day!
—
📧[email protected]
🔎bryandelacruz.mystrikingly.com

Have you explored Manychat?How’s it working for you?Have you created a flow or a sequence?If you haven’t seen the platfo...
02/04/2022

Have you explored Manychat?

How’s it working for you?

Have you created a flow or a sequence?

If you haven’t seen the platform yet, go here:

Manychat.com

If you’ve seen the app but you have no idea on what flow to make, here’s my suggestion:

📍You begin with a short introduction with your picture in it.

📍Give them options on how they want to proceed. You can ask them to if they want to talk to a real person or direct them to a section that answers frequently asked questions about your service or product.

📍If they want to get a quote from you, give series of questions that ask for their details (birthday, occupation, etc.)

📍You can also ask for their contact number and email address.

📍Tell them that you’re getting these information so you can reach out to them once the quote is ready.

That’s the general idea on how the flow can go, but you can change it based on your preference.

If you have questions or need more juicy strategies, just PM so we can discuss it privately.
—
📧[email protected]
🔎bryandelacruz.mystrikingly.com

🍟McDonald’s is crushing it on Facebook .I mean, they are able to adjust to the new normal by using this new technology.L...
01/04/2022

🍟McDonald’s is crushing it on Facebook .

I mean, they are able to adjust to the new normal by using this new technology.

Let me show you what I mean:

Go to McDonald’s official page and then send them a message.

🍔 Once you press on the message button, you’ll be greeted with sexy images of their products.

Best part is you can easily make your purchase even without an actual person taking your order.

Cool, right?

So what are they using?

🤖Chatbot

Chatbots were developed so businesses can respond to prospects even without the supervision of a person.

Facebook has its own built-in bot you can use, but if you want more features, consider third-party bots like Manychat.

With Manychat, you can design how you want the conversation to go so there is a lot of room for you to create great customer experience.

You can set it up for free and you’ll be able to access its basic features.

Wanna try?

Find it here:
https://manychat.com/

Once you explore this, you might want to check out my next post because I’ll reveal a chat sequence you can immediately use for your page.
—
📧[email protected]
🔎bryandelacruz.mystrikingly.com

I want you to imagine this:You’re running ads, making great content, and you started to receive inquiries.But you weren’...
01/04/2022

I want you to imagine this:

You’re running ads, making great content, and you started to receive inquiries.

But you weren’t able reply for two days because…

👉 You’re busy taking care of kids or other family members.
👉 You have a full-time job aside from being a financial advisor.
👉 You had an emergency an emergency in the family

Unfortunately, your lack of response send a message to your prospects.

If you don’t give prompt response, prospect may think:

😞 “I’m not important and that he does not really care about me.”
😞 “If he cannot make time for me, how can he help me in times of emergency?”
😞 ”He’s just in it for the money.”

So what happens next?

Prospects may lose interest.

They would say, “This page is dead”

Worse?

They’ll just unfollow

Worst?

They’ll leave a bad review.

Good thing there’s a tech you can use so you won’t run into this kind of problem ever.

I’ll share this awesome tech in my next post, so follow this page to get notified.

Good day.
—
📧[email protected]
🔎bryandelacruz.mystrikingly.com

After nailing down your target, you need to create two things: ✅ Ad Copy ​​✅ Ad CreativeThe ad copy is the written text ...
31/03/2022

After nailing down your target, you need to create two things:

✅ Ad Copy
​​✅ Ad Creative

The ad copy is the written text you add to your ad. The ad creative is the image or video that you match with the copy.

The ad creative must be catchy enough to make the user read the ad copy. The ad copy must be persuasive enough to make the user respond to your “Call to Action”.

When you’re done with these, you can now feed all of these things inside the ads manager and run it.

Disclaimer: This is just the rough overview of running an ad. There are still important details you need to take note of. For instance, your ad must be aligned with your existing buyers’ journey. At the same time, you have to be able to make changes along the way if the ad is not working as it should or if you need to scale a campaign.

I’m not sure if any of these things are making any sense to you right now, but if you need more guidance, you can watch YT videos and read articles. But if this is something you can delegate, you can reach me via messenger.
—
📧[email protected]
🔎bryandelacruz.mystrikingly.com

In my previous post, I shared with you that boosting posts only increase engagements. And when this is the goal of Faceb...
31/03/2022

In my previous post, I shared with you that boosting posts only increase engagements. And when this is the goal of Facebook, you have less control over the audience that you show your posts to.

In ads manager, you have the power to choose who sees your ad.

This is called detailed targeting.

But to do this, you need to have a deep understanding of your market.

So if you are a financial advisor who is targeting specific people, you have to know the following:

✅ The Facebook groups or pages they belong to
✅ Demographic info like age, location, and gender (whichever is important for you)
✅ Their lifestyle
✅ The books they read
✅ The people they follow
✅ The things they study

This is basically your simplified version of your client avatar and these are the things you will put in the ads manager later.

But this is just the beginning of creating a campaign.

The second part of this topic will be released later.

In that post, I’ll give you some notes on what else to look out for when creating and running an ad.

So be sure to follow this page to be notified.

Good day 🙂
—
📧[email protected]
🔎bryandelacruz.mystrikingly.com

☝️Boosting ads is only good at one thing: engagements.But what is engagement?This is the likes, reactions, comments, and...
30/03/2022

☝️Boosting ads is only good at one thing: engagements.

But what is engagement?

This is the likes, reactions, comments, and shares that your posts receive..

When you hit “boost post”, Facebook will do its best to help drive massive engagements and nothing else.

That is not bad in itself.

But here’s the thing:

Engagement does not always translate to sales.

❎You can have 1,000,000 likes and still get zero sales.

❎You can have a viral post and still get zero inquiries.

Boosting is only good when you want more people to know you and follow you.

But if engagement is the only marketing strategy you can pull out, you’ll only be wasting your money.

There’s a much better way of showing your offer in social media platforms.

And it will cost you money. But if you know how to do it, you can almost always have a return on investment.

Curious?

Check out my next post for more details on this.

Good day 🙂
—
📧[email protected]
🔎bryandelacruz.mystrikingly.com


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