27/12/2021
Logos explain who you are, what you do, and how your brand feels —all in just an instant. Colors, shapes, typography, and other design elements all influence how your audience experiences your brand. When you do it right, customers fall in love with you at first sight.
A great logo has the following characteristics…
1. The right shape
-Circles and ovals🔵: Friendly, casual, inviting
-Curvy lines〰️: Playful, relaxing, intriguing
-Triangles📐: Leadership, authority, dominance
-Squares and rectangles⬛: Efficiency, security, trustworthiness
-Sharp angles and spikes: Aggression, edgy, gritty, offbeat
-Horizontal lines: Stability, calm, reliability
-Vertical lines: Prosperity, success, command
2. The right business cues
Design cues that relate to your business can help convey information fast⚡, and they can range from easy-to-miss subtlety to smack-on-the-head bluntness.
3. The right colors🎨
Because of these primal reactions, color is one of the most important logo characteristics. Color alone can define how your brand comes across, even in direct contrast to other traits like shape or typography.
4. The right tone
To effectively optimize your logo, outline a solid brand strategy and identify your target🎯 audience.
5. The right typography
Typography is about readability and legibility.
6. The right trends
Trends rely on repeated usage and popularity to be effective, and they change every year
7. The right sizes
In recent years, advertisers and marketers are coming around to the idea that having multiple versions of your logo is the best way to go, known as a responsive logo.
The bottom line is a memorable logo makes a memorable brand.
Learn more characteristics,
the full article here:
https://bit.ly/3IAzfNe
check my portfolio: https://bit.ly/3yfwM5W