Leslie Sanico

03/12/2020

With the right strategy in place, you can use content marketing to generate a steady stream of new leads for your business. While most brands offer content like blog posts, articles, and videos free of charge, they also create high-level content, such as white papers, case studies, and eBooks to serve as lead magnets. Then they require readers to opt into a mailing list before gaining access to the high-level content.

Once you’ve gained permission to email interested customers, you can introduce your leads to your sales funnel. As your leads discover and engage with your other content marketing efforts, they may convert from potential to current customers.

PM me let’s talk.

02/12/2020

With the right strategy in place, you can use content marketing to generate a steady stream of new leads for your business. While most brands offer content like blog posts, articles, and videos free of charge, they also create high-level content, such as white papers, case studies, and eBooks to serve as lead magnets. Then they require readers to opt into a mailing list before gaining access to the high-level content.
Once you’ve gained permission to email interested customers, you can introduce your leads to your sales funnel. As your leads discover and engage with your other content marketing efforts, they may convert from potential to current customers.

PM me let’s talk.

01/12/2020

Take a look at this infographic to learn 8 strategies for combating writers' block, feeling inspired, and producing your best work.

30/11/2020

The sort of work you may need to delegate won’t always thrill your delegates. More often they’ll be mundane, everyday chores that just need to get done. Learn how to keep them motivated and happy here.

How Not to Motivate a Delegate

30/11/2020

Your business logo is often one of the features that potential customers remember the most about your business.

Next to accurate and robust branding, your logo is one of the most essential elements of your business. Read up on the steps of the logo design process on our blog.

30/11/2020

Good sales ethics is good business.

Learn why it is important to work on your personal values and how to build a strong set of values in your team.

Good sales ethics is good business. Learn why it is important to work on your personal values and how to build a strong set of values in your team.

27/11/2020

Since 1993 (the year the internet became available to the public), an unprecedented confluence of innovations has further compressed the time between model generations. This compression has produced high anxiety and frustration for any business that's in love with its model. Indeed, the life expectancy of a model that not so long ago would have been a calendar year is now measured in terms of an ""internet year,"" which is 90 days — or less.

The headwaters of this increased velocity of marketplace change is innovations that are driving new customer expectations. These innovations have become so seductively elegant and seamless in our lives that customers often don’t even realize their expectations are changing at all, let alone how fast.



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26/11/2020

Aren’t afraid of co-opetition

As Marita Fridjhon said “Coopetition is when competing businesses collaborate to share their strengths, services, networks and more. When we work together, we can gain access to collective and competitive advantages that may offer business support, creative solutions, and problem-solving innovations.”

Typically, businesses and individuals in similar industries either compete or cooperate. It's often either-or. Yet right now, we're seeing a trend of competing businesses finding the need to collaborate. I believe one of the outcomes of Covid-19 is the increased demand for humanity to shift from the personal to the collective – 'from Ego to Eco.' This requires a different kind of collaboration. We will see more strategic alliances that protect their brand while creating even bigger visibility by standing together in diversity and collaborative initiatives. In so doing shifting from the business 'Ego' to the much more sustainable business 'Eco.'

25/11/2020

Give a way’s necessary in marketing?

According to PensExpress, “Promotional product giveaways are a great way to grow brand awareness, increase sales, and grab the attention of new and existing customers
Did you know that American businesses spend $20 billion dollars a year on product giveaways?
The truth is that product giveaways work, and will continue to be a successful marketing strategy. If used strategically and correctly, they can yield great results for your business.”

Here are 9 amazing giveaway ideas that work.

1. Coupons
2. Hashtag contest
3. Photo Contest
4. Themed giveaway ideas
5. Gift cards
6. Everyday items with your brand on them
7. Lead up to the grand prize giveaway
8. Ask your customers what they want
9. Limited edition products

PM me let’s talk

24/11/2020

Build business agility

According to John Weber of projectmanger.com, “business agility is just as it says, a way for businesses to remain agile when markets fluctuate, as they have a tendency to do. The market is unpredictable. It’s a good bet that anyone who says they can see the future is one to give a wide berth; they don’t know what they’re talking about.”

There are trends and systems that can calculate and estimate the likelihood of what is to come, but the reality is there are too many variables to make any such equation infallible. Then there is the human element. Remember, the market is a man-made construct, and man is an infamously irrational creature. The mix of the two creates what is commonly called market volatility.

Therefore, the given in any strategic business plan is that things are going to change. The plan must be plastic to survive such disruptions. Just because you know they’re coming, though, doesn’t mean you know what they are or when they’ll occur.

23/11/2020

Does the Variety of Social Media Platforms overwhelm you?

Social marketing has become one of the most effective and frustrating channels for marketers and growth people. There are almost infinite people, communities, and content across all of the platforms. This leads to the potential for high-level and mass targeting. On the other hand, though, the vastness itself, makes it feel complex and scary.

Understand why social marketing feels overwhelming to you. Getting over those initial bumps will help you craft a more effective and powerful social strategy.

One of the important to bear in mind is to Focus on One Platform.
It’s time to get rid of the myth that you need to be marketing on all social media platforms in order to succeed when you’re just starting out.

Often times, marketers who try to push content on all platforms struggle to find a target audience that can be converted.
Do a thorough review of your product, service, blogging content, or whatever it is that you’re doing. Think about the intended audience and generate platform-specific content accordingly.
Pm me let’s talk.