12/04/2026
A recent full website redesign I completed for a founder coach & self-leadership speaker. ✨
Aimee is an exited founder of the UK’s #1 career development platform, with over 10M+ people reached through LinkedIn Learning, and a business she successfully sold in 2022. She helps ambitious women entrepreneurs overcome self-doubt, uncover their superpowers, and lead with clarity, confidence, and purpose.
We actually started working together in 2024, beginning with her sales funnel, webinar funnel, and sales page updates. Since then, we’ve continued refining and building her online presence through strategic funnels designed to attract leads, nurture her audience, and convert sales. Last month, we launched her full website alongside her new branding.
When we began, she already had an existing website, but it was quite messy and wasn’t fully reflecting the depth of her expertise or guiding her audience through a clear, intentional journey.
So we changed that.
We transformed her site into a strategic, conversion-focused platform that now matches her elevated brand. This included refining her messaging, aligning everything with her new positioning, elevating the design to feel clean, premium, and intentional, and restructuring the page flow to guide visitors from curiosity to trust to action.
Every section now has purpose from establishing authority and showcasing her story, to clearly presenting her offers in a way that connects and converts.
The result is a cohesive online presence that reflects the level she is working at, strengthens credibility, and supports her growth online.
This is what happens when strategy and design come together 💻✨
Want to see the full website? Link in comments 👇
