Transforming purpose into powerful visuals for mission-driven brands.
16/12/2025
Day 4 of creating one poster a day (maybe not).
This series is my creative playground. A space to experiment with typography, textures, mood building, color, storytelling, and visual direction. It's an ongoing personal exploration where I create one fictional event poster at a time. Purely for the joy of designing without rules.
12/12/2025
Day 3 of trying to create one poster a day.
11/12/2025
Day 2 of trying to create one poster a day.
10/12/2025
Day 1 of trying to make one poster a day… let’s see how long this goes.
I was given the creative freedom to design the key visuals for PlayHouse ATL, a networking event by 24/7 Artists in Atlanta. The project included the main poster, A-frame signage, and drink menu, all tied together with bold typography, neon-inspired colors, and layered textures to capture the energy of the city’s creative scene.
31/10/2025
I was outsourced to design a new website for Knox Early Learning Centre. Upon reviewing their existing site, I noticed that it looked outdated and didn’t reflect the warmth and nurturing environment of a childcare school.
Before jumping into web design, I crafted a simple logo and quick brand identity to guide the look and feel of the website. Keeping it playful yet professional. The new design highlights Knox’s philosophy, programs, and warm community feel while making it easy for parents to explore, inquire, and book a tour.
24/7 Sessions promotes a unique, one-day event hosted by 24/7 Artists in New York City. This program invites local artists, songwriters, producers, and musicians to collaborate in a fully equipped studio environment. Participants are here to create new music, network, and work closely with experienced engineers and industry professionals. This initiative fosters a community-driven experience where artists can express their creativity and produce songs together, making it similar to a song camp with a strong focus on collaboration and growth.
The poster is to capture the energy and the essence of New York City in the art & music scene. Combining the iconic elements of the city such as the Statue of Liberty, Empire State Building, Flatiron Building, and bustling streets of NYC layered together as a collage to embody the city's lively and diverse culture, aligning the event's collaborative spirit.
Deanna Yusoff is a Certified Natural Skincare Formulator, Deanna's mission is to provide a holistic approach to skincare through high-quality, handcrafted products and educational resources. Our project aims to create a brand identity that is visually appealing, and memorable, to effectively communicate the brand's values, mission, and essence of the brand. This includes the logo, color scheme, typography, imagery, and overall design elements that combine to create a cohesive and impactful visual representation of the brand.
Golden Century Films wanted help in refining its brand identity, leveraging its existing logo as a foundation. The goal is to develop a cohesive brand identity that not only aligns with their mission of creating independent films and TV shows with a real-world impact but to also deeply resonates with their target audience.
Branded and cohesive social media design and template for Onna.
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Brand Identity for Onna Furniture Design
About: “Doors that connect, furniture that inspires."
Onna Furniture Design brings the most luxurious, handcrafted, and comfortable contemporary furniture.
Curating the best minimalist furniture for your home. Make your home feel luxurious and modern, with a sense of balance between style and functionality.
Something that I should have posted months ago. But, here we go.
Brand Identity for: Onna Furniture Design
About: “Doors that connect, furniture that inspires."
Onna Furniture Design brings the most luxurious, handcrafted, and comfortable contemporary furniture.
Curating the best minimalist furniture for your home. To make your home feel luxurious and modern, with a sense of balance between style and functionality.
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I'm a freelance virtual assistant who has a bigger mission to help empowered women entrepreneurs, coaches, and influencers in creating a PURPOSE-DRIVEN BRAND for SUSTAINABLE and VALUABLE SOCIAL MEDIA CONTENT and presence.
I wanted to help these empowered women who have a mission to basically empower fellow women or fellow human being with their skills, talent, knowledge, and service that are RELEVANT and with a GREATER PURPOSE. I believe that they needed to be heard and seen.
Social media has always been a great platform to CONNECT with your RIGHT TRIBE or COMMUNITY or people that believe in you or those who needed your service or skills or talent or knowledge. Because believe me, they actually do! However, it can be overwhelming especially when you're just starting out and don't exactly know WHERE or HOW TO START or if you're unsure if you're doing it right. Or maybe, you've been in the industry already but you're NOT GETTING THE RESULT that you wanted because you're not attracting the right tribe and instead of focusing of the things that you are already good at, you're now mostly focusing or using most of your time in understanding social media analytics and trends and editing and thinking what's the right hashtags to use!
Girl, I got you.
If you're a start-up, my goal is to help you in SHAPING your brand by gaining CLARITY by defining your PURPOSE and MISSION and by helping you find your OWN VOICE and your own UNIQUENESS. In that way, you'd be able to EFFECTIVELY attract your ideal tribe or community. Also, I’d be able to help you create a VALUABLE SOCIAL MEDIA CONTENT that ALIGNS to the BRAND’S PURPOSE.
I’m passionate about learning and developing as a person and is a sucker for growth who refuses to give up. I put into the heart on what I do. I wanted to make sure that the client's effort in coming up with their brand or business is well compensated just like how I come up with mine.
If you happen to reach this point, thank you! And if you still wanted to find out more, here are some (unhelpful) facts about me: My zodiac sign is Cancer, my moon sign is Sagittarius, I’m an INFP, an empath, loves music (who doesn't?), a nature lover, loves taking photos, loves to travel (lately I haven’t traveled much but someday would) and I have two rescue cats that I’m working hard so I can serve them well. Haha!
Also, let’s get connected in the gram where I’m mostly active!