21/08/2026
Half my feed doesn't have a face in it anymore.
Roughly 38% of video content across YouTube, TikTok and Instagram no longer shows the creator. It's about 58% cheaper to make that way, so I understand the appeal.
But 52% of people quietly disengage when they suspect AI made something and that never shows up in a dashboard labelled "distrust." It shows up as a flat week.
I wrote about where this is heading, including the disclosure rules that landed this summer and the copyright problem nobody budgeted for.
Full post on LinkedIn š
Facebook or Faceless? A few years ago the advice was simple: put a face to the brand. People buy from people. Now half my feed is stock footage, a synthetic voice, and a caption that could have been written by anyone. Or no one. The numbers explain why. Roughly 38% of videos across YouTube, TikTok a...