Josenian Adcomm Guild

04/03/2026

FROM SCRIPT TO SCREEN | What happens when film meets three unhinged creatives?

The creation of Case Files ni Joshua didn’t begin with serious conceptualization — it started with a simple Discord video call. Dyre Lerio, Jaymee Boquel, and Jason Tolero kicked off their creative journey by throwing ideas at the wall: from liminal space aesthetics to a satirical take on the afterlife, they crafted a film that challenges the idea of “performative goodness” among Christians.

The film went on to earn multiple awards, including Best Screenplay.
“Creating the script was fun because we never pressured ourselves into making it serious. We wrote it asking, ‘What would Peter say if he were a Gen Z?’ — and everything else just followed.”

Case Files ni Joshua (2026)
Directed by: Dyre Lerio & Jaymee Boquel
Written by: Jaymee Boquel & Jason Tolero

02/03/2026

JAG COLLECTIVE | Still not over February 27.

USJR showed up at the CIT CAMVAS 2nd Interschool Film Festival, and our people did what they do best.

“Case Files Ni Joshua” by JAG Collective - Jaymee Boquel, Dyre Lerio, and Jason Tolero, stood among 15 productions and came home with:

🏆 Best Film
🏆 Best Screenplay
🏆 Best Production Design

Much respect to KKB Collectives (4th Year Communication students):
🏆 Angelito Salvador – Best Director
🏆 Jade Kyle Piscadero – Best Actress

Along with Josefina Films, they represented USJR with creativity and heart.

Huge thanks to CIT CAMVAS for organizing the festival and giving students the space to share their stories.

So proud of everyone who put their stories out there. This one’s for the creatives who don’t sleep before deadlines.

25/02/2026

JAG COLLECTIVE | Case Files ni Joshua

We’re proud to share that members of the Josenian AdComm Guild (JAG) Jason Tolero, Jaymee Boquel, and Dyre Lerio are proudly representing our guild at the CAMVAS Interschool Film Festival 2026!

Catch their film, Case Files ni Joshua, on February 27, 4-9 PM at the RTL Quadrangle.

Let’s show our support and celebrate their creativity and hard work. See you there!

Movie Title
Case Files ni Joshua

Production Name
JAG Collective

Directed By
Jaymee Boquel | Dyre Lerio

Written By
Jaymee Boquel | Jason Tolero

Genre
Comedy

Synopsis
Joshua dies, and as his soul enters the afterlife, he meets Pete, a guide who explains how one
may enter heaven. Pete reviews Joshua’s life, carefully examining both his good deeds and his
sins. Believing that Joshua performed well during his time on Earth, Pete seems hopeful about his
chances of entering heaven.
When the review is complete, Pete leads Joshua to a single door where his fate awaits. Without
revealing whether it leads to heaven or hell, Pete allows him to step inside.
The door opens to hell.
Terrified, Joshua watches as scenes from his past life unfold before him. The memories reveal a
painful truth: his good deeds were rooted in hypocrisy and his faith was only for show. Though he
claimed to follow Catholic values, his actions were empty performances.
In the end, it becomes clear that Joshua was never truly good, and his fate reflects the true
intentions of his heart.

20/02/2026

LIVE at 4 PM today!
SASSIONISTAS × Battle of the Bands
📍USJR Basak Grounds

See you there!

10/02/2026

When the Upside Down gates opened, we showed up.

JAG’s 2nd General Assembly brought everyone together for a fun and strange celebration where new ideas and collaborations ignited for this semester’s JAG activities.

This event wouldn’t have been possible without the efforts of our first-year students, who committed themselves to giving us a truly upside-down experience.

But the question is—what’s next for JAG? Better turn on your walkie-talkies and stay updated right here on our social media pages.

06/02/2026

The portals are opening. Are you ready to enter the Upside Down?

February 9, 2026 | 6:00–9:00 PM | USJR Main Campus, Room SN 201

See you on the other side.

05/02/2026

You can’t escape the call.
The Upside Down awaits.

General Assembly — February 9, 2026

04/02/2026

˙ƃuı̣ɯoɔ sı̣ ƃuı̣ɥʇǝɯoS ˙uosɐǝɹ ɐ ɹoɟ ƃuı̣ɹǝʞɔı̣ןɟ ǝɹɐ sʇɥƃı̣ן ǝɥꓕ

03/02/2026

JAG COLLECTIVE | Honoring a remarkable milestone.

Let’s congratulate our former JAG Assistant Secretary, Joan Dian Agusto, for this outstanding achievement!

You’ve shown that persistence isn’t about perfection, and creativity isn’t about applause. You’ve carved your path in your own way, and now the world has a new story to witness.

The entire JAG FAMILY honors your journey and the distinctive impact that only you can create. Let us raise a toast to the chapters filled with curiosity, courage, and conviction.

You truly move with MarComm, leading with heart, thinking with purpose, and leaving a mark that lasts.

14/12/2025

JAG COLLECTIVE | "Hope, Love, and Peace" USJ-R JAG Christmas ID

This year, many of us suffered. Many of us faced hardships we couldn’t even fathom. But as Josenians, we overcame these obstacles and continued to rise with a smile.

This season of giving, we present a special gift. A gift of hope, love, and peace through creativity and music.

Watch the official music video of the JAG Christmas ID, “Hope, Love, and Peace,” by the 2nd Year Marketing Communication students.

Performing Artist: Ashley Ewican, Fretzie Castro
Composition and Lyrics: Janine Ramas, Ashley Ewican, Fretzie Castro
Producer: Bryle Lagahit

Edited by: RJ Milladas

14/12/2025

JAG COLLECTIVE | "Hope, Love, and Peace" USJ-R JAG Christmas ID

Here’s a little gift from us to you. Catch our Josenian Christmas ID today at 5:00 PM.

This is posted for academic purposes in partial fulfillment of the requirements of Advert Major 1: Introduction to Advertising under Mr. Bienvenido Sanchez.

Edited by: Ashley Ewican
Visualizer: Jason Tolero