23/05/2019
Understand and develop the different key in social media specialization that focuses on content marketing, process and different platforms on which you can advertise and promote your content.
This course is suitable for individuals or people who are focusing in advertising in social media like Facebook, Instagram, Twitter and LinkedIn.
It also covers defining the right target audiences, demographics and behavior. Defining goals and setting Key Performance Indicators (KPI) for your campaigns.
Understand how to identify the right user personas and then create an effectively engaging content to your audiences in different social media platforms.
Topics Covered:
Social Media for Business
Business Profile Creation (Facebook, Twitter, Instagram, LinkedIn)
Optimizing business profile for Search Engines
Facebook, Twitter, Instagram, LinkedIn Content Strategy
Creating User personas
Defining content strategy for each of the social media platforms
How Social Media Strategy Backfires
Influencer Marketing
LinkedIn for Business
Creating & Optimizing LinkedIn Company Pages
Using LinkedIn for hiring fresh talent
Brand Building on LinkedIn
Advertising on Social Media
How to Advertise on Facebook, Twitter, Instagram
Targeting Users through Paid Advertising
Creating Sponsored Stories for LinkedIn
Remarketing on Social Media
Cross Platform & Cross Device Remarketing
Creating & Managing Social Media Advertising Campaigns
Social Media Listening Tool
Tools for Social Media Listening
Using Social Media platform for Customer Care
Social Media Reporting
Defining KPI’s for Success
Measuring Social Media Campaign Performance
Calculating RoI from Paid Campaigns
----------------------------------
Enroll now for as low as P5,000 / person (2 days training)
Want to know more?
Contact us
+63 908 401 0258
+63 995 924 2476