02/08/2022
For local businesses, like roofing, having these important web pages will give you more opportunities to target potential customers by improving your digital presence.
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Here are the essential web pages to include on your business website to increase online visibility and target local leads:
1 Home Page - Your home page should include a headline with your Unique Value Proposition and a brief description of what you offer.
2 Service Page - create a separate page for each service and link to each other. Include geo-specific content on each dedicated service page. This will help you gain further opportunities to rank and be found in local searches for keywords related to the services you sell.
PRO TIP: Include reviews from customers that include the keywords you want to rank for. Make sure to add relevant reviews to the right pages.
3 Location Pages - If your roofing business operates in many locations, then you must create location landing pages for the service cities. Write content about what customers can expect from the branch, and cite local favorites like restaurants, landmarks, etc.
4. Blog Page - A blog is a great way to showcase your expertise and share helpful tips and advice with your customers. This will also help advance your position on the search engines as you will have higher chances to rank for relevant local terms.
5. Gallery Page - A gallery or portfolio is a great way to exhibit your work in progress and completed projects. Add any pictures or videos of your work in progress here as well.
6. Contact Page - Include a contact page so that website visitors can get in touch with you if they have any questions or concerns about your business or need help getting started. Include your complete NAP (name, address, phone number).
7. Testimonials Page - Add quotes from happy customers to this page that talk about how your services have helped them. If you have any images of your work in progress, or finished projects, be sure to include them as well.
8. About Us Page - This is where you will tell your website visitors a little about yourself and your business. Include photos of your team and company event photos or videos from past years.
PRO TIP: SEO rely heavily on keyword research. Make sure to Use geo-specific keywords that are relevant to your business and the services your offer.
Once you have a good understanding of the keywords your target markets are using to find your local business, you can start optimizing your website for those terms.
That's it for today! Comment your questions if you have any.
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