Ateneo Marketing Club, otherwise known as AMARC, is the Academic Club of the Marketing Program of the Ateneo de Davao University. It seeks to empower Marketing Students to involve in different Academic, Social and Spiritual Activities initiated by the club. It helps the students to gain more knowledge and experiences in the field of Marketing. Furthermore, it has been an Official Affiliate of the
Philippine Junior Marketing Association, the Youth Affiliate of the Philippine Marketing Association since 2009. AMARC is one of the oldest organizations in the Ateneo de Davao University that are still in service to all its members. It is established because of the need of an organization in order to have a systematized assembly that will become an avenue for the members, to express their ideals, aspirations and initiatives, to promote student’s welfare, interest and creativity, to develop leadership qualities essential to the corporate world, to instill students' involvement in the actual field of marketing and to the society, to promote closer relationship among marketing major students not only within the academe but also to other colleges and universities and the business sector. For more than 25 years, AMARC is even more ready to reach more students by initiating more fun and exciting activities for the coming S.Y. 2012 - 2013. AMARC is now ready to TAKE THE LEAD among the Future Marketing Bosses in our Industry. OBJECTIVES
GENERAL OBJECTIVES:
- To foster closer relationship among marketing students within the university.
- To establish linkages and networks among other business majors students within the university.
- To orient, train and develop members on the present and future trends, opportunities and obligations of a true marketing professional.
- To become a channel in promoting social welfare and spiritual maturity not only among its members but to all marketing students.
- To maintain a perpetual organization that will serve as an arm to link us with the business sectors. SPECIFIC OBJECTIVES:
- To provide the members ample activities that would help them gain more knowledge about marketing other than what is given in the four walls of their classroom.
- To initiate activities with other clubs of the university, other colleges and universities, established organization in the business sector that will make use of the marketing inputs.
