21/04/2026
93% of recruiters use LinkedIn to find candidates. If yours isn’t optimized, you’re invisible.
- Photo. Current headshot. Head, neck, shoulders. Look approachable, not stiff. No group pics, no vacation shots.
- Banner. Replace the default blue. Use Canva to make one that shows what you do. It’s free real estate.
- Headline. This is where recruiters find you. Be specific: what you do + who you help. Skip “passionate professional.”
- About. Tell your story, don’t just list skills. Recruiters use Boolean searches (they type keywords into the search bar) so weave relevant keywords in naturally. Bonus: you can use your CV summary as a starting point.
- Experience. Never leave job descriptions blank. Check 5-10 job listings for your target role, note the common keywords, and add them to your descriptions. Don’t copy your CV. Expand on it.
- Skills. Remove what’s irrelevant. Add skills that match your target roles. Check those same job listings for the skills that keep showing up. Recruiters filter by these.
- Services. If you’re freelancing too, add a service page and link your portfolio. Let clients find you without leaving LinkedIn.
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