01/08/2026
Looking back at my business journey since 2010, I realized that each logo represents more than just a change in design—it reflects a chapter of my growth as a creator, entrepreneur, and individual.
When I first started Leam's Creations, my goal was simply to share my passion for personalized invitations, souvenirs, and printing services. Like many small businesses, I designed my logo based on what I loved at the time—bright colors, playful graphics, and eye-catching elements. It reflected my creativity and excitement as a new business owner.
As the years went by, my business evolved. I refined my products, improved my skills, and learned more about branding. Every new logo became a reflection of where my business was at that particular stage. Some designs were colorful and fun, while others became cleaner, softer, and more elegant. These changes weren't because I was dissatisfied with my previous logos—they represented my continuous growth and my desire to better communicate my brand to my customers.
Eventually, my business expanded beyond invitations and printing into handcrafted and personalized creations. This inspired another transformation—from Leam's Creations to Crafts by Elle. The new name and branding better represent who I am today and the direction I want my business to take. The soft pastel colors, minimalist logo, and handcrafted theme reflect the quality, warmth, and personal touch that I want every customer to experience.
Instead of seeing multiple logos as inconsistency, I see them as milestones. They tell the story of how my business has matured over the years—from a small creative hobby into a brand with a clearer vision and identity.
Every logo has a story. Every redesign marks a new beginning. And while my branding has changed through the years, one thing has remained constant since 2010: my passion for creating meaningful, personalized products made with love for every customer.
