Ethical Cold Email

09/07/2026

You don’t need a better follow-up sequence. You need a better first call.

Sending the 6th follow-up email isn’t going to bring a ghosted lead back to life. If they aren't answering, it’s because the hesitation happened in the room and wasn't addressed.

The "fix" is uncomfortable, but it’s simple: Ask the hard questions while they are still in the room.

In my latest video, I show you how to move from "everyone nodding along" to "addressing what's actually worrying the buyer."

Check out the full breakdown here: https://youtu.be/VFTUkR_jFws

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You just had a 45-minute call where the prospect was nodding, laugh...

08/07/2026

Stop asking "What do you think?" at the end of your calls.

It’s the most common way to end a sales meeting, and it’s arguably the least effective. It invites a "polite" response rather than an "honest" one.

If you want to stop the post-call silence, you have to create a "1% window" of honesty before the call ends.

I’m curious: What is your go-to question when you need to know if a deal is actually going to move forward? Let’s share some scripts in the comments.

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Send a message to learn more

07/07/2026

Your biggest competitor isn't your rival vendor. It’s "Doing Nothing."

We blame the ghosting on the prospect. We think they’re rude or uninterested.

But often, they were actually interested. They just hit a wall you never saw: A skeptical boss, a budget freeze, or the sheer anxiety of changing how they do things.

Most buyers would rather smile and be polite during a call than have an awkward, honest conversation about why they might say "no."

I’ve broken down exactly why this happens—and the one question you need to ask before you hang up to stop the ghosting cycle.

Please watch the video here: https://youtu.be/VFTUkR_jFws

You just had a 45-minute call where the prospect was nodding, laugh...

06/07/2026

Why do they say "Yes" to our faces, but go silent for weeks?

We’ve all been there. You have a 45-minute call. The energy is high. They’re nodding, laughing, and even say the magic words: "This looks exactly like what we need."

You hang up, feeling like the deal is signed. Then… silence.

Why does this happen? Is it because they were lying? Is it because you did something wrong?

I have a theory, but I want to hear yours: What is the #1 reason a "perfect" prospect goes ghost?

Let’s discuss in the comments.

Send a message to learn more

05/07/2026

Update: My "Rest as a KPI" Experiment

Yesterday, I shared that I wanted to stop thinking "more work is always better." Instead, I'm building a healthier routine.

Many people connected with that post, so here's a quick update after the first 24 hours.

The biggest surprise?

Resting on purpose is harder than it sounds.

I kept wanting to fill my rest time with more work. But I stayed committed, and it changed my Sunday. Instead of feeling stressed before Monday, I felt calm and ready for the week.

Here are three things I learned:

• Rest can feel uncomfortable. At first, I felt guilty for not working. That feeling passed, and I came back feeling refreshed.

• Energy matters more than time. I found the times when I have the most energy and saved those for my most important work.

• Small, steady wins work best. Instead of working for 8 hours, I focused for just 60 minutes. I got more done in that hour than I usually do in three.

I used to think slowing down would make me fall behind.

Now I think it helps me see what really matters and where I'm wasting my energy.

As you start your week, what's one habit you won't skip to help you stay balanced?

04/07/2026

Saturday Reflection: Finding Balance in the Hustle

This past week, I learned a tough lesson: over-optimizing my free time actually backfired.

In an effort to be productive, I filled my schedule so tightly that it left me feeling drained heading into the weekend.

Instead of recharging, I spent the last few days playing catch-up with my energy levels.

It is a clear sign that my current system needs an upgrade. I am moving away from just doing more to building a sustainable rhythm that protects me from burnout while still allowing me to grow.

To get back on track, I have narrowed my focus to three core goals that align with my current season of life:

1. Prioritize Rest as a KPI: Treating downtime as a non-negotiable part of my performance system.

2. Structured Learning: Integrating new skills in small, manageable blocks rather than cramming.

3. The Consistency Over Intensity Rule: Focusing on showing up every day, even if just for 30 minutes, to avoid the peaks and valleys of burnout.

The goal for the upcoming week is not to do more—it is to do the right things with a clearer head.

How do you ensure your off-time actually helps you recharge for the week ahead? I would love to hear your strategies for avoiding burnout while chasing your goals.

What specific habits or systems are you planning to adjust to ensure your upcoming week stays balanced?

02/07/2026

Q3 is off to a great start.

My calendar is packed with discovery calls this week, and I'm excited to explore a new use case for ethical cold email.

We're looking at how cold email can help event organizers connect with potential sponsors who are a great fit, creating more value for both the event and the sponsors.

I've already gathered four local event case studies, and I'm looking forward to testing, learning, and refining the process.

Every new industry teaches something valuable. Looking forward to sharing what we discover.

29/06/2026

The most dangerous moment in your sales process happens right after they say "Yes." 🚨

You’ve sent 200 cold emails into the void. Every "not interested," every delete, every draft you agonized over.

Then, your phone buzzes. Subject: Quick question. Body: "Hey, interesting. Tell me more."

What do you do? If you’re like most people, you celebrate. You screenshot it for the team chat. You finish your coffee. You think, "Awesome, I'll send over a proper response this afternoon."

And just like that, the deal dies. 📉

Studies show that your chances of truly connecting with a prospect drop drastically within the first hour—not the first week. By the time you reply 4 hours later, or the next day, that "Tell me more" energy is completely gone.
Deals rarely die from a hard "No." They die from slow, quiet, well-meaning neglect.

In my latest open letter, I break down The 1% Window—the exact 60 minutes after a positive reply that dictates whether your deal gets won or lost. I also share the specific framework to move from a blind pitch to a meaningful conversation within minutes.

If you are tired of watching hot leads go ice cold, this one is for you.

👇 Watch the Open Letter #2:
https://youtu.be/g7j_P-3qq3E

28/06/2026

🎯 Goals are a compass, not handcuffs.
In both business and life, it’s easy to treat goals as rigid final destinations. But their real job is simply to give us direction. In business, goals turn daily tasks into strategic momentum; in life, they protect your time for what truly matters.

If the wind changes and forces you to adjust your sails today, that’s not a failure—it’s just smart navigation. Are your current goals giving you focus, or just giving you stress?