25/04/2024
For anyone out there who’s had terrible results with their email marketing campaigns, I just wanted to say…
I'm sorry you’re not my client. 😢
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This brand can confirm that a proper audit and strategic implementation can turn things around and keep the momentum going.
Here's how we achieved a 212% increase in total revenue and a 236% increase in attributed revenue:
Flows:
✅ We increased the number of emails in the Abandoned Cart, Abandoned Checkout, Browse Abandonment, and Welcome Flows from 3 to 5.
✅ The additional emails focused on customer testimonials, unique selling points (USPs), and discounts.
✅ We added new flows, such as a VIP flow, Post-purchase flow, and Birthday flow.
Campaigns:
✅ We implemented advanced segmentation.
✅ We increased the number of emails, especially during monthly sales.
✅ We built anticipation and hype by letting subscribers know something big was coming, encouraging them to look out for our launch email.
✅ We gave our VIPs early access to shop a day before the official launch, making them feel valued. As a result, a single email generated $10k in sales.
✅ We created a sense of urgency as the sale was ending. This involved sending an email that indicated the sale ended at midnight and that stock was running low.
These are just some of the strategies I implemented and there's a lot more.
