Alvin Entrada Digital

13/07/2021

Have you visited your website recently? Do you love the overall experience it provides?

The problem is, most moving business owners don't care about their website and what it means for their business and their SEO Rankings.

This short infographic will help you understand what your website's user experience can do to your SEO Game.

Read through and test your website today using Google's PageSpeed Insights by visiting https://developers.google.com/speed/pagespeed/insights/

Got Questions?

AE Digital has helped moving businesses fix their websites and increase their conversion rates by improving the overall user experience since 2018. Message us to learn more.

12/07/2021

A reminder from AE Digital 🔥🔥🔥

Your success depends on WHEN you are going to start taking action.

Whatever it is that you WANT AND NEED to do, do it NOW!

19/05/2020

Learn How I Help Moving Companies Get Consistent Leads and Clients Every Month!

🔥➡️ https://alvinentrada.com ⬅️🔥

19/05/2020

I just want to share with you a fresh testimonial I got from one of my amazing clients/partners - No other than the Royalty of Branding herself and the CEO of The Rolling Media, Jozelle Ehm Dg-Tech! 🥰

I've been working with Jozelle and her team for quite some time now. And I must say, it's been so much easy and fun. I admire how collaborative the whole team is making every project a lot lighter.

These projects have opened huge opportunities for me to grow as a Web Developer / Designer and learn so much more.

Looking forward to more projects with The Rolling Media and serve more clients this year! 🔥

Let's crush this! 🔥🔥

16/05/2020

𝐖𝐇𝐘 𝐘𝐎𝐔𝐑 𝐖𝐄𝐁𝐒𝐈𝐓𝐄 𝐍𝐄𝐄𝐃𝐒 𝐆𝐎𝐎𝐆𝐋𝐄 𝐀𝐍𝐀𝐋𝐘𝐓𝐈𝐂𝐒!


Numbers...numbers...numbers...


Most people are dreading this and always tend to avoid it.


No wonder, Math is the most loved subject, right? 🤪


But in business, these numbers play a crucial role.


And there's no other way for you but to learn to appreciate it.


Numbers can tell you a lot of things.


It can tell you if you're gaining, losing, how effective your efforts are, what you need to improve on and a lot more.


And one tool that gives you this kind of numbers is 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀. 📊📈


⬇️ Take a loot at the photo below. ⬇️


I'm sure only a few would know what these numbers mean.


This certain moving company experienced a 62.5% decrease in number of website visitors.


Is it expected? Is it something to be worried about? 🤔


Probably YES or maybe not. 🤷‍♂️


You see, this moving company has temporarily closed its operations due to the lockdown. That means, no marketing efforts are done to drive traffic to the website. So the decline is somewhat expected.


But the next numbers are something I want to highlight.


𝗙𝗿𝗼𝗺 𝗵𝗮𝘃𝗶𝗻𝗴 𝗮 𝟵𝟬%+ 𝗯𝗼𝘂𝗻𝗰𝗲 𝗿𝗮𝘁𝗲, 𝘁𝗵𝗲 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗻𝗼𝘄 𝗵𝗮𝘀 𝟯𝟯.𝟯𝟯% 𝗕𝗼𝘂𝗻𝗰𝗲 𝗿𝗮𝘁𝗲 𝘄𝗵𝗶𝗰𝗵 𝗶𝘀 𝗮 𝗱𝗲𝗰𝗹𝗶𝗻𝗲 𝗼𝗳 𝟱𝟱.𝟲%. 𝗔𝗻𝗱 𝗮𝗻 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗼𝗳 𝟲𝟴𝟴.𝟲% 𝗶𝗻 𝘀𝗲𝘀𝘀𝗶𝗼𝗻 𝗱𝘂𝗿𝗮𝘁𝗶𝗼𝗻❗❗


That means website visitors are spending more time reading the website's contents increasing the chances of converting them to customers.


And yes, that's because during this lockdown period, this moving company decided to take a look at the numbers and act based on the numbers (redesigned and optimized the website).


Now that they are slowly opening the business again, I'm optimistic that increasing the website visitors will never go to waste.


So, if you are a business owner and have installed Analytics on your website but have never taken a single look at it, try taking a look at it NOW and see what the numbers say. 😊

29/04/2020

𝐖𝐇𝐘 𝐈𝐒 𝐒𝐄𝐎 𝐍𝐎𝐓 𝐖𝐎𝐑𝐊𝐈𝐍𝐆 𝐅𝐎𝐑 𝐘𝐎𝐔? 𝐀𝐍𝐃 𝐃𝐎 𝐘𝐎𝐔 𝐍𝐄𝐄𝐃 𝐈𝐓?


Have you ever thought why SEO is not working for your business?


Or paid for thousands of $$ every month without getting results?


This might help you understand more...


First, let's discuss what SEO is and what it does.


Most probably, the SEO company you work with already told you about this.


SEO or Search Engine Optimization is the process of getting "free" or "organic" traffic from the search results of search engines; Google, most especially.


In other words, SEO helps you drive 'free' and 'organic' traffic to your business, specifically to your website.


Now this is the part where a disconnect happens between you, the business owner, and the SEO company you are working with.


Most business owners think that higher ranking on search engines means increase in paying customers.


Technically, it should. Right?


But why is not working for you?


Take a look at it this way...


Say your website currently has an average of 100 visitors per month and but you don't get any customers from that...

then an SEO company approached you and said 'Hey I saw that your moving business is not on the top5 pages of Google search result when I searched for the best moving companies in your area. Let us help you increase your ranking on Google and get you more monthly customers'


Your thoughts would probably be 'I think SEO will help me increase my customers. Let's do it!'


Months after, the SEO company you are working with was able to increase your ranking and doubled your monthly visitors. Making it 200 visitors/mo but still you don't get any customers.


Will you be happy with the result? Most probably not.


That's because you failed to consider ONE IMPORTANT THING.


YOUR WEBSITE'S CONVERSION RATE.


Initially, you get 0 customers out of 100 visitors. Meaning, your website is not converting! 0% conversion rate.


Again, SEO helps you drive traffic to your website.

IT 👏 DOES 👏 NOT 👏 INCREASE 👏 YOUR 👏 WEBSITE'S 👏 CONVERSION 👏 RATE.


So the next time you think of hiring an SEO company for your business, think first.


It's not actually a question of 'Do I need SEO or not?' because it is an essential part of your business' growth and it is needed.

But rather 'WHEN DO I NEED IT?'.


Check your website's conversion rate. Your website's capability to turn website visitors to paying customers.


If you are satisfied, then do it. Let me know in the comments section if this helps. :D

15/04/2020

5 Quick Tips to make your forms optimal for conversion

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Web Forms are vastly used in almost all industries.

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In the moving industry for example, webforms are not only used for lead generation but is also an integral part of their buyer’s journey.

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However, these forms are often disregarded and overlooked.

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Most moving business owners don’t even know how effective their forms are.

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If you are one of them, you need to read on!

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Before I give you tips on how you can optimize your forms for conversion,

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here’s a simple formula you can use to check your form’s conversion rate.

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Conversion Rate = ( Number of form submissions / total number of website visitors ) x 100

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e.g. if you have 100 website visitors for the last month and got 5 form submissions then that means your Form Conversion Rate is 5%.

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And now the question is…

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How do I optimize my forms to increase conversion?

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So here are 5 quick tips to make your forms conversion optimized.

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1. Most of your website visitors are already hesitant to fill out your forms. Don’t make it more difficult for them. Only ask for vital information and limit your fields to at least 3 to 5 only.

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2. Offer incentives/lead magnets - I said this before and I will say it again. Give your customers MORE THAN A FREE QUOTE!! That alone will not make them fill out those forms. Try giving discount coupons or a $50 reward for filling out the form. As they say, it is in giving that we receive. Need I say more?

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3. Show social proof - One of the best ways you can positively influence people to give you their information is by incorporating elements of social proof. Example includes ’9 out of 10 first time customers report high-satisfaction with our services. Be one of them.’

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4. Avoid using imperative call to actions - ‘Send’ , ‘Submit’ , ’Subscribe Now’ are samples of call to actions that you need to avoid. This lessens the effectiveness of your forms. Instead, use CTAs that would lead them to the benefits they can get in taking action. Example includes, ‘Get my $50 discount Now’ ‘I want my $50 Off’

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5. Use Conversational Forms - If long forms cannot be avoided, I highly suggest the use of conversational forms. If you want to know more about this, here’s a link you can check on https://wpforms.com/addons/conversational-forms-addon/

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That’s it! Hope this helps.

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If you think you have strategies that make your forms more effective, feel free to drop them in the comments section below. It never hurts to help fellow movers!

Conversational Forms by WPForms is an interactive web form solution for WordPress to help you improve your form completion rate and reduce form abandonment.