DesignwithJayr

29/04/2026

I tried the viral ChatGPT Image 2.0 brand kit prompt.

Ran it three times for Moveforth. Each time, I changed what I fed it.

Round 1: Basic info. Name, industry.
Round 2: Added tone, audience, and positioning.
Round 3: Basic brand strategy. Story, visual direction, personality.

Round one looked like every AI brand kit you've seen this week, didn't really reflect who we are.
Round three felt like it understood some of Moveforth's vibe. But still not it.

Good enough to explore. Not enough to build on.
Which is exactly how a founder should use it.

A founder I partnered with sent me a ChatGPT-generated moodboard before we kicked off. It wasn't polished and the logo was generic. But it gave me a window into how they saw their brand.

That's the real value.

Instead of starting from zero, founders can use this to explore creative direction. Play with the vibe. Show a designer what they're drawn to.

Then the designer refines it. Applies strategic color choices, typography that fits the positioning, visuals that match the brand story.

AI speeds up the ideation. Strategy makes it work.

If you're a founder, don't treat this as your brand kit.
Treat it as your first draft of a conversation.

If you've tried this, did you hand it off to a designer or run with it?

28/04/2026

Two waitlist pages. Two brands I helped build last year.

I've been watching the signups quietly grow on both.

One is a prediction market platform. People trade on whether future events happen or not. YES or NO. The bet is that crowd wisdom often beats insider knowledge.

The other is a specialty coffee discovery app. A simple way to track what you brew and find new beans worth trying. Feels more like a companion than a tool.

Both founders sorted out their identity early. Brand strategy, voice, visual system, the whole thing. Then they got heads-down on product.

Now the brand is doing what it was built for. People showing up before launch day. That tells me something is working.

Honestly, this is the part I love about the work. You don't always see it pay off right away. Sometimes it takes a year. A waitlist that keeps filling while the founder ships in the background.

Watching both of these get ready to launch is one of the highlights of doing this work.

Rooting for both teams. Bigger things ahead. 🙌

27/04/2026

I want my logos in this archive someday.

LogoArchive is the internet's largest library of historical logos. Some of the first, most exploratory marks that defined entire eras of design.

For years, they've celebrated the logo designers of the past. Now they're featuring designers of the present too.

Here are a few logos I'm proud of. Each one built to carry a brand's identity and story.

22/04/2026

Late to Claude Design. Not worried about that.

What worries me is people jumping in without foundations.

No brand story. No strategy. No visual identity system.
Just prompts and hope.

That's how you end up with the same generic AI look as everyone else.

Claude Design is powerful.
But without a system, it just scales inconsistency.

When you feed AI your actual brand system — your colors, your typography, your tone, your rules — it becomes an extension of your team.

Without it? It starts making decisions for you.
And those decisions won’t feel like your brand.

The founders who'll win with these tools are the ones who did the work first:
⏩ Defined their story
⏩ Built their strategy
⏩ Created their visual identity

Then let AI scale it.

You can always learn the tool later. You can't fake the foundation.

Anyone else exploring Claude Design? What's your approach?

20/04/2026

You can feel a brand's confidence before you read a word.

Moodboard for a specialist recruitment brand in strata and property.

This one had to feel two things: immediately confident and deeply understood.

Not the confidence of a firm that's loud about its wins.
The confidence of one that's been in the room long enough that it doesn't need to be.

The brand needed to reflect a founder who still leads every engagement personally. Nearly a decade in one niche. Relationships built over years, not campaigns.

That kind of depth doesn't show up in a tagline.
It shows up in how the brand feels before anyone reads a word.

This is what I love about the early stages — the moodboard isn't just a reference. It's a vision for who this brand already is and wants to be.

What does your brand communicate before someone reads a single word?

17/04/2026

3rd place, Relume Website Design League last year. 🏆

The merch finally arrived.

That 30-minute design challenge was no joke. No systems. No templates. No shortcuts. Just a blank canvas and the clock running.

Felt good to go back to pure craft — in a world where one prompt builds entire pages.

Now I just want to wear this and grab some coffee.

Thanks Dan Anisse, Adam Mura, and Zhara Davies for the fun challenge and for making it happen. 🙏🏻

16/04/2026

Some things don't translate over Google Meet.

Wrapped an in-person handover and enablement session for Fourge Studio. First one in a while. Forgot how different it feels.

The energy. The immediate reactions. The back-and-forth that only happens when you're in the same room.

What made this project different wasn't the handover.

It was working with a founder who showed up clear.

Henson knew his vision from day one. He knew his market. He knew where Fourge was headed. He knew the brand story before we even started.

That clarity changed everything. When a founder comes in that grounded, the work finds its direction faster.

By the time we wrapped, his team wasn't walking away with a brand. They were ready to run it.

Rooting for Henson and the team. This is only the beginning. 🔥

(Yes, that's a thumbs up and 5-star review for Moveforth 🤣)

13/04/2026

Claude Code just turned a simple prompt into a working Figma file.

Last weekend I tried Claude Code + Figma. Gave it this prompt:

"Create a high-converting case study page for Moveforth based on [moveforthstudio](http://moveforthstudio.com/) website design and tone. Build it as a repeatable system using auto layout and components. Build it in web and Figma."

No design system fed. No components linked. Just a URL and a direction.

14 minutes later: a web page and a working Figma file.

Design? Has errors, but easy to fix.
Auto layout? Some, but clean and easy to refine.
Components? Didn't create any, but it's possible.
On brand? Close enough.

(Claude made up that case study. The client doesn't exist.)

Still rough, but way ahead of a blank canvas or generic AI output.

Can't wait to explore this more. Next step: feeding it the actual Moveforth Design System.

From AI pulling generic styles off the internet
to AI using your specific components and variables.

Human sets the system. AI builds the first draft. Human refines the details.

That's the workflow I'm excited to bring into how I work.

Anyone else exploring this? Tutorial in comments 👇

09/04/2026

"Goosebumps."

That was Henson's first word when I showed him Concept 1.

I presented 3 logo concepts for a web design studio serving service-based businesses.

Concept 1 won instantly.

"I knew it was the one right away. I can already see it everywhere."

No explanation needed. No selling. Just recognition.

That doesn't happen by accident.

Before I work on the brand:

⏩ Brand questionnaire to uncover the real story
⏩ Research on market and positioning
⏩ Strategy to define what the brand should feel like
⏩ Creative direction to translate meaning into visual

By the time I presented, the logo wasn't a surprise.
It was a reflection of what they already knew but hadn't seen yet.

Not because it looks good.
But because it makes sense.

That's the gap most brands miss.

Good design gets approval.
Aligned design gets belief.

08/04/2026

My first deliverable as a designer: logo, fonts, colors, a few social post templates.

I thought that was the job.
Hand over the files. Client says thanks. Done.

Then I started working with real B2B teams and saw what actually happened after handoff.

Files sat in someone's Downloads folder. No one knew how to apply the brand consistently. The designer got called back for every single asset.

The brand looked good. But it didn't work.

That's when the mindset shifted. From deliverables to systems.

Now, wrapping up a brand project for a marketing agency. Here's what we're handing over:

Strategy:
⏩ Corporate brand: positioning, messaging, narrative
⏩ Executive brand: the founder's voice and LinkedIn presence
⏩ Employer brand: how they attract the right people

System:
⏩ Notion brand dashboard: single source of truth for everything
⏩ Verbal identity and messaging framework
⏩ Visual identity in Figma, ready for website and marketing
⏩ Social media optimization + templates
⏩ Claude brand skill trained on their guidelines

Same timeline. Very different outcome.

The goal isn't to hand over assets. It's to hand over capability.

If you're a founder or agency leader rethinking what a brand partner should deliver, DM me.

07/04/2026