29/11/2017
Is SEO can really help your business?
If you're not familiar with SEO or Search Engine Optimization may be your business is one step behind to other businesses.
Why do I say so?
Let's figure out and answer it for you...
How do you market your business? Are you using the Traditional method of sales or attracting customers through Inbound? Or using both processes?
The Traditional method is a sales process that involves cold calling, information gatekeepers called seller-centric.
Whereas, Inbound Sales attract with content through blogging, leverage the buyer content and be an open book and this is called buyer-centric.
In order to implement SEO first is to build your website, then build your content to leverage your buyers. Here's what you are going to do:
Do Keyword Research
Research Keywords that are relevant to your business. Think like you are the customer and search for a phrase that corresponds to the services or products that you want to know.
For example, you're searching for Catering. You will probably type "Affordable Catering Services in the Philippines" or any phrase that is relevant to the keyword.
What are the tools for Keyword Research?
There are a lot of tools to choose from but here are some
-Semrush
-Keywords Everywhere,
-and Keyword Planner.
Create Content around your Keywords
Most likely you have to write your content with SEO in mind. Write at least 350 words per page containing your unique keywords. For blog writing I would suggest at least 850 to 1500 words the longer the better.
Think that if you are going to build your website consider other sites not your competitors instead think that you will be benefited from them through their search volume.
Continue optimizing your website when you have published it already to get high rankings on search engine results page.
Meta Title
Your Meta Title should correspond to the keywords your target audience is searching online.
Meta Description
Your meta description will increase your clickthrough rate if you have a good copy of, it should contain also the keywords for optimization. Think that if you have an eye-catching description the more likely they will click on your site.
If you manage to optimize your business website then you may increase visibility in the organic search results page, that means a higher clickability will result in high sales.
If you are paying for ads to advertise your products, services or ideas, these may help your business in short-term but your business has a long-term goal, so think of the Return on Investment when you optimize your web pages.
No matter what you do as long as you put your heart in it, you will succeed.
Do not hesitate, plan for it and enjoy the outcome.
PS: Whatever strategies you may use in marketing your business as long as it gets high ROI then go for it.