15/09/2026
Sometimes the product is already there, people already want it, the category already works. 🧐
The problem is when every brand in it starts to look, sound + sell the exact same way.
And that’s where I think branding gets really fun - finding a fresh way to make people care about something they already know. 👍
You don’t always need to invent something new, sometimes you just need to make something familiar feel different enough for people to look twice. 👀
Save this for your next brand brainstorm💖😘