06/08/2021
๐๐ฉ๐ฆ ๐ฃ๐ฐ๐ฐ๐ด๐ต๐ฆ๐ฅ ๐ฑ๐ฐ๐ด๐ต ๐ง๐ฆ๐ข๐ต๐ถ๐ณ๐ฆ ๐ช๐ด ๐ฅ๐ฆ๐ด๐ช๐จ๐ฏ๐ฆ๐ฅ ๐ต๐ฐ ๐ง๐ถ๐ฏ๐ฏ๐ฆ๐ญ ๐ฎ๐ฐ๐ฏ๐ฆ๐บ ๐ง๐ณ๐ฐ๐ฎ ๐บ๐ฐ๐ถ๐ณ ๐ฑ๐ฐ๐ค๐ฌ๐ฆ๐ต๐ด ๐ช๐ฏ๐ต๐ฐ ๐๐ข๐ค๐ฆ๐ฃ๐ฐ๐ฐ๐ฌโ๐ด ๐ฃ๐ข๐ฏ๐ฌ ๐ข๐ค๐ค๐ฐ๐ถ๐ฏ๐ต ๐ฒ๐ถ๐ช๐ค๐ฌ๐ญ๐บ ๐ข๐ฏ๐ฅ ๐ณ๐ฆ๐ฑ๐ฆ๐ข๐ต๐ฆ๐ฅ๐ญ๐บ. ๐๐ต ๐ช๐ด ๐ฏ๐ฐ๐ต ๐ฅ๐ฆ๐ด๐ช๐จ๐ฏ๐ฆ๐ฅ ๐ต๐ฐ ๐ฉ๐ฆ๐ญ๐ฑ ๐บ๐ฐ๐ถ ๐ค๐ณ๐ฆ๐ข๐ต๐ฆ ๐ข ๐ธ๐ฆ๐ญ๐ญ-๐ฐ๐ฑ๐ต๐ช๐ฎ๐ช๐ป๐ฆ๐ฅ ๐ค๐ข๐ฎ๐ฑ๐ข๐ช๐จ๐ฏ.
๐ฏ ๐ฅ๐๐๐ฆ๐ข๐ก๐ฆ' ๐ช๐๐ฌ ๐ฌ๐ข๐จ ๐ฆ๐๐ข๐จ๐๐๐ก'๐ง ๐จ๐ฆ๐ ๐๐๐๐๐๐ข๐ข๐ ๐ฃ๐ข๐ฆ๐ง๐๐
1. ๐๐๐๐ง๐โ๐จ ๐ฃ๐ค ๐ฌ๐๐ฎ ๐ฉ๐ค ๐จ๐ฅ๐ก๐๐ฉ ๐ฉ๐๐จ๐ฉ ๐ฎ๐ค๐ช๐ง ๐๐๐ข๐ฅ๐๐๐๐ฃ.
In advertising, split testing is essential. If youโre only putting up one ad (like a boosted post), you have no way to discover which parts of the ad your audience resonates with โ and which parts are total failures.
๐๐๐ขโ๐ฃ๐ ๐๐๐๐๐๐๐๐ก๐๐ ๐กโ๐ ๐๐๐ ๐ ๐๐๐๐๐๐ก๐ฆ ๐๐ ๐๐๐๐๐๐ฃ๐๐๐ ๐ฆ๐๐ข๐ ๐๐๐๐๐๐๐๐ ๐๐ฃ๐๐ ๐ก๐๐๐โฆ which is pretty disheartening, isnโt it? If your boosted post is a bust, you have no data to learn from. Youโll keep making the same mistakes again and again, and you might not ever find out what those mistakes are.
2. ๐๐๐ ๐๐ช๐๐๐๐ฃ๐๐ ๐ฉ๐๐ง๐๐๐ฉ๐๐ฃ๐ ๐ค๐ฅ๐ฉ๐๐ค๐ฃ๐จ ๐๐ง๐ ๐ก๐๐ข๐๐ฉ๐๐.
Audience targeting is arguably the most important part of your Facebook ad campaigns. Even with the best copywriting and graphic design, if you show your ad to the wrong people, youโre missing an opportunity to deliver your ad to a well-targeted audience who will convert into paying customers.
3. ๐๐ฉ ๐๐๐ซ๐๐ง๐ฉ๐จ ๐ฎ๐ค๐ช๐ง ๐๐ฉ๐ฉ๐๐ฃ๐ฉ๐๐ค๐ฃ ๐๐ง๐ค๐ข ๐ฎ๐ค๐ช๐ง ๐ข๐๐ง๐ ๐๐ฉ๐๐ฃ๐ ๐๐ค๐๐ก๐จ.
The Facebook boosted post dashboard makes it seem like your campaign can accomplish several different goals. After all, it prompts you to select a call to action for your post โ learn more, shop now, etc. Arenโt these buttons a way to optimize your campaign?
No.
Not even a little bit.
The boosted post feature doesnโt let you optimize for your marketing goals. Boosted posts are only optimized for engagement. Theyโll get you likes, comments, and shares. And thatโs an ok marketing goal sometimes.
Boosted posts? They only offer one objective.
๐บ๐ ๐๐๐๐ ๐๐๐๐๐๐
๐๐๐ ๐
๐ ๐๐๐๐๐๐๐
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