22/04/2021
So these are the features exclusive to social media that shape customer behavior today. But as you probably know, every social media platform is a little different. Oftentimes, brands wonder which social media platform they should focus on. Let’s go through a list of most popular platforms and see what differentiates them from one another.
4. Twitter
According to Hubspot, Twitter is a source of product discoveries for many people.
Because of its quick nature and ability to connect to basically anyone, it’s a perfect place to ask for recommendations. SproutSocial shows that 53% of consumers recommend businesses or products in tweets while a further 48% follow through to purchase those products or services.
5. YouTube
There’s a debate on whether YouTube is actually a social media platform or more of a streaming platform or content platform. Nevertheless, it’s one of the most popular platforms out there.a a a
Original Article: https://www.searchenginewatch.com/2020/11/20/how-social-media-influence-71-consumer-buying-decisions/ -heidizzdthirdsocialmediamarketingandadvertising