Rebel Marketing

11/08/2025

Not one, not two, but three 🏅🥈🥈

GCash, with Rebel Marketing and other partner agencies, gets a third recognition from the Marketing Excellence Awards, this time a Silver for Excellence in Anniversary Marketing for GCash 20th Anniversary.

The month-long campaign gave media, content creators, partners, and, most important of all, millions of GCash users many reasons to celebrate - from special promos and giveaways, to exclusive events and a 20th Anniversary gala.

For any celebration big or small, Rebel Marketing creates meaningful campaigns that champion the brand's bigger purpose in the community. Head on to www.rebelmarketing.com.ph to learn how we can bring your stories to life.

10/08/2025

Security is Essential 🔐

With millions of Filipinos doing cashless transactions everyday, malicious actors are getting creative with how to trick users into giving up their information and lose access to their hard earned money.

GCash worked with Rebel Marketing and other partner agencies to develop a 360 campaign to educate users on how to keep their wallets secure and safe from scams. With extensive media and influencer marketing strategies, Rebel took on over a year-long GSafe Tayo campaign to help GCash users identify tricky scams and protect their e-wallets, savings, and investments.

GSafe was recognized at Marketing Interactive's Marketing Excellence Awards 2025 twice: a Gold for Excellence in Data Privacy and Security and a Silver for Excellence in Customer Data Privacy Assurance.

If you're looking for creative but effective education campaigns for millions of Filipinos, head on over to www.rebelmarketing.com.ph to see what we can do for you.

14/05/2025

Rebel Marketing has been honored as a Silver winner in the 12th annual Asia-Pacific Stevie Awards for our campaign, "Borrow for Tomorrow." The 2025 competition received over 1,000 nominations from 22 countries and territories, making it a privilege to be among the esteemed winners.

This recognition marks the second time "Borrow for Tomorrow" has gained regional acclaim. The campaign, created in collaboration with GCash and Yaparazzi, aims to provide more Filipinos with access to financial tools for a brighter future. We are immensely grateful to our media and content creator partners for their ongoing support in our mission to uplift the Filipino community.

If you're keen on working with us to develop award-winning campaigns that create a meaningful positive impact, learn more here: www.rebelmarketing.com.ph

21/02/2025

Cheers to 8 years of making the impossible possible 🥂🎉

28/10/2024

Listening to the news doesn't always have to be stressful - we make sure there's something positive to talk about.

Ninja Van Philippines was recently interviewed by Mimi Ong for ANC 24/7 Market Edge on the company's shift to B2B logistics, helping local businesses overcome supply chain barriers and scale faster, better. Through Ninja Van's tech-enabled solutions, their B2B services leverage AI and automation to manage inventory and stock levels for businesses of all sizes. The company has also achieved 100% coverage nationwide with its network of 400 warehouses, hubs, and stations from Batanes to Tawi-Tawi.

If you need a partner that can help address unique challenges through B2B communications, visit www.rebelmarketing.com.ph

Video courtesy of ANC

25/10/2024

When brands want to start a conversation, we find the best people who can do it for them.

GCash continues to innovate its products to empower users with access to financial tools that help grow their wealth. With over 1.5 million Filipinos registered in international online platforms for freelancing services, it's imperative to help them maximize their earnings for their future instead of losing them to transaction fees or delayed transfers.

We collaborated with Ang Walang Kwentang Podcast After-Podcast Tsikahan to start the conversation about the gig economy because, while it may be unpredictable, one's earnings don't have to be.

Listen in on Filmmakers and real-life friends Antoinette Jadaone and JP Habac talk about their own hustles and how everyone can make the most out of their hard-earned money.

https://youtu.be/4UHrNWHGn_I?si=vUKD3MzCKEHYH_Rs

If you want to know how we can help your brand translate product offers to real-life experiences, visit www.rebelmarketing.com.ph

Mhie, put one finger down kung ikaw ay isang freelancer na still figuring things out sa freelance world! Kaya for this episode, trip down memory lane si Toñe...

19/09/2024

Private-Public Partnerships create a foundation of success for the larger community in combining resources, increasing efficiency, and fostering innovation. At Rebel Marketing, we continue to champion collaborations between our clients and the local government to build programs that enhance economic progress.

As a leading logistics solutions provider, Ninja Van Philippines committed its expertise in B2B logistics to support Small and Medium Enterprises in Quezon City. With its newly launched Restock, Ninja Van is poised to help local businesses in the city scale their operations without the burden of inventory management.

Read more about the partnership here: https://www.philstar.com/nation/2024/09/06/2383287/quezon-city-govt-teams-ninja-van-support-local-businesses

To learn how Rebel Marketing can help you build successful programs in collaboration with the public sector, head on to our website: https://rebelmarketing.com.ph/

02/09/2024

GCash is dedicated to bridging the financial access gap among Filipinos and empowering individuals in need of financial support. Rebel Marketing supports their mission to provide innovative solutions for all Filipinos, enabling them to manage their finances, access fair loans, and achieve their life goals despite financial challenges.

GCash offers GLoan, a fast-cash loan product, GGives, a light and flexible installment plan, and GCredit, an always-ready credit line. These services are designed to cater to different needs and provide convenient options for users who need extra funds for urgent situations. With GCash's commitment to financial inclusion, Rebel Marketing supports the platform by encouraging more Filipinos to download the app. This will allow them to gain access to financial services, which may not be available to them through traditional financial institutions.

Learn more about how Rebel Marketing champions brands' mission stories that resonate by visiting: https://rebelmarketing.com.ph/

Know how GCash can help you here: https://manilastandard.net/tech/314327643/need-funds-gcash-introduces-easy-accessible-way-to-borrow-money-for-different-needs.html

19/08/2024

In an effort to expand gut care access to Filipinos of all ages, the most prescribed probiotic “Erceflora Kiddie” is rebranding as “Erceflora” as it launches two new variants, “Gut Defense” for daily immune support in preventing moments of gut vulnerabilities, and “Gut Restore” to address gut infections as soon as symptoms arise.​

As part of this campaign, Erceflora through Rebel Marketing partnered with everyone's favorite Tita for content that's funny to read but easy to remember and, more importantly, break away from the former "Kiddie" tag of the brand.

Since 70% of our body’s immunity comes from the gut, strengthening gut health is critical to help improve mental health, energy levels, and increase a person’s resilience against common illnesses. ​ Adults and kids can protect themselves from moments of vulnerability with Erceflora Gut Defense and Erceflora Gut Restore.

To learn more about the new variants, read this: https://www.philstar.com/lifestyle/health-and-family/2024/08/01/2372626/worry-free-world-probiotics

If you want to know more about how Rebel Marketing can help brands build a community of ambassadors and advocates, head to our website: https://rebelmarketing.com.ph/

05/08/2024

With 89% electrification, the Philippines continues to embrace technology and partnerships to unlock new opportunities and advance sustainable development.

In Cisco's commitment to support the Philippines' digital agenda, Rebel Marketing developed and launched UGNAYAN 2030, a multi-stakeholder platform driving the nation's digital transformation since its 2020 launch. Among its projects is the collaboration with the National Electricaition Administration (NEA) to advance digital electrification.

Through this partnership we helped publicly launch last year, Cisco will deploy advanced technology for timely and data-driven assessments of Electric Cooperatives' (ECs) performance in rural areas. NEA aims to operationalize the Digital Dashboard Command Center (DDCC) this year, initially with pilot cooperatives Beneco and Cebeco 3, followed by 58 additional cooperatives. This collaborative effort underscores Cisco and NEA's shared vision of fostering inclusivity and connectivity for a prosperous Philippines.

Learn more about the partnership and the ongoing project here: https://business.inquirer.net/438846/rural-electrification-tracker-debuting-in-2024

Know more about CDA and UGNAYAN 2030 here:
https://www.philstar.com/business/technology/2021/05/04/2092715/ugnayan-2030-cisco-inaugurates-10-year-program-accelerate-countrys-digitization
https://www.cisco.com/c/en/us/about/country-digital-acceleration.html

For insights into how Rebel Marketing supports brands in advocacy development and fostering meaningful relationships with relevant institutions, visit us at: https://rebelmarketing.com.ph/

24/07/2024

There has always been a stigma attached to "utang", a word that many Filipinos shy away from because of the negative connotations associated with it. However, it's important to recognize that loans can be valuable for achieving important financial goals, such as making significant life decisions and investments.

Through our work for GCash, we collaborated with Rec•Create to illustrate how GLoan is a convenient and reliable way to access extra funds by discussing situations where borrowing money is necessary. When done responsibly, these couples show that even if financial situations and responsibilities change through time, there are viable solutions that help support their shared goals.

22/07/2024

In 2020, we helped create the 10-year roadmap for Cisco's Country Digital Acceleration Program in the Philippines launched as UGNAYAN 2030. Since then, Cisco has been instrumental in piloting groundbreaking programs with institutions in the public and private sectors, launching projects under the UGNAYAN 2030 banner that propelled the country's digital agenda forward.

The most recent launch at Mapua University marked another first - the Philippines' first ever digital classrooms, powered by Cisco. Through AI-led collaboration and connectivity tools, this initiative demonstrates the transformative power of AI in education, paving the way for a more innovative and accessible future in education.

This video is part of the docu-series we are producing for Cisco to capture the great work coming out of UGNAYAN 2030. We take pride in our ongoing collaboration with Cisco and its partners, as we lead the way in driving tech-enabled progress for our country.