14/08/2026
"The future of public relations will not be determined by how well we communicate. It will be determined by how well we help organizations earn legitimacy."
In his Philippine Star column, PAGEONE Group CEO Dr. Ron Jabal writes that traditional PR isn't dying, but its narrow definition is. In an era of AI and compressed crises, reputation is no longer a communications outcome—it is core enterprise infrastructure.
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Public relations is not dying.