EMS Dynamic Digital Marketing

30/08/2021

【𝙊𝙣𝙘𝙚　𝙮𝙤𝙪＇𝙫𝙚　𝙘𝙝𝙤𝙨𝙚𝙣　𝙩𝙝𝙚　𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜　𝙜𝙤𝙖𝙡　𝙩𝙝𝙖𝙩＇𝙨　𝙧𝙞𝙜𝙝𝙩　𝙛𝙤𝙧　𝙮𝙤𝙪，　𝙘𝙧𝙚𝙖𝙩𝙚　𝙮𝙤𝙪𝙧　𝙛𝙞𝙧𝙨𝙩　𝙖𝙙　𝙛𝙤𝙡𝙡𝙤𝙬𝙞𝙣𝙜　𝙩𝙝𝙚　𝙞𝙣𝙨𝙩𝙧𝙪𝙘𝙩𝙞𝙤𝙣𝙨　𝙗𝙚𝙡𝙤𝙬．】

1. ℂ𝕙𝕠𝕠𝕤𝕖 𝕪𝕠𝕦𝕣 𝕠𝕓𝕛𝕖𝕔𝕥𝕚𝕧𝕖.

To choose the right ad objective, answer the question "what's the most important outcome I want from this ad?" It could be sales on your website, downloads of your app or increased brand awareness.

2. 𝔻𝕖𝕔𝕚𝕕𝕖 𝕨𝕙𝕖𝕣𝕖 𝕥𝕠 𝕣𝕦𝕟 𝕪𝕠𝕦𝕣 𝕒𝕕.

Next, choose where you want to run your ad – whether that's on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.

3. 𝕊𝕖𝕥 𝕪𝕠𝕦𝕣 𝕓𝕦𝕕𝕘𝕖𝕥.

Enter your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you'll never spend more than you're comfortable with.
4.ℙ𝕚𝕔𝕜 𝕒 𝕗𝕠𝕣𝕞𝕒𝕥.

Choose from six versatile ad formats – they're designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.

5. 𝒫𝓁𝒶𝒸𝑒 𝓎𝑜𝓊𝓇 𝑜𝓇𝒹𝑒𝓇.

When you submit your ad, it goes to our ad auction which helps get it to the right people.

6. 𝕄𝕖𝕒𝕤𝕦𝕣𝕖 𝕒𝕟𝕕 𝕞𝕒𝕟𝕒𝕘𝕖 𝕪𝕠𝕦𝕣 𝕒𝕕.

When your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.

23/08/2021

📢𝙒𝙝𝙚𝙣 𝙪𝙨𝙞𝙣𝙜 𝙘𝙖𝙢𝙥𝙖𝙞𝙜𝙣 𝙗𝙪𝙙𝙜𝙚𝙩 𝙤𝙥𝙩𝙞𝙢𝙞𝙯𝙖𝙩𝙞𝙤𝙣 (𝘾𝘽𝙊), 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠 𝙧𝙚𝙘𝙤𝙢𝙢𝙚𝙣𝙙𝙨 𝙩𝙝𝙚 𝙛𝙤𝙡𝙡𝙤𝙬𝙞𝙣𝙜 𝙗𝙚𝙨𝙩 𝙥𝙧𝙖𝙘𝙩𝙞𝙘𝙚𝙨 𝙩𝙤 𝙗𝙤𝙤𝙨𝙩 𝙮𝙤𝙪𝙧 𝙘𝙖𝙢𝙥𝙖𝙞𝙜𝙣 𝙚𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚𝙣𝙚𝙨𝙨. 🔊

☑️ 𝔻𝕠𝕟’𝕥 𝕖𝕩𝕔𝕖𝕖𝕕 𝟟𝟘 𝕒𝕕 𝕤𝕖𝕥𝕤 𝕡𝕖𝕣 𝕔𝕒𝕞𝕡𝕒𝕚𝕘𝕟. If you include more than 70 ad sets in your campaign, you’re limited by what edits you can make after you publish.

☑️ 𝔸𝕗𝕥𝕖𝕣 𝕪𝕠𝕦𝕣 𝕚𝕟𝕚𝕥𝕚𝕒𝕝 𝕤𝕖𝕥𝕦𝕡, 𝕒𝕕𝕕 𝕒𝕕𝕕𝕚𝕥𝕚𝕠𝕟𝕒𝕝 𝕒𝕕 𝕤𝕖𝕥𝕤 𝕚𝕟 𝕓𝕦𝕝𝕜.
Whenever you add a new active ad set to your campaign, it can take about 2 hours for CBO to re-adjust.

☑️𝔻𝕠𝕟’𝕥 𝕞𝕒𝕟𝕦𝕒𝕝𝕝𝕪 𝕡𝕒𝕦𝕤𝕖 𝕒𝕟𝕕 𝕦𝕟𝕡𝕒𝕦𝕤𝕖 𝕪𝕠𝕦𝕣 𝕒𝕕 𝕤𝕖𝕥𝕤. CBO reserves and spends your campaign budget on active ad sets, and pausing an ad set removes it from consideration.

☑️ 𝕌𝕤𝕖 𝕒𝕕 𝕤𝕖𝕥 𝕤𝕡𝕖𝕟𝕕 𝕝𝕚𝕞𝕚𝕥𝕤 𝕤𝕡𝕒𝕣𝕚𝕟𝕘𝕝𝕪, 𝕠𝕣 𝕟𝕠𝕥 𝕒𝕥 𝕒𝕝𝕝. The more budget that's locked into specific ad sets, the less flexibility our delivery system has to optimize your campaign budget.

☑️ 𝕀𝕗 𝕪𝕠𝕦 𝕒𝕕𝕛𝕦𝕤𝕥 𝕔𝕒𝕞𝕡𝕒𝕚𝕘𝕟 𝕤𝕖𝕥𝕥𝕚𝕟𝕘𝕤, 𝕚𝕟𝕡𝕦𝕥 𝕔𝕙𝕒𝕟𝕘𝕖𝕤 𝕚𝕟 𝕓𝕦𝕝𝕜 𝕥𝕠 𝕞𝕚𝕟𝕚𝕞𝕚𝕫𝕖 𝕥𝕚𝕞𝕖 𝕤𝕡𝕖𝕟𝕥 𝕚𝕟 𝕥𝕙𝕖 𝕝𝕖𝕒𝕣𝕟𝕚𝕟𝕘 𝕡𝕙𝕒𝕤𝕖. If you input changes one at a time, your campaign may have to re-enter the learning phase each time.

☑️ ℝ𝕖𝕞𝕖𝕞𝕓𝕖𝕣 𝕥𝕙𝕒𝕥 𝕒𝕦𝕕𝕚𝕖𝕟𝕔𝕖 𝕤𝕚𝕫𝕖 𝕞𝕒𝕪 𝕒𝕗𝕗𝕖𝕔𝕥 𝕓𝕦𝕕𝕘𝕖𝕥 𝕕𝕚𝕤𝕥𝕣𝕚𝕓𝕦𝕥𝕚𝕠𝕟. If your audiences are significantly different in size, ad sets with the largest audiences will likely receive the most budget with CBO.

☑️𝔻𝕠𝕟’𝕥 𝕡𝕒𝕦𝕤𝕖 𝕒𝕕 𝕤𝕖𝕥𝕤 𝕨𝕚𝕥𝕙 𝕝𝕠𝕨 𝕕𝕖𝕝𝕚𝕧𝕖𝕣𝕪. CBO distributes budget to maximize all available opportunities, and pausing a low delivery ad set today prevents CBO from finding tomorrow’s opportunities. This can ultimately cause an increase in cost per action (CPA) for your active ad sets.

☑️𝔼𝕟𝕤𝕦𝕣𝕖 𝕒𝕝𝕝 𝕒𝕕 𝕤𝕖𝕥𝕤 𝕚𝕟 𝕪𝕠𝕦𝕣 𝕔𝕒𝕞𝕡𝕒𝕚𝕘𝕟 𝕔𝕒𝕟 𝕓𝕖 𝕕𝕖𝕝𝕚𝕧𝕖𝕣𝕖𝕕. If an ad set isn't delivering, it isn't encountering any opportunities for results, and we can't distribute a budget to it. Instead of pausing ad sets with a low delivery, learn more about how to identify and troubleshoot delivery issues with CBO.

☑️ 𝔸𝕟𝕒𝕝𝕪𝕫𝕖 𝕣𝕖𝕤𝕦𝕝𝕥𝕤 𝕒𝕥 𝕥𝕙𝕖 𝕔𝕒𝕞𝕡𝕒𝕚𝕘𝕟 𝕝𝕖𝕧𝕖𝕝, 𝕣𝕒𝕥𝕙𝕖𝕣 𝕥𝕙𝕒𝕟 𝕒𝕥 𝕥𝕙𝕖 𝕒𝕕 𝕤𝕖𝕥 𝕝𝕖𝕧𝕖𝕝. To understand campaign budget optimization results, pay attention to the total number of optimization events for your campaign and the average cost per optimization event at the campaign level.

21/08/2021

21/06/2021

With the statistics below,

It’s obvious that your business should be active on social media.

Deciding which platform to build a presence on...

However, It can be a bit of a challenge.

Fortunately, there’s an easy solution,

and it all comes down to one thing:

your AUDIENCE.

10/06/2021

Each generation has its own distinct characteristics, one of such is how they use technology. With technology rapidly innovating at a breakneck speed, the gap between each generation also impacts the way each age group uses various technological platforms to make their life much easier – both in life and at the workplace.

- BrainBoxol

What Are the Generations (Boomers, X, Y, and Z)?
Baby boomers (Born 1946 and 1964) – Baby boomers were the pioneers of adopting home computers — but at this point in their lives, they’re a bit more reluctant about adopting newer technologies.

Generation X (Born 1965 to 1976) – primarily utilizes email and telephone to communicate. Gen Xers are spending more time online and utilizing their smartphones to access apps, social media, and the internet.

Millennials or Generation Y (Born 1977 to 1996) – primarily utilize text messaging and social media. Millennials were the first generation to grow up with social media and smartphones and continue to be the generation with the broadest usage of technology.

Generation Z, iGen, or Centennials (Born 1996 and later) – primarily utilize handheld communication devices and accessories to communicate. In fact, they're on messaging apps 57% of the time they're using their smartphones.
Because of their distinct differences, marketers often utilize generations to better target media and channels as they're speaking to a specific segment.

SOURCE: https://martech.zone/generation-technology/

How about you...? from what GENERATION are you?

04/05/2021

Social media marketing strategist plays a major role for businesses to succeed in this digital age. They develop and implement a social media marketing plan. This marketing plan includes brand development, identify target customers, setting clear objectives visual design, strategies on solid content, promotion, engagement, conversion, and most of all measure & analysis to establish ROI.

If you"re a business owner, there's a good chance that you don't spend much time on social networks yourself because you're time and energy is much focused on imaging your business busy, which means it's a challenge to figure out exactly where to focus your resources for the best results.

https://emsdynamicdigitalmarketing.com/blogs/

24/12/2020

May the spirit of Christmas infuse your life
and that of your family members with HOPE, POSITIVITY, and JOY.
Merry Christmas and Happy New Year !!

23/12/2020

Having social media influencers on your brand’s side can be a wonderfully beneficial relationship for both parties involved. Once you’ve built up a relationship with a social media influencer, they’ll be able to spread the word much further and more organically than a corporate profile. Plus, if they’re genuinely passionate about the brand, they’ll also be quick to advocate for them and control the conversation in a way that feels much more down-to-earth than a statement coming from a corporate social media account.

22/12/2020

Using hashtags on Facebook is a good way to connect your post to a larger discussion. It may also get more notice if you choose hashtags wisely.
That said, hashtags aren’t huge on Facebook, so limit yourself to one or two. You can create your own brand-related hashtags and use those, as well. For instance, a marketing campaign with its own hashtag is excellent for getting engagement. SOURCE:https://expresswriters.com/how-to-write-social-media-posts/

21/12/2020

SOCIAL LISTENING is the process of tracking mentions of keywords on social media networks, news, blogs, forums and the web. You can track any words, word combinations or phrases. In most cases, these are brand names, personal names, product names, book titles, etc. But you can also find mentions of your industry, campaign hashtags and vacancies. SOURCE: https://www.business.com/articles/social-media-listening-ultimate-guide/